The Spectacular Marketing Podcast

ABOUT:

We’re extremely excited to speak to the wonderful Martin Morales this week - from life in Peru to DJ nights in Leeds and working with some of music’s bests. We hear how he launched Ceviche & Andina, his advice for building teams and how the Ceviche family represents Peru by making it their mission to enrich people’s lives with excellence in Peruvian food, drink and art.

MARTIN MORALES:

Martin is the CEO and founder of Ceviche Family. He is the award winning Peruvian restaurateur, chef, cookbook author, entrepreneur and arts producer. He was born in Peru but left after his father was threatened by the Shining Path guerrillas and has lived in London for over 20 years. He has been cooking since the age of 9, is a self taught chef and in 2012 after years of research and training, Martin sold his house and put everything into opening Ceviche Soho.

He now runs Ceviche Family which includes Ceviche and Andina’s collection of six boutique award-winning restaurants and a bakery, a record label, an art gallery, he hosts Martin’s Peruvian Kitchen (a YouTube Channel) and is a Trustee of Amantani. In the past he worked with Steve Jobs's Apple as Head of iTunes Pan EU, as Disney’s main music exec in Europe and has helped launch some of the most successful music artists in the world.

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LINKS:

Ceviche : https://www.cevichefamily.com/ceviche

Andina : https://www.cevichefamily.com/andina

Andina bakery, tapas & wine - https://www.cevichefamily.com/andina/andina-bakery-notting-hill

Ceviche presents: Amazonia https://www.cevichefamily.com/whats-on/ceviche-old-st-presents-amazonia

Tiger’s milk records https://www.cevichefamily.com/tigers-milk

Andina: The Heart of Peruvian Food: Recipes and Stories from the Andes

https://www.amazon.co.uk/gp/product/1849499942/?tag=smarturl-gb-21

Ceviche: Peruvian Kitchen https://www.amazon.co.uk/Ceviche-Peruvian-Kitchen-Martin-Morales/dp/0297868616

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Mark / WE ARE Spectacular⠀

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https://www.linkedin.com/in/markmcculloch/

Martin / Ceviche

https://twitter.com/martinceviche

https://www.youtube.com/user/CevicheUK

https://www.facebook.com/CevicheUK/

https://twitter.com/cevicheuk

https://www.instagram.com/cevicheuk/

https://www.facebook.com/AndinaLondon

https://twitter.com/AndinaLondon

https://www.instagram.com/andinalondon/

Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]

A short speech from WE ARE Spectacular Founder & Group CEO, Mark McCulloch, at Lunch! September 2017 at Excel London talking through how to raise your venues food and drink sales by £5,000 per week. A simple 5 step system devised by the WE ARE Spectacular team that we use every day with our clients.

Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.

LINKS:

A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first

Flying sushi : https://www.youtube.com/watch?v=y9RKXO1rr7g

Pizza selfies : https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/

Corona wave of waste : https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584

Brewdog No Label : https://www.brewdog.com/lowdown/blog/no-label

Paddy Power's Hollywood Sign: https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign

ALAN TWIGG

As Global Head of Consumer at integrated comms agency Way To Blue, I take a lead role in building holistic creative campaigns for clients across paid, earned and owned channels. Campaigns that embrace PR, advertising, social, digital and influencer communications. We are potent storytellers at heart - bloody good ones at that and we create all our own social content and editorial assets to bring those stories to vivid life in a compelling way. Current clients range from Red Bull, Expedia and InterContinental Hotels Group to Hamleys, Nickelodeon and the gorgeous cognac Camus. Lots of awards over the years, but most importantly I have learned lots and still do every day.

Some notable clients over the years for various reasons - Waterstone's, Hamleys, UEFA Champion's League, YO! Sushi, Dominos, Highland Park single malt, Harper Collins, The National Lottery, Bombardier, Continental Tyres, M & S, Glenfiddich, The Balvenie, Grants, Nintendo, Dairylea, Marriott Hotels, Peroni, plus the other 398...sorry, 399 I've worked on in the past....and sorry for those I haven't mentioned - I loved every one - well apart from npower!

