Maximizing Profits in Self-Storage: Insights from Kenny Pratt
03/04/25 • 53 min
Radius Plus is the industry’s leading market intelligence platform, providing the most comprehensive data and analytical tools for deep-diving into self-storage location intelligence.
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DESCRIPTION
In this episode of the Storage Investor Show, Kris Bennett welcomes Kenny Pratt, CEO of Crescendo Storage Management and Crescendo Properties.
Kenny shares his extensive experience in the self-storage industry, starting from the early 2000s.
He discusses the evolution of his business from syndicating deals to focusing solely on self-storage, the strategic acquisition and later sale of a portfolio under the brand Life Storage in 2017, and the subsequent shift towards boutique syndication.
The conversation covers strategies for maximizing storage profits, including effective rate management, tenant protection plans, and ancillary income.
Kenny emphasizes the importance of market demographics and cash flow in making acquisition decisions.
He also touches on financing strategies, segmenting customer bases, and the benefits of having trustworthy partners.
The episode provides a deep dive into the operational and financial aspects of managing and growing a successful self-storage portfolio.
ABOUT THE GUEST
Kenny Pratt has been in self-storage since 2003, previously serving as Director of Operations at Life Storage. In 2017, he co-founded Crescendo Properties and Management, now owning 23 locations and operating 43 with 3M NRSF.
https://propertymanagement.storage/
https://www.linkedin.com/in/kennypratt/
BOOK A CACTUS DEMO
Cactus will save you hours per deal with clean comps, rent data, and intuitive analysis tools—all in one sleek platform.
Book a free demo using my link and see why top investors are switching to Cactus: https://www.trycactus.com/
NEWSLETTER
Get tips to help you turn your cash into cash flow with The Storage Investor Show Newsletter
https://storageinvestorshow.com/newsletter
Radius Plus is the industry’s leading market intelligence platform, providing the most comprehensive data and analytical tools for deep-diving into self-storage location intelligence.
Book a demo using this link
Or visit www.radiusplus.com to find out more.
DESCRIPTION
In this episode of the Storage Investor Show, Kris Bennett welcomes Kenny Pratt, CEO of Crescendo Storage Management and Crescendo Properties.
Kenny shares his extensive experience in the self-storage industry, starting from the early 2000s.
He discusses the evolution of his business from syndicating deals to focusing solely on self-storage, the strategic acquisition and later sale of a portfolio under the brand Life Storage in 2017, and the subsequent shift towards boutique syndication.
The conversation covers strategies for maximizing storage profits, including effective rate management, tenant protection plans, and ancillary income.
Kenny emphasizes the importance of market demographics and cash flow in making acquisition decisions.
He also touches on financing strategies, segmenting customer bases, and the benefits of having trustworthy partners.
The episode provides a deep dive into the operational and financial aspects of managing and growing a successful self-storage portfolio.
ABOUT THE GUEST
Kenny Pratt has been in self-storage since 2003, previously serving as Director of Operations at Life Storage. In 2017, he co-founded Crescendo Properties and Management, now owning 23 locations and operating 43 with 3M NRSF.
https://propertymanagement.storage/
https://www.linkedin.com/in/kennypratt/
BOOK A CACTUS DEMO
Cactus will save you hours per deal with clean comps, rent data, and intuitive analysis tools—all in one sleek platform.
Book a free demo using my link and see why top investors are switching to Cactus: https://www.trycactus.com/
NEWSLETTER
Get tips to help you turn your cash into cash flow with The Storage Investor Show Newsletter
https://storageinvestorshow.com/newsletter
Previous Episode
AI in Self-Storage: A Conversation with Mason Levy, CEO of Swivel
BBi Constructors provides expert GC and design-build services for self-storage and commercial real estate, delivering projects on time, on budget, and with confidence.
Learn more at: https://bbiconstructors.com/contact/
DESCRIPTION
In this episode of the Storage Investor Show, host Kris Bennett welcomes Mason Levy, the founder and CEO of Swivl. They discuss Swivl's innovative AI-powered platform designed to enhance customer interactions in the self-storage industry. Mason shares his entrepreneurial journey, from his background in conversational AI to launching Swivl and integrating it with facility management systems. They explore the practical applications of AI in self-storage, from answering customer queries to facilitating rentals and payments, and the potential for technology to drive both cost savings and revenue growth for operators. The conversation also touches on the challenges of building a tech company, funding strategies, and the importance of having a supportive team. Tune in to learn how Swivl is revolutionizing customer engagement in self-storage and how operators can start implementing automation in their facilities.
ABOUT THE GUEST
Mason Levy, CEO of Swivl, is passionate about solving customer problems in the self-storage industry utilizing AI. His team leverages cutting-edge consumer technologies to empower and engage with customers and employees.
https://www.tryswivl.com/
https://www.linkedin.com/in/masonlevy/
BOOK A CACTUS DEMO
Cactus will save you hours per deal with clean comps, rent data, and intuitive analysis tools—all in one sleek platform.
Book a free demo using my link and see why top investors are switching to Cactus: https://www.trycactus.com/
NEWSLETTER
Get tips to help you turn your cash into cash flow with The Storage Investor Show Newsletter
https://storageinvestorshow.com/newsletter
Next Episode
Exploring The BEST Self-Storage Investing Hotspots In The Southeast
Radius Plus is the industry’s leading market intelligence platform, providing the most comprehensive data and analytical tools for deep-diving into self-storage location intelligence.
Book a demo using this link
Or visit www.radiusplus.com to find out more.
DESCRIPTION
Welcome to the Storage Investor Show with your host, Kris Bennett. In this episode, we focus on the Southeast self storage market, exploring hot markets, trends, and strategies for 2025.
Discover which markets are showing strength, with insights on Tampa, Raleigh Durham, and Nashville. Learn about markets facing challenges like Atlanta, Orlando, and Charlotte, and get tips on where to invest your money.
Plus, hear about the latest data from Yardi Matrix and actionable steps for self storage investors. Subscribe for more insights and strategies!
ABOUT THE GUEST
Kris, founder of Bennett Investments, acquires Class B self-storage and small bay industrial properties. Since 2021, he’s closed $130M+ in deals. He hosts The Storage Investor Show and speaks at UNC.
Follow him @thekrisbennett or storageinvestorshow.com and bennettinvestments.com
BOOK A CACTUS DEMO
Cactus will save you hours per deal with clean comps, rent data, and intuitive analysis tools—all in one sleek platform.
Book a free demo using my link and see why top investors are switching to Cactus: https://www.trycactus.com/
NEWSLETTER
Get tips to help you turn your cash into cash flow with The Storage Investor Show Newsletter
https://storageinvestorshow.com/newsletter
The Storage Investor Show - Maximizing Profits in Self-Storage: Insights from Kenny Pratt
Transcript
Welcome to the Storage Investor Show brought to you by our sponsors . Check them out in the description below . My guest today is Kenny Pratt . He is the CEO of Crescendo Self Storage Management and Crescendo Properties . Kenny , welcome to the show . Hey , thanks for having me , chris . All right , man , give us real quick . You know 60 seconds on your background and what you do .
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