The 13 Things Every Agency Should Have in Their Business Plan

02/02/21 • 18 min

The Spin Sucks Podcast with Gini Dietrich

There are 13 things every business needs to have in their plan - and if you're not a business or agency owner yourself, these are elements that should be in your communications plan. Gini Dietrich explains what they are, and why they matter on this week's Spin Sucks Podcast episode.

Previous Episode

Are 50% of Communicators Dropping the Ball?

More than half of CEOs are not convinced their marketing departments are driving results (according to a survey by Strategy Box). That means that if you're listening to this, there's a coin flip of a chance that your boss doesn't think you're doing your job. Gini Dietrich goes into more detail about this survey, what the results mean, and what you need to do to make sure you're communicating what you need to in this episode of the Spin Sucks Podcast.

Next Episode

The Time for Direct Digital Relationships is Now

We may hope that life will be getting back to normal once we're all vaccinated, but a recent report by the Content Marketing Institute is saying that consumer digital behavior has jumped ahead by five years. There's no going back, and that has huge implications for content marketers in B2C and B2B businesses. Gini Dietrich has the details and how to get ahead of these rapidly changing trends on this week's episode of the Spin Sucks Podcast.

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