Augmented reality: How to engage tomorrow’s consumers

06/06/20 • 32 min

In episode four, we’re talking about how augmented reality has evolved from entertainment to utility between brands and consumers. Carolina Arguelles, head of global product marketing for Snapchat’s camera and AR products, explains the” three Cs” of camera marketing and describes new ways brands are using AR. Daniel Beauchamp, head of AR and VR at Shopify, shares how Shopify is making it easier for merchants to create AR experiences for online shopping. And Dina Fierro, vice-president of global digital strategy at NARS Cosmetics, discusses how the brand is now integrating AR in every way possible.

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Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Computer vision: The new paradigm for search

In episode three, Maghan is joined by tech company experts to discuss how computer vision is changing the way we discover and interact with fashion. Amy Vener, head of retail strategy & marketing at Pinterest discusses how visual search identifies trends better than words; Ashwini Asokan, CEO of AI platform Vue.ai shares how computer vision is used in ecommerce; and Tamara Berg, computer vision scientist at Facebook talks about her work to make everything on the platform shoppable.

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Next Episode

AI, big data and fashion: sell more, waste less

Data, data, data. In episode five, we take a look at new ways that fashion and beauty can use data to understand behaviour to sell more and waste less. Julie Bornstein, CEO and co-founder of new shopping app The Yes, reveals some of the science behind its personalisation capabilities; Ganesh Srivats, CEO of fashion discovery platform Moda Operandi, explains how its using data to help designers plan what goes into production; and Yarden Horwitz, co-founder of trend prediction agency Spate, discusses how she can identify niche trends in big data.

Hosted on Acast. See acast.com/privacy for more information.