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Alan / Way To Blue

LinkedIn: https://www.linkedin.com/feed /

Twitter: https://twitter.com/twiggasaurous

Facebook: https://www.facebook.com/alan.twigg.1

Website: https://www.waytoblue.com/

Mark / WE ARE Spectacular⠀

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Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]

ABOUT:

With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.

We cover:

The importance of having real world, practical experience

Defending yourself against the disruptors

Proximity marketing

Using technology to empower customers

Having all departments on the same track to improve customer experience

Checking your business from the customer perspective

Listening to what the customer wants

What happens after purchase?

Selling restaurant merchandise through Amazon

Being socially responsible

Focusing on retaining customers

LINKS:

“100 Practical Ways to Improve Customer Experience” by Martin Newman and Malcolm MacDonald

20% off with code for our listeners: 100CXTIPS

Listeners can buy the book and sign up to Martin’s newsletter for latest blogs online at:

http://www.martinnewman.co.uk/100-practical-ways-to-improve-customer-experience

MARTIN NEWMAN

Widely considered a thought leader, with deep experience of the European, US and Asia Pacific markets, Martin Newman is known globally as one of the foremost authorities on customer experience.

His achievements cover over 35 years in Retail, heading up the Multichannel operations of some of the world’s leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker.

In August 2018 Martin released his first book, 100 Practical Ways to Improve Customer Experience, which provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands. Drawing on his extensive experience in the retail space, the book details tips and pointers that all consumer facing businesses can action to become customer-centric. The book is available to buy worldwide.

Martin is the founder and Chairman of global consultancy company, Practicology. He is also a board member of renowned retail companies including White Stuff, he sits on the advisory board of Yext, a leading digital knowledge management provider, and is also a member of the prestigious KPMG IPSOS Retail Think Tank. Martin has been listed in various industry leader lists including being listed on Retail Week’s top 50 eTail Power List for five years in a row, he has been named in Retail Insiders top 100 Retail movers & shakers list for a number of years consecutively and on the British Vogue Online Fashion 100.

He has been a judge of numerous awards including the World Retail Awards, the Customer Experience awards, the Retail Insider awards, the PayPal eTail Awards and the Online Retail Awards of Australia. Martin presents keynotes, Chairs conferences and moderates panels at more than 20 events annually some of which have included:

• Retail Week Live (London)
• Shoptalk (Copenhagen, Las Vegas)
• British Retail Consortium (London)
• Seamless retail (Dubai, Singapore, Australia)
• World Retail Conference (Dubai, Rome, Paris, Madrid)
• Customer futures (Hong Kong)
• Global eCommerce Leaders Forum (New York)
• Retail Week Hackathon Head Judge (London)
• Shop.org (Chicago, Las Vegas)
• Retail Plus (Amsterdam)
• Savant E-Commerce (Berlin and London)
• iMedia (Australia)
• Sports Interactive (Amsterdam)
• Etail (London)
• Sun Capital Conference (Mountain View, CA)

He has shared a stage with the founder of the worldwideweb, Sir Tim Berners-Lee at the World Retail Congress, to talk about what’s next for the web and what it means for retailers. Martin is also a regular contributor to various industry titles including Retail Week (UK) and Power Retail (Australia) and has been cited dozens of times in other publications. Martin can also be seen predicting the performance of Black Friday on the BBC and on 11/11 singles day in China on Alizila.

Martin regularly advises the boards of his clients on their key strategic questions and challenges. These cover customer-based questions such as how to transform their business to truly put the customer first, and how to remove friction for customers and drive engagement. He also covers more business-based challenges including how businesses should prioritise their investments and roadmap for growth, as well as how to internationalise and into which markets. He also advises on how to develop omnichannel strategy and the role of the store, as well providing thought leadership for global organisations.

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Martin:

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Mark / WE ARE Spectacular⠀