Boost Engagement w/ Email Marketing & SEO w/Allea Grummert

11/15/23 • 44 min

Want to know how to use email marketing with SEO strategies?
Today we talk about the importance of a strong welcome email sequence and nurturance of subscribers, the value of consistent branding, and the potential of unpacking complex SEO for less technologically adept clientele.
Allie highlights the importance of transparency and authenticity in building brand loyalty, emphasizing the need for businesses to share who they are and how they can help their customers. She also shares the benefits of rewarding subscribers with quality content and the role of crafting engaging and interactive content in driving traffic back to a website.
06:03 Discussing SEO for Different Businesses
11:07 How to Get People on Your Email List
14:05 The Power of Repurposing Content
14:31 The Journey of Content Creation
15:11 Setting Goals for Your Emails
15:47 The Art of Ignoring Unsubscribes
15:57 The Role of Data in Email Marketing
16:38 Strategies for Growing Your Email List
17:00 The Importance of Consistent Content
17:45 The Power of Repetition in Email Marketing
18:04 The Art of Pivoting in Email Marketing
19:05 The Role of Segmentation in Email Marketing
20:04 The Power of Personalization in Email Marketing
20:13 The Importance of Updating Your Welcome Sequence
21:31 The Power of Welcome Pages in Email Marketing
23:01 The Role of Branding in Email Marketing
23:46 The Impact of Unsubscribes on E-commerce
25:29 The Art of Building Relationships Post-Purchase
27:20 The Importance of Consistent Messaging in Email Marketing
Connect with Allea:
Website
X
IG
Welcome Sequence Freebie
Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Rumi.ai
All-in-one meeting tool with real-time transcription & searchable Meeting MemoryTM

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

11/15/23 • 44 min

The Simple and Smart SEO Show - Boost Engagement w/ Email Marketing & SEO w/Allea Grummert

Transcript

This transcript has been machine generated and has not been fully edited for errors .

Brittany Herzberg: Welcome back to the Simple and Smart SEO Show. We are hyped up over here because we've been chit chatting before we started recording.

We've got Allea Grummert here with Crystal and I to talk all things email and SEO, and it's gonna be, I can tell, it's gonna be, like, a really fun conversation. Hi ladies. Hello. Hello. I love this.

We have not t

Featured in these lists

The best podcasts for starting your own business

Curated by Angela Walker

Generate a badge

Get a badge for your website that links back to this episode

Select type & size

Copy