Selling at Craft Fairs - Essential Advice

“The point of this isn’t actually to bring in a lot of money... the point is to get your name out there!”

- Shinah

We’re entering into the holiday season, and you know what that means! It’s time for craft fairs and holiday markets! For creative entrepreneurs, this can be a very lucrative period of the year, and a time where they get the opportunity to meet and make connections with new (and potential future) customers.

If you’re just starting out on your creative entrepreneurial journey and aren’t sure how to best tackle the craft fair season, don’t worry.

I’m here with practical, tactical advice to help you make the most of this time — and these tips work for all types of crafting, not just calligraphy!

I actually owe a lot of my own success to participating in a pop-up market during the first year of my business.

In this episode, I’m going to share some of the lessons that I learned from my pop-up experience, and break them down into digestible, actionable steps — everything from how to set up your table and display to how to price your goods!

Tune into this episode of The Shinah Show to find out:

• How I used my first pop-up market experience to create concrete deadlines and an ambitious goal during my start-up stage
• The most effective way to display your stuff — and how much inventory to bring
• What to consider when setting your pricing — and how to prepare to take payments

Highlights:‌ ‌

00:33 Intro

02:21 Prepping for Unique LA

06:07 My pop-up market experience

07:24 Time commitment v. sales

08:56 Setting up your space

10:51 Vertical space + signage

12:30 Be prepared to edit

13:53 Choice overload

15:00 How much inventory to bring

17:13 Pricing

18:48 Sales tax + payment methods

19:54 Customization

21:39 Do a live show

23:59 Build your list

24:49 Beyond sales

28:15 It’s possible!

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Links:‌ ‌

Learn calligraphy with me: www.freecalligraphyworkshop.com

Follow me!

Instagram: @crookedcalligraphy

Facebook: facebook.com/crookedcalligraphy

Show notes can be found at theshinahshow.com
Watch these episodes on YouTube: https://www.youtube.com/channel/UCVJJZS9jYDmzePAnaGDiFuw

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• “How to Become a Calligraphy Pro” Educational Workshop

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