Podcast #83: The Summit at Snoqualmie President and General Manager Guy Lawrence

To support independent ski journalism, please consider becoming a free or paid subscriber. Upgrading to a paid subscription is the only way to guarantee access to 100% of The Storm’s content.

NOTE: a few minutes ago, I published a comprehensive breakdown of Summit at Snoqualmie’s 2030 plan, which we discuss at length in this podcast. Click here to view that article, which includes detailed breakdowns of the plan, along with diagrams of the new lift alignments at each ski area.

Who

Guy Lawrence, President and General Manager of The Summit at Snoqualmie, Washington

Recorded on

April 18, 2022

About Summit at Snoqualmie

Click here for a mountain stats overview

Owned by: Boyne Resorts

Base elevation | summit elevation | vertical drop:

Alpental: 3,140 feet | 5,420 feet | 2,280 feet

Summit East: 2,610 feet | 3,710 feet | 1,100 feet

Summit Central: 2,840 feet | 3,865 feet | 1,025 feet

Summit West: 3,000 feet | 3,765 feet | 765 feet

Skiable Acres: 1,994 (600 acres of night skiing)

Alpental: 875 (including back bowls)

Summit East: 385 acres

Summit Central: 474 acres

Summit West: 260 acres

Average annual snowfall: 426 inches (varies by area)

Trail count: 150 (11% expert, 42% advanced, 33% intermediate, 14% beginner)

Terrain parks: 2

Lift count: 24 (3 high-speed quads, 4 fixed-grip quads, 3 triples, 9 doubles, 5 surface lifts - view Lift Blog’s inventory of The Summit at Snoqualmie’s lift fleet)

Trail maps:

Why I interviewed him

What is this wild place, four ski areas in one, scattered about the high ground like wintry little islands 50 miles east of the snowless coastal city? 400 inches of snow and no logic to it at all, dumping at 3,000 feet when the rain line is at 4,000, the Cascade Concrete of legend, except when it isn’t. The funny name and the funny trail map, the ski areas nothing like one another, as confusing a thing as there is in American skiing.

Boyne once owned two ski resorts in Washington. There was Crystal, and then there was this. Whatever this was. Maybe a feeder and maybe something else. And oh wait that’s where Alpental is? Why didn’t they just say that? Crystal is gone (it’s still there), but Boyne held onto this. And now we’re getting a real good sense of what this is.

I don’t know if it was the Ikon Pass or the runaway West Coast tech wealth or the Covid-driven outdoor explosion or the spread-the-word crowdsourcing supernova of social media, but suddenly Summit at Snoqualmie is One Of Those Places That We Talk About. Part of the overrun Washington trio that also includes Crystal and Stevens. The rest of the state’s ski areas are too remote to matter, at least for now, at least in that way. But these three have problems. Traffic problems and parking lot problems and liftline problems and terrain-management problems and, sometimes, too-much-snow-all-at-once problems. They’re all handling them different. Crystal has morphed from Ikon bottom-feeder to $1,699 season pass elitist with intricate parking-and-access policies in just two seasons. Stevens is hoping new management and a higher wage can offset the debilitating crowds driven by season passes that cost the same as one month of Netflix.

And Summit is doing what Boyne does: rethinking and rebuilding the resort to adapt to the modern ski experience. Washington State in 2022 is a tough place to make it as a ski resort, and I wanted to talk to the person in charge of Summit to understand exactly how they planned to do that.

What we talked about

The 2021-22 ski season; potential Summit closing dates; the T-bar ride that changed a life; Australia’s sprawling Perisher ski area; the majesty of European skiing; Vail Mountain; Badger Pass; Booth Creek; Summit and Washington in the homey ‘90s; when skier traffic started to explode; the founding of the four Summit at Snoqualmie ski areas and how they came together into the modern resort; why they’re bucketed as one ski area even though Alpental is separated by Interstate...