The Small Business School Podcast

Welcome back to Small Business School! Today I am thrilled to have Jenn Walker on the podcast to dive into the world of human design. Jenn is mindset coach who has sailed the Nile, jumped out a plane twice and summited Mount Kilimanjaro and she brings that same exuberance for life to her business where she helps heart-centered entrepreneurs tap into their limitless power and potential. Jenn’s philosophy is that business is a vehicle for massive personal growth and social change. Whether it be at a workshop, an event, or 1-on-1, Jenn leaves people inspired, motivated, and armed with tangible actionable tools to take and apply right away. I’m so excited for our conversation, so let’s get into it!

Topics Covered:

• Introduction to human design and its role in entrepreneurship.
• Understanding manifesting generators and their multi-passionate nature.
• Navigating decisions with emotional authority and the individual wave.
• Exploring life purpose through incarnation cross and conscious sun archetype
• The fluidity of identity and the challenge of defining oneself in a constantly evolving world.
• The significance of human design profiles in guiding individuals towards fulfilling their life's purpose.
• Authenticity in marketing and the role of energetics in communication.
• Recognizing individual differences and honor your unique energetic signatures, rather than conforming to external expectations.
• Trusting your inner guidance and embracing your innate power to shape their reality.

Your unique energetic blueprint can transform your approach to entrepreneurship! Find my human design reading interesting? Book your own reading with Jenn and unlock your full purpose and potential!

Jenn’s Links:
Instagram: https://www.instagram.com/diveheartfirst/
Website: https://www.diveheartfirst.com/
To book a Human Design Reading: https://www.diveheartfirst.com/humandesign

Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Welcome to Small Business School! In today’s episode I am joined by Andrea Reindl! Andrea is on a mission to simplify complicated jargon that over promises and instead pave a path for people with big ideas and the teams that support them to be able to bring their visions to life. She does this by creating a plan, adding timelines and budgets, and making it real. Andrea and her team at Legacy Creative love to take chaos and tame it into common-sense business practices that are end-user-focused and rich in quality experiences!
I am so excited to dive deep into the world of brand development with Andrea and discuss how clarity can transform a brand from ordinary to extraordinary!
Topics Covered:

• The importance of simplifying complex ideas for clear brand communication.
• Why consistency in messaging is crucial for brand recognition.
• The three pillars of great branding: clarity, making it real, and growing it.
• The law of gestation in business and why giving your brand time to grow is essential.
• Why networking and direct referrals are often underestimated but are a major source of business.
• How clarity in your purpose and instructions leads to better performance from your team.
• The power of niching down to serve your ideal client and why it attracts the right audience.

Tune in and discover how to bring your brand to life with purpose and intention! Want to learn more? Connect with Andrea and check out her free resources!
Andrea’s Links:
Instagram: https://www.instagram.com/legacycreative_/
Website: https://legacycreative.com/
Free Resources: https://legacycreative.com/resources/

Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

Hey Small Business School! To wrap up 2023 I wanted to do a series of solo episodes this week reflecting on the year and setting concrete goals heading into 2024 so we all get off on the right foot! In this episode, I'm breaking down my personal process of reflecting on the year!
Topics Covered:

• Reflecting on Your Wins. Celebrating the victories, big and small. Let's acknowledge the milestones made this year!
• Learning from Setbacks. It's not about dwelling on failures but instead about understanding how you can show up differently next time. Document your reflections and strategize for a better outcome in the new year!
• Put numbers to your feelings! Feelings are fantastic, but let's add some substance. Break down your wins and challenges into measurable insights. Whether it's time or money, let the numbers guide you in gaining a fresh perspective.
• Don't let your bank balance deceive you! Dive into financial and bank statements to get the real picture. It's about understanding where your money came from, where it went, and whether it aligned with your intentions.

Reach and connect with me on Instagram! Let’s work together to figure out what we’re leaving in 2023 and what habits we are using to launch us into 2024!

Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

On today’s episode of Small Business School, I got to chat with Katie Dooley, the creative mind behind Paper Lime Creative, a branding and design agency based in Edmonton, Canada. Katie’s passion and talent for design have made her a first choice for so many businesses looking to amplify their branding. Her fresh perspective on life and business caught my attention when we met a few months ago so I’m so excited to get into our conversation!

Topics Covered:

• How Katie has built authority with her clients by focusing on their needs and prioritizing those needs over the wants of a business .
• The importance of branding as a business tool, not just for aesthetics but as a powerful means to convert prospects faster and create a cohesive user experience.
• The often overlooked aspects of branding, such as the impact of greeting cards and unique packaging.
• The Pitfalls of DIY Branding with Canva and AI. Katie advises against the use of tools like Canva and AI for branding due to potential trademark issues and the long-term benefits of investing in professional design.

Branding is a key tool in the long-term health of your business. Ready to take your branding to the next level? Contact Katie through her website!

Katie Dooley ’s Links:
Instagram: https://www.instagram.com/paperlimecreative/
Website: https://paperlime.ca/

Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

One of the tools I used to help build my business was reading books. Books changed how I did business and I implemented so many of the lessons I learned from them. So today, I’m going to share with you a few of my favorites to help you grow your business as well!

The books I will be sharing with you today are books that affected my overarching idea of how business worked for me and changed how I did things. These are books that defined my work structure to make it what it is now. They’ll help you improve your business skills and have a clear business plan.

Books I cover:

2:13 - These three books really help you get clear on what your business looks like, where you’re going and what your goals are. These books are: The One Thing by Gary Keller, The 12 Week Year by Brian P. Moran and Michael Lennington, and The Vivid Vision by Cameron Herold.

5:35 - If you want to know how to build a business or what the thing to do next is, then there are two books for you to read: Making Money is Killing Your Business by Chuck Blakeman, and Buy Back Your Time by Dan Martell.

9:29 - If you are in early business or you feel like your skills are rusty, you should read Business Made Simple by Donald Miller.

11:01 - The two most important parts of business are how to bring in the money and how to keep the money. The one book that changed how I did this is Copywriting Secrets by Jim Edwards.

These 7 books are great reads and will improve how you do business. They will help you get clear on what your business is, what your next steps should be, and how to understand your target client. Happy reading!

Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!