Peruvian food, drink and art, with Martin Morales

The Spectacular Marketing Podcast

10/02/18 • 87 min

ABOUT:

We’re extremely excited to speak to the wonderful Martin Morales this week - from life in Peru to DJ nights in Leeds and working with some of music’s bests. We hear how he launched Ceviche & Andina, his advice for building teams and how the Ceviche family represents Peru by making it their mission to enrich people’s lives with excellence in Peruvian food, drink and art.

MARTIN MORALES:

Martin is the CEO and founder of Ceviche Family. He is the award winning Peruvian restaurateur, chef, cookbook author, entrepreneur and arts producer. He was born in Peru but left after his father was threatened by the Shining Path guerrillas and has lived in London for over 20 years. He has been cooking since the age of 9, is a self taught chef and in 2012 after years of research and training, Martin sold his house and put everything into opening Ceviche Soho.

He now runs Ceviche Family which includes Ceviche and Andina’s collection of six boutique award-winning restaurants and a bakery, a record label, an art gallery, he hosts Martin’s Peruvian Kitchen (a YouTube Channel) and is a Trustee of Amantani. In the past he worked with Steve Jobs's Apple as Head of iTunes Pan EU, as Disney’s main music exec in Europe and has helped launch some of the most successful music artists in the world.

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LINKS:

Ceviche : https://www.cevichefamily.com/ceviche

Andina : https://www.cevichefamily.com/andina

Andina bakery, tapas & wine - https://www.cevichefamily.com/andina/andina-bakery-notting-hill

Ceviche presents: Amazonia https://www.cevichefamily.com/whats-on/ceviche-old-st-presents-amazonia

Tiger’s milk records https://www.cevichefamily.com/tigers-milk

Andina: The Heart of Peruvian Food: Recipes and Stories from the Andes

https://www.amazon.co.uk/gp/product/1849499942/?tag=smarturl-gb-21

Ceviche: Peruvian Kitchen https://www.amazon.co.uk/Ceviche-Peruvian-Kitchen-Martin-Morales/dp/0297868616

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Mark / WE ARE Spectacular⠀