Captivating Gen Z: Amex’s Strategy To Engage the Next Generation with Mary Ellen Jelenek
07/09/24 • 28 min
In this episode of The Speed of Culture, Matt Britton sits down with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. At the time of the recording, Mary Ellen was the SVP of Global Brand Marketing & Sponsorships. They discuss the significance of experiential marketing, the evolution of Amex into a lifestyle brand, and how customer insights continue to drive their strategies.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Mary Ellen Jelenek on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Speed of Culture, Matt Britton sits down with Mary Ellen Jelenek, SVP & GM, Global Client Group, Global Merchant & Network Services at American Express. At the time of the recording, Mary Ellen was the SVP of Global Brand Marketing & Sponsorships. They discuss the significance of experiential marketing, the evolution of Amex into a lifestyle brand, and how customer insights continue to drive their strategies.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Mary Ellen Jelenek on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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Follow Suzy on Twitter: @AskSuzyBiz
Follow Dmitri Siegel on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
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