Radio: This is Who You Are

Explicit content warning

03/04/23 • 8 min

There was an awful lot of opinions being passed around on social media about radio and where it is at. First comes the news from Futuri that they are releasing Radio GPT which is AI Jocks for your radio station. I cannot for the life of me figure out why people are offended or upset by this. I say.... Bring it. Then there was the launch of 102.7 The Pole in Kingston, Ontario which is cute, clever, sexist, misogynistic dated, archaic, well-written and imaged, and unfolding as we launch this episode.

Somehow the radio critiques who are banging away on their keyboards don't understand that this is what radio is: Progressing towards AI while regressing back 30 years with old dated launch strategies that only work today because the people in charge have not evolved the medium. In short - both these things are happening for the same reason.

Sound quality on this is not ideal as I recorded this in an echoey loft in Spain.

Thanks to those who make this possible:

NLogic: TV & radio advertising and audience data solutions

Megatrax - Licensed Music for your radio station or podcast production company.

A Transcript of the show is available here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sound quality on this is not ideal as I recorded this in an echoey loft in Spain.

Thanks to those who make this possible:

NLogic: TV & radio advertising and audience data solutions

Megatrax - Licensed Music for your radio station or podcast production company.

A Transcript of the show is available here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Marie: The Radio Fam

If you've ever wondered what our show might look like if it was built by a millennial, look no further than The Radio Fam. It's a YouTube-first podcast that's not unlike this one, and today's guest is its owner and creator, Marie.

The Radio Fam's mission statement is to break the mold of mainstream radio stations' crappy social media integration. All the way back in 2009, Marie was aware that most stations weren't doing enough to build their brands through the internet, which was where the idea for The Radio Fam began. It didn't come to fruition until 2017, but thankfully for Marie (and unfortunately for the rest of the industry), most radio stations were still just as behind then as they were 8 years before.

Nowadays, it's a place for people to connect with one another, and in their own words from TheRadioFam.com, it's "a resource for those that are looking to the future of radio," which is no doubt something more people in the radio business need to do.

In this episode, Marie tells us about her lifelong passion for radio, from growing up listening to the stations in and around Seattle, to volunteering for their street teams in her free time, and eventually landing proper paid roles in marketing and promotions. She also talks to us about her eventual shift to podcasting, and goes deeper on what inspired her to start The Radio Fam.

If you like what you hear from Marie in this episode, you should definitely check out The Radio Fam on YouTube, as well as dropping them a follow on all the usual social media, which can be found at the bottom of their website.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

NLogic: TV & radio advertising and audience data solutions

Megatrax - Licensed Music for your radio station or podcast production company.

A Transcript of the episode is available here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

Dean Molberg: Barn Burner

This week's guest is Manitoba local, Flames Nation legend, and recent podcast convert Dean "Boomer" Molberg.

Dean hosts the Barn Burner podcast, a show dedicated to everything Calgary Flames-related, along with his long-time cohost/friend Ryan Pindler and former Flames player Rhett Warrener. But much like many of our guests, Dean has a long and storied history in radio. He's been in the industry for decades at this point, but you're most likely to know him from his tenure on the morning show at FAN 960 in Calgary.

Dean and I talk about fan interactions, interviewing pros before they went pro, why his team felt the switch to podcasting was a necessary one, and most importantly, hockey. Dean's full of stories you won't want to miss, from both junior hockey teams like the legendary Wheat Kings and NHL teams like the Flames. Dean also spoke at length about his team at CKX in Brandon, Manitoba. If you want to see what they looked like working together, click here for a flashback to the early 90's!

If you're a Flames fan, or just a hockey fan in general, check out the Barn Burner podcast on Amazon or Apple Podcasts. You can also follow Dean at all the usual places: Instagram, LinkedIn and Twitter.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

NLogic: TV & radio advertising and audience data solutions

Megatrax - Licensed Music for your radio station or podcast production company.

A Transcript of the episode is available here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.