EPISODE 349: Turn on Strava for everyday journeys, it could reshape streets for the better
03/17/24 • 49 min
17th March 2024
The Spokesmen Cycling Podcast
EPISODE 349: Turn on Strava for everyday journeys, it could reshape streets for the better
SPONSOR: Tern Bicycles
HOST: Carlton Reid
GUEST: Tom Knights, Strava Metro
LINKS:
https://www.the-spokesmen.com/
https://www.ternbicycles.com
https://twitter.com/CarltonReid
https://press.strava.com/articles/stravas-metro-reaches-significant-milestone-of-10-year-anniversary
https://metro.strava.com
Carlton Reid 0:13
Welcome to Episode 349 of the Spokesmen cycling podcast. This show was engineered on Sunday 17th of March 2024.
David Bernstein 0:28
The Spokesmen cycling roundtable podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e-bikes for every type of rider. Whether you're commuting, taking your kids to school or even carrying another adult, visit www.ternbicycles.com. That's t e r n bicycles.com to learn more.
Carlton Reid 1:03
I'm Carlton Reid. On today's show, I'm talking with Tom Knights. He's the senior manager of partnerships and marketing for Strava Metro. This is a super-useful active travel city-making dataset-service from the athlete tracking app. And if you bristled at the word athlete, because you think there's no sport in transport, listen on ...
Strava metro was very, very
insistent in 2020. About how successful cycling and and walking in all active mode because of the pandemic and the blog posting was, you know, we're very pained to say this. However, you know, it's really, really, we're going crackers with the amount of cycling as you know, the bike boom, yeah, what did go amazing. Now, the bike industry right now is famously and woefully massively down in the dumps. So what have you seen with usage? So what has happened since 2022? actual usage of bicycles not just, you know, we know the sales are bad. Is the usage bad also?
Tom Knights 2:21
Yeah, that's a really good question. And actually like to say the kind of the free, the free, free call to Strava Metro kind of suddenly going free was actually very well timed, unfortunately, under very difficult circumstances globally. One of the reasons like I say, we kind of made Strava Metro free wasn't actually because of the pandemic and the looming kind of crisis. And obviously, this switch to human powered transportation. It was like, almost like an unfortunate timing, but but obviously beneficial for cities and all the planners that start to use this data. So yes, we definitely saw this huge boom during the kind of 2020 21 era. And thankfully, because a lot of cities and a lot of regions and governments had the foresight to start investing in protecting cycle lanes in safe routes, which we know is one of the biggest barriers to people actually kind of picking up a bicycle. Lot of those initiatives have stayed, and we hope that they've stayed because actually, they've been able to see some of the Strava activity straight through Strava Metro, and then use that against other data sources to start to understand actually, is this being used in terms of trends, and overall, we've definitely seen more of a normalisation but again, what we are seeing is obviously, people looking for alternatives to either commute, and then well, kind of 2024 the word commute looks a bit different than maybe it did in 2019. But anything that's a utility trip, and essentially through safe and accessible infrastructure. That's what we know. And I'm sure you know, from all the kind of conversations you've had over the years, that's the biggest driver to people, making it feel safe. So, long story short, yes, we've definitely seen a normalisation now, in terms of growth
Carlton Reid 4:06
Normalisation, that sounds like quite a bit of a euphemism for, for what?
Tom Knights 4:12
So I guess the new the new normal as it were, so we've definitely seen that growth. And then now what we've seen, like I say, as people who are consistently cycling now, and then obviously, we hope that through infrastructure improvements into society into communities, that will then also encourage even more folks to pick up a bicycle on that front.
Carlton Reid 4:33
I'm gonna carry on digging here, because I think it's quite important. So that graph that was on the Strava Metro, I remember it well, the human powered transportation one Yep. Yeah. So I mean, that was that was great. But, you know, so when you've been normalisation, is that graph, it went up like crazy. And do you mean by normalisation that it went down so well usage is down or has
plateaued,
Tom Knights 5:00
so not I mean, it's difficult to say but I w...
