AI, big data and fashion: sell more, waste less

06/12/20 • 32 min

Data, data, data. In episode five, we take a look at new ways that fashion and beauty can use data to understand behaviour to sell more and waste less. Julie Bornstein, CEO and co-founder of new shopping app The Yes, reveals some of the science behind its personalisation capabilities; Ganesh Srivats, CEO of fashion discovery platform Moda Operandi, explains how its using data to help designers plan what goes into production; and Yarden Horwitz, co-founder of trend prediction agency Spate, discusses how she can identify niche trends in big data.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Augmented reality: How to engage tomorrow’s consumers

In episode four, we’re talking about how augmented reality has evolved from entertainment to utility between brands and consumers. Carolina Arguelles, head of global product marketing for Snapchat’s camera and AR products, explains the” three Cs” of camera marketing and describes new ways brands are using AR. Daniel Beauchamp, head of AR and VR at Shopify, shares how Shopify is making it easier for merchants to create AR experiences for online shopping. And Dina Fierro, vice-president of global digital strategy at NARS Cosmetics, discusses how the brand is now integrating AR in every way possible.

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Next Episode

Digital clothing: Redefining reality

In episode six, we take a look at the viral evolution of digital clothing. Morten Grubak, executive creative director of Vice, shares the backstory of the first-of-its-kind digital clothing collection from Carlings. Candice Fragis, fashion director at fashion game Drest, explains why gaming is a bridge to establishing new behaviours. And Vogue Italia creative director Ferdinando Verderi discusses how a recent cover shoot invites us to reconsider what it means for something to be real.

Hosted on Acast. See acast.com/privacy for more information.