Why the Launch of Brex Cash Nearly Cost the Company Everything
08/24/21 • 47 min
Launching your first product is hard. But the second one? It can make or break your company.
Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. But as the company grew, their second product Brex Cash was met with weightier investor and customer expectations, missing tools, and one giant question mark over Henrique's head.
Henrique talks about how he made the decisions around why he kept pushing the launch of the product, how he measured for success, and ultimately, pulled it all off.
Learn more:
Learn more about your ad choices. Visit megaphone.fm/adchoices
Launching your first product is hard. But the second one? It can make or break your company.
Henrique Dubugras launched Brex as a corporate credit card for early-stage companies. But as the company grew, their second product Brex Cash was met with weightier investor and customer expectations, missing tools, and one giant question mark over Henrique's head.
Henrique talks about how he made the decisions around why he kept pushing the launch of the product, how he measured for success, and ultimately, pulled it all off.
Learn more:
Learn more about your ad choices. Visit megaphone.fm/adchoices
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