Are You Chasing Sales or Building a Business?

03/18/25 • 26 min

🎧 Episode Summary:

In this episode, we’re talking about the two big approaches to marketing—transactional and relationship-driven—and how both can actually work together in your business. I’ll break down the pros and cons of each, why finding the right balance matters, and how to create a customer experience that keeps people coming back.

And let’s not forget the importance of stepping away from the grind. Taking a break isn’t just nice—it’s necessary. Burnout is real, and if you’re constantly chasing the next sale without thinking about long-term relationships, you’re setting yourself up for a never-ending hustle.

So grab your coffee, hit play, and let’s talk about how to market smarter, not harder.

What I hope you take away from this episode:

☕ Transactional marketing focuses on quick sales and revenue.
☕ Relationship marketing is about building long-term connections.
☕ Both marketing strategies can be blended for better results.
☕ Creating memorable experiences enhances customer loyalty.
☕ Trust is a key component in relationship marketing.
☕ Personal touches can turn one-time buyers into repeat clients.
☕ Understanding your business model helps in choosing marketing strategies.
☕ Effective marketing requires a balance between sales and customer experience.
☕ Sustainable success comes from nurturing long-term relationships.

Links to some really cool stuff:

☕ Last Week's Episode: What do you do when all hell breaks loose (and you have a plane ticket in hand!)

☕ My FAVORITE coffee in the world! Rainy Day Coffee Co. https://rainydaycoffee.square.site/

☕ Erin Condren Planners & Notebooks: https://www.erincondren.com/referral/invite/teresaschlup0214/1 (yep this is a referral link, feel free to just go straight to her website if you'd prefer!)

Links to Connect with Me!

☕ Book a Consult HERE! (https://caffeinecreative.io/consult/)
☕ Website — CaffeineCreative.io (http://caffeinecreative.io/)
☕ Facebook — Teresa Schlup, The Caffeine Creative (@thecaffeinecreative) https://www.facebook.com/thecaffeinecreative
☕ Instagram — The Caffeine Creative (@thecaffeinecreative)
☕ LinkedIn — Teresa Schlup (https://www.linkedin.com/in/teresaschlup/)

Send us a text

🎧 Episode Summary:

So grab your coffee, hit play, and let’s talk about how to market smarter, not harder.

What I hope you take away from this episode:

Links to some really cool stuff:

☕ Last Week's Episode: What do you do when all hell breaks loose (and you have a plane ticket in hand!)

☕ My FAVORITE coffee in the world! Rainy Day Coffee Co. https://rainydaycoffee.square.site/

☕ Erin Condren Planners & Notebooks: https://www.erincondren.com/referral/invite/teresaschlup0214/1 (yep this is a referral link, feel free to just go straight to her website if you'd prefer!)

Links to Connect with Me!

Previous Episode

When All Hell Breaks Loose (And You Have a Plane Ticket in Hand)

Send us a text

🎧 Episode Summary:

Ever had one of those days where everything seems to go off the rails—right before you’re supposed to go on vacation? Yeah, me too. In this episode, I’m keeping it real and talking about what to do when chaos hits and you’ve got a plane ticket in hand.

I’m diving into why it’s so important to step away, reset, and shut out the noise so you can focus on what actually matters in your business (and life). We’re talking about the power of taking a break, why you need systems in place so your business doesn’t fall apart without you, and why prioritizing your well-being isn’t just nice—it’s necessary.

More about those systems in our upcoming episode with Nancy Quinn airing March 26, 2025!

So if you’ve ever felt guilty about unplugging, consider this your permission slip. Hit play, grab your coffee, and let’s talk about why stepping away might just be the best thing you can do for your business.

What I hope you take away from this episode:

☕ Not all emergencies require immediate attention; some can wait.

☕ Constantly being in 'go mode' leads to burnout.

☕ Having systems in place ensures your business can run smoothly without you. (More about that coming up March 26, 2025!)

☕ YOU DESERVE THAT VACATION MY FRIEND!

Connect with Teresa

☕ Book a Consult HERE! (https://caffeinecreative.io/consult/)

☕ Website — CaffeineCreative.io (http://caffeinecreative.io/)

☕ Facebook — Teresa Schlup, The Caffeine Creative (@thecaffeinecreative) https://www.facebook.com/thecaffeinecreative

☕ Instagram — The Caffeine Creative (@thecaffeinecreative)

☕ LinkedIn — Teresa Schlup (https://www.linkedin.com/in/teresaschlup/)

Next Episode

From Overwhelmed to Organized- How Systems & Processes Create More Time and Profit

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🎧 Episode Summary:

In this episode, I’m hanging out with my good friend and business coach, Nancy Quinn (formerly Nancy Ganzekaufer), and we’re getting into something every solo entrepreneur needs but doesn’t always want to deal with—systems and processes.

We’re take a look at the difference between selling products vs. selling services––they are wildly different! And why setting clear boundaries with clients can actually make your life (and theirs) so much easier.

Nancy and I also get into the nitty-gritty of reclaiming your time, making more money without working yourself into the ground, and using tech to keep things running smoothly. We even chat about sales (yes, you can get better at it with practice).

And Nancy’s got some big updates about her coaching programs, so if you’ve been thinking about working with her, you’ll want to tune in.

If you’ve ever felt like you’re drowning in day to day work, constantly stuck in decision fatigue, or just need a little push to get your business running like a well-oiled machine, grab your coffee and hit play.

What we hope you take away from this episode:

☕ Systems and processes save your sanity – The right workflows can free up your time, increase profitability, and keep you from feeling like you’re drowning.
☕ Your time is your most valuable asset – You don’t have to work 70-hour weeks to grow a successful business—smart time management and tech can do a lot of the heavy lifting.
☕ Not every client is your client – Setting boundaries and saying “no” when something isn’t the right fit will save you from headaches and burnout.
☕ Social media is a tool, not a time-suck – You don’t need to post every day, but you do need consistency and a strategy that works for you.

Links to some really cool stuff:

☕ Nancy's Facebook Group: https://www.facebook.com/groups/1820424158208787
☕ Design Your Time FREE training https://nancyganzekaufer.com/free-resources-for-interior-designers/

Links to Connect!

Connect with Teresa
☕ Book a Consult HERE! (https://caffeinecreative.io/consult/)
☕ Website — CaffeineCreative.io (http://caffeinecreative.io/)
☕ Facebook — Teresa Schlup, The Caffeine Creative (@thecaffeinecreative) https://www.facebook.com/thecaffeinecreative
☕ Instagram — The Caffeine Creative (@thecaffeinecreative)
☕ LinkedIn — Teresa Schlup (https://www.linkedin.com/in/teresaschlup/)

Connect with Nancy

☕ Book a Business Strategy Session HERE https://nancyganzekaufer.com/business-strategy-session/
☕ Website — https://nancyganzekaufer.com/
☕ Facebook — Nancy Ganzekaufer, Business Coach https://www.facebook.com/NancyGanzekaufer
☕ Instagram — Nancy Quinn (@nancyganzekaufer )
☕ LinkedIn — Nancy (Ganzekaufer) Quinn (https://www.linkedin.com/in/nancyganzekaufer/)