494: Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead

04/14/22 • 43 min

3 Listeners

From working 40-50 hours a week in an engineering job to working 5-10 hours a week in a “lifestyle business”.

That’s the lifestyle and business shift Chris Lollini created for himself by white labeling someone else’s software tools.

White labeling is a super interesting business model.

It’s basically putting your brand, your sales and marketing, and your frontline customer support on top of an existing software product.

And it comes with a lot of the benefits of SaaS — recurring revenue, good margins — without the upfront development time and expense.

To make it work, you essentially play matchmaker — finding a common problem and pairing that with a software solution.

Chris was a self-described “recovering engineer” who started a marketing agency as a side hustle 9 years ago, which has evolved into a multi-6 figure white labeling operation called Reputation Igniter.

Through Ignite.Reviews, Chris Lollini helps small businesses earn more positive reviews for their work.

Tune in to The Side Hustle Show interview to hear:

how Chris got the idea to start white labeling SaaS products
how he identified his customer's pain points and provided a SaaS solution
the methods he uses to add value and create healthy profit margins

Full Show Notes: Reselling Software as a Side Hustle

Download Your Free Bonus: 20 White Label Software Niches

New to the Show? Generate Your Free Money-Making Playlist

From working 40-50 hours a week in an engineering job to working 5-10 hours a week in a “lifestyle business”.

That’s the lifestyle and business shift Chris Lollini created for himself by white labeling someone else’s software tools.

White labeling is a super interesting business model.

It’s basically putting your brand, your sales and marketing, and your frontline customer support on top of an existing software product.

And it comes with a lot of the benefits of SaaS — recurring revenue, good margins — without the upfront development time and expense.

To make it work, you essentially play matchmaker — finding a common problem and pairing that with a software solution.

Through Ignite.Reviews, Chris Lollini helps small businesses earn more positive reviews for their work.

Tune in to The Side Hustle Show interview to hear:

how Chris got the idea to start white labeling SaaS products
how he identified his customer's pain points and provided a SaaS solution
the methods he uses to add value and create healthy profit margins

Full Show Notes: Reselling Software as a Side Hustle

Download Your Free Bonus: 20 White Label Software Niches

New to the Show? Generate Your Free Money-Making Playlist

Previous Episode

493: The $5K Side Hustle Spinoff

Rob's side hustle was crushed by the pandemic, but he found a winning spinoff buried deep in his YouTube stats and Google Analytics.

This one will definitely have you thinking about the simple long-tail search questions you can answer — and monetize — for your own audience.

Full Show Notes: The $5k Side Hustle Spinoff

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