17th March 2024
The Spokesmen Cycling Podcast
EPISODE 349: Turn on Strava for everyday journeys, it could reshape streets for the better
SPONSOR: Tern Bicycles
HOST: Carlton Reid
GUEST: Tom Knights, Strava Metro
LINKS:
https://www.the-spokesmen.com/
https://www.ternbicycles.com
https://twitter.com/CarltonReid
https://press.strava.com/articles/stravas-metro-reaches-significant-milestone-of-10-year-anniversary
https://metro.strava.com
Carlton Reid 0:13
Welcome to Episode 349 of the Spokesmen cycling podcast. This show was engineered on Sunday 17th of March 2024.
David Bernstein 0:28
The Spokesmen cycling roundtable podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e-bikes for every type of rider. Whether you're commuting, taking your kids to school or even carrying another adult, visit www.ternbicycles.com. That's t e r n bicycles.com to learn more.
Carlton Reid 1:03
I'm Carlton Reid. On today's show, I'm talking with Tom Knights. He's the senior manager of partnerships and marketing for Strava Metro. This is a super-useful active travel city-making dataset-service from the athlete tracking app. And if you bristled at the word athlete, because you think there's no sport in transport, listen on ...
Strava metro was very, very
insistent in 2020. About how successful cycling and and walking in all active mode because of the pandemic and the blog posting was, you know, we're very pained to say this. However, you know, it's really, really, we're going crackers with the amount of cycling as you know, the bike boom, yeah, what did go amazing. Now, the bike industry right now is famously and woefully massively down in the dumps. So what have you seen with usage? So what has happened since 2022? actual usage of bicycles not just, you know, we know the sales are bad. Is the usage bad also?
Tom Knights 2:21
Yeah, that's a really good question. And actually like to say the kind of the free, the free, free call to Strava Metro kind of suddenly going free was actually very well timed, unfortunately, under very difficult circumstances globally. One of the reasons like I say, we kind of made Strava Metro free wasn't actually because of the pandemic and the looming kind of crisis. And obviously, this switch to human powered transportation. It was like, almost like an unfortunate timing, but but obviously beneficial for cities and all the planners that start to use this data. So yes, we definitely saw this huge boom during the kind of 2020 21 era. And thankfully, because a lot of cities and a lot of regions and governments had the foresight to start investing in protecting cycle lanes in safe routes, which we know is one of the biggest barriers to people actually kind of picking up a bicycle. Lot of those initiatives have stayed, and we hope that they've stayed because actually, they've been able to see some of the Strava activity straight through Strava Metro, and then use that against other data sources to start to understand actually, is this being used in terms of trends, and overall, we've definitely seen more of a normalisation but again, what we are seeing is obviously, people looking for alternatives to either commute, and then well, kind of 2024 the word commute looks a bit different than maybe it did in 2019. But anything that's a utility trip, and essentially through safe and accessible infrastructure. That's what we know. And I'm sure you know, from all the kind of conversations you've had over the years, that's the biggest driver to people, making it feel safe. So, long story short, yes, we've definitely seen a normalisation now, in terms of growth
Carlton Reid 4:06
Normalisation, that sounds like quite a bit of a euphemism for, for what?
Tom Knights 4:12
So I guess the new the new normal as it were, so we've definitely seen that growth. And then now what we've seen, like I say, as people who are consistently cycling now, and then obviously, we hope that through infrastructure improvements into society into communities, that will then also encourage even more folks to pick up a bicycle on that front.
Carlton Reid 4:33
I'm gonna carry on digging here, because I think it's quite important. So that graph that was on the Strava Metro, I remember it well, the human powered transportation one Yep. Yeah. So I mean, that was that was great. But, you know, so when you've been normalisation, is that graph, it went up like crazy. And do you mean by normalisation that it went down so well usage is down or has
plateaued,
Tom Knights 5:00
so not I mean, it's difficult to say but I w...
