The She Leads Podcast | Rewriting the Rules of Entrepreneurship - 25. Crafting Powerful Words with Eva Janotta, Marketing Strategist & Consultant for the Women Helping Women Ecosystem

25. Crafting Powerful Words with Eva Janotta, Marketing Strategist & Consultant for the Women Helping Women Ecosystem

10/09/20 • 44 min

The She Leads Podcast | Rewriting the Rules of Entrepreneurship

🌷Welcome Eva! 1:39
👩‍💼Helping women in communication strategy through thought leadership perspective.2:16
🚧 Usual obstacles in front of us: curse of knowledge. 4:56
🌊 Dealing with criticism: Thought leader should be bold and "make the waves" 5:43
☯️ Working on inner self is crucial for all. 7:39
📝 Eva helps entrepreneurs by formulating their ideas into words. 9:19
👠 Her journey from college to corporate and to entrepreneur. 12:32
🙃 Eva was avoiding asking for help from professionals, and that delayed her progress. 15:16
🤩 There's a team behind an entrepreneur, it is not all solely achievement of one person. 20:39
👎 People pleasing ruins everything. 23:37
🧠 "The hardest thing about entrepreneurship is my brain." 27:36
🗣️ Networking and mouth referrals can grow your business. 29:49
🤓 It is easy to connect with people and make friends even during pandemic. 33:20
✌️ Shifting energy of interaction with people is important, don't go into sales pitching mode. 36:41
🌞 Forget about the goal, concentrate on the process. 37:35
🆓 A free email course about the five magnetic pillars of thought leadership.
🖇️ https://mailchi.mp/a48e58fa5cd7/5pillarscourse
🔗 https://www.linkedin.com/in/evajannotta

Previous Episode

24. Eradicating the All-Male, Pale & Stale Event Panels with Bobbie Carlton

🎤Bobbie and Adrienne meet at the She Leads Conference in NYC. 1:56
💃 Bobbie is a CEO & founder of three companies, and recently she bought two more. 2:32
🛣️From the corporate world to entrepreneurship: 2008 was a turning point. 6:10
🖥️Online tools & tech made continuing business relatively easy, in the face of a global pandemic. 11:12
🤝Innovation Nights is Bobbie's startup showcase event company that has always promoted diversity. 17:20
👚The “Pink Collar Ghetto” situation that afflicts women in PR. 23:18
👀Making personal networks aware of local companies and products. 26:42
🎆Creating an Innovation Nights style event in your local community can have a huge impact. 30:41
🖇️Innovation Women is a visibility bureau connecting event managers with women speakers, without speaker fees. 33:08
🤷‍♀️An explanation of the reason why women turn down speaking opportunities - it’s not what you think. 37:41
🎙️About expert speakers and “1 Google-search deep" speakers. 43:58
🤗Resources and tutorials Innovation Women provides--the differences between online + live speaking - it's not the same skillset. 46:41

https://innovationwomen.com/
https://mass.innovationnights.com/
https://carltonprmarketing.com/
https://lionessmagazine.com/
https://myspeakerleads.com/
Listen in to all podcasts on the She Leads Podcast Network www.sheleadspodcasts.com

Next Episode

26. How to Start & Grow Your Own E-commerce Brand, featuring Janis Carmina, the eCommerce QueenBee

🌷Janis Carmina - member of the 400+ member She Leads Media online community - shares her expertise. 1:15
🦄 Ex-police officer, the ECommerce Queen Bee, creates 6 figures brands on Amazon. 2:32
🌞 Welcome to the Sugar Coated podcast, Janis. 4:33
💰 Using Amazon FBA and retail arbitrage as a side gig for earning money. 6:43
🤩 Janis discovered Private Label companies and started selling products under her own brand 7:02
🚓The fateful night on patrol when her career was finished. 9:57
🤓 Keys to selling on Amazon and exactly how to develop your brand. 12:52
🧜‍♀️ Right is authenticity sells these days. 15:10
🦄 No Straw Challenge and how Janis created a brand of environmentally friendly straws. 17:39
⚠️ Smart go-to-market advice: do not launch a product without doing your research first! 19:51
😻 If you don’t have a company yet established, it’s better to start as a sole proprietor then incorporate after you have some success. 29:36
📚 Question answered about Self Publishing on Amazon. 31:44
🤗If you want to scale, you can’t do it by yourself. You must hire the right help! 34:36
😓 Working too much ‘in the business’ instead of ‘on the business’ can lead to frustration and burnout, so you must watch out for this. 47:42
🤑 Don’t be mistaken: There are many people who have money and time to purchase products and support the economy in these pandemic times. 55:26
👠 Join SLM online community at www.sheleadsmedia.com
🎟️Tickets are available for She Leads Online conference bit.ly/SheLeads2020

Connect with Janis:
Janis’ free bootcamp: https://www.ecommercequeenbee.com/home37012558
https://www.instagram.com/ecommercequeenbee/
https://www.youtube.com/c/ECommerceQueenBee/videos