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The Strategy Taken - Eduardo Urdapilleta on how to stop copying other people's digital transformations

Eduardo Urdapilleta on how to stop copying other people's digital transformations

07/25/22 • 26 min

The Strategy Taken

Eduardo Urdapilleta, a senior executive, specialized in digital transformation in financial services in banks like Citi and Axos, on how his bank stopped copying external "best practices" and "templates" to forge their own digital transformation.

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Eduardo Urdapilleta, a senior executive, specialized in digital transformation in financial services in banks like Citi and Axos, on how his bank stopped copying external "best practices" and "templates" to forge their own digital transformation.

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