Previous Episode
EPISODE 348: Jonathan Kambskarð-Bennett of Komoot
10th March 2024
The Spokesmen Cycling Podcast
EPISODE 348: Jonathan Kambskarð-Bennett of Komoot
SPONSOR: Tern Bicycles
HOST: Carlton Reid
GUEST: Jonathan Kambskarð-Bennett
LINKS:
https://www.the-spokesmen.com/
https://www.ternbicycles.com
https://twitter.com/CarltonReid
https://www.komoot.com/user/655260825794
https://jkbsbikeride.com
TRANSCRIPT
Carlton Reid 0:13
Welcome to Episode 348 of the Spokesmen cycling podcast. This show was engineered on Sunday 10th of MARCH 2024.
David Bernstein 0:28
The Spokesmen cycling roundtable podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e-bikes for every type of rider. Whether you're commuting, taking your kids to school or even carrying another adult, visit www.ternbicycles.com. That's t e r n bicycles.com to learn more.
Carlton Reid 1:03
I'm Carlton Reid. And this is the fourth in a five part series digging into bike navigation apps. There have been shows with folks from Ride With GPS, Bikemap, Cycle.travel, and today it's the turn of Komoot.
although as you'll soon hear, in this nearly 90 minute chat with Jonathan Kambskarð-Bennett, we also talk a great deal about travelling the world by bike. And that's before, of course, there were smartphone apps to guide you.
Jonathan,
welcome to the show. And presumably you're you're in London,
Jonathan Kambskarð-Bennett 1:51
thank you very much for having me. It's a real pleasure. And yeah, I'm in London, South London to be precise on a very beautiful sunny February morning.
Carlton Reid 2:01
It's kind of nice in Newcastle as well. So we're blessed. Now the reason I said that was because a your name. So we can get looking we can discuss that in a second and you can show me how you're you can tell me how to pronounce your, the Danish part of your name correctly. But also because cuz because we're talking here about Komoot and Komoot is a German company. But first of all, how do i pronounce your name correctly?
Jonathan Kambskarð-Bennett 2:29
My name is pronounced Jonathan Kambskarð-Bennett.
And it's actually not a Danish surname. It's a Faroese surname from the Faroe Islands. So I am I a half British, my father's English my mother is Danish, but my mother is half Faroese, her grandma, my grandmother's from the Faroe Islands, and the Faroe Islands for anyone listening who isn't sure exactly where they are, is a bunch of islands about halfway between Scotland and Iceland. And on the southern most of those islands, called Suðuroyu. There's a kind of like a mountain ridge, behind the village where like my gran and her family are from called CamScanner. And that's where that name is from. So yeah, it's it's ferries surname via Denmark. Wow. Okay, good explanation.
Carlton Reid 3:26
And because I didn't know any of that, I then didn't go back and check on your, your global world. Crossing cyclist. So I noticed that you went from Iceland? Did you go via the Faroe Islands at all? Yeah.
Jonathan Kambskarð-Bennett 3:45
So many, many years ago. Now, I spent three years cycling around the world, which was a whole kind of story in episode in itself. And at the very end of that, I wanted to go and seek because my great grandmother was still alive at the time, and she was alive and kicking the pharaohs. So towards the end of this, this, this free journey, I really wanted to go to Iceland cycle there wasn't particularly advisable in the depths of winter, but had a wonderful time nonetheless. And from there, you can take a ferry to the pharaohs. So I did go. I did after sort of not really seeing any family for about three years. I did go and see my great grandmother, which was amazing. It's an incredibly beautiful place. By that point, I had seen an awful lot of devote the world and the pharaohs. You know, just like truly spectacular. And it was really wonderful that I got to go and see my great grandma because she passed away a few months later. So it was all kind of perfect. A really nice kind of like final stop before I returned to the UK. So
Carlton Reid 4:52
I will admit I haven't read every single one of your blog posts from back then but I'll go backwards and I'll go back and read that one because I'm sure that Under brilliant because I hadn't spotted the Faroese part.
Jonathan Kambskarð-Bennett 5:04
Yeah, it was a really lovely thing that I got to and then at the very beginning of my, the very beginning of this huge cycle, I left home said goodbye to my dad, my mum lives in Copenhagen. So I started that cycle around the world. I mean, at the time I had,...
Next Episode
EPISODE 350: AA’s Think Bike Redux
8th April 2024
The Spokesmen Cycling Podcast
EPISODE 350: AA's Think Bike Redux
SPONSOR: Tern Bicycles
HOST: Carlton Reid
GUESTS: Chris Boardman, Jeremy Vine, Edmund King
LINKS:
https://www.the-spokesmen.com/
https://www.ternbicycles.com
https://twitter.com/CarltonReid
TRANSCRIPT
Carlton Reid 0:12
Welcome to Episode 350 of the Spokesmen cycling podcast. This show was engineered on Monday 8th April 2024.
David Bernstein 0:28
The Spokesmen cycling roundtable podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e-bikes for every type of rider. Whether you're commuting, taking your kids to school or even carrying another adult, visit www.ternbicycles.com. That's t e r n bicycles.com to learn more.
Carlton Reid 1:04
I'm Carlton Reid and on today's super short show we hear from Chris Boardman and Jeremy Vine, plugging that from today, the AA is relaunching its 10 year old 'Think Bike' campaign. This nudge-like promo encourages drivers to fit small Think Bike wing-mirror stickers to remind them to look out for those on two wheels. Back in 2014 the AA printed a million of these stickers and distributed them to members promoting the giveaway with a YouTube video featuring a good-looking naked cyclist appearing in wing mirrors demonstrating that if people chose to truly look before manoeuvring, there'll be fewer casualties out there. Did the campaign save any lives? Impossible to prove either way, of course. And some might argue that 10 years down the road the feral attitude towards cyclists in particular from some motorists is worse than ever. But that a motoring organisation is still going out of its way to promote a critical road safety message is something that's to be applauded.
The concept for a wing-mirror sticker came from AA patrolman Tony Rich after his friend was killed in a motorcycle crash. The idea was then championed by AA president who's not only an arch motorist but also travels around London on a folding bike. Edmund cycles recreationally, too ... I know that because he often sends me photos of him riding his mountain bike wearing the ipayroadtax Lycra jersey that I sent him ages ago ... So before the sound bites from Chris Boardman and Jeremy Vine here's Edmund King ...
Edmund King 3:01
It is now 10 years since we launched our Think Bike sticker campaign. But unfortunately, the message is still as relevant today as it was a decade ago; far too many people are being killed and seriously injured on two wheels, whether cyclists or motorcyclists. So we will be spreading the message again, to all drivers to think bikes.
Chris Boardman 3:26
It's hard to believe the Think Bike sticker campaign launched 10 years ago, and I was there when that happened, the idea to make drivers just a little bit more aware of the vulnerable road users around them. Really glad to see that the AA is reinvigorating the campaign. And I'll be glad to join in and help.
Jeremy Vine 3:43
And I'm so pleased to see that the AA is doing this because if you're on two wheels, you do feel quite vulnerable. And I always think when you're in a car, and I drive too, you don't always see that that person on the bicycle is a mum, a sister, somebody's son, someone's grandfather, maybe even their great grandfather. So thank you AA for thinking bike.
David Bernstein 4:07
This podcast is brought to you by Tern bicycles. The good people at Tern are committed to building bikes that are useful enough to ride every day and dependable enough to carry the people you love. In other words, they make the kind of bikes that they want to ride. Tern has e-bikes for every type of rider. Whether you’re commuting, taking your kids to school or even carrying another adult, visit www.ternbicycles.com. That’s t e r n bicycles.com to learn more. This podcast is brought to you by Tern bicycles. The good people at Tern understand that while a large cargo bike can carry oodles of stuff, many of us prefer something a little more manageable. That’s why they’ve come up with the HSD e-cargobike for folks with big aspirations to go car free, delivered in a compact size, with its rear shock, 280 kilos, and a combined hauling capacity of 180 kilos. The robust new HSD is stable and easy to manoeuvre, even when under load. And with its Bosch eBIKE SYSTEM tested and certified to meet the highest UL standards for electric and fire safety you’ll be able to share many worryfree adventures with a loved one whether it’s your kiddo or Nan. Visit www.ternbicycles. That’s t e r n ternbicycles.com to learn more
Visit www.ternbicycles. That’s t e r n ternbicycles.com to learn ...
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