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The Seller Process Podcast - Pivot from "Selling Stuff' to Building a Legit Brand

Pivot from "Selling Stuff' to Building a Legit Brand

12/19/23 • 27 min

The Seller Process Podcast

In the ever-evolving world of e-commerce, simply selling products online is no longer enough. Building a legit brand that resonates with your target audience has become the key to long-term success. But how do you make this transition from selling stuff to establishing a brand?

Join us in this episode of The Seller Process Podcast with Ben Leonard, a successful entrepreneur who built a seven-figure business in three years, about transitioning from simply selling goods online to establishing a trustworthy brand.

Here's a breakdown of what to expect in this episode:

· Understanding the Concept of Pivoting to Building a Brand

· The Mindset Shift from Selling Products to Building a Brand

· The Strategy of Building a Brand Identity

· The Process of Building a Product Line for a Real Brand

· Understanding the Concept of a Brand

· Validating a New Product and Aligning it with Brand Values

· Understanding Unit Economics in Product Selection

· The Creation of a Legit Brand

· The Importance of Understanding Your Customer

Download "Quit Stalling Resources" by Ben Leonard -
About Ben Leonard:

Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Ben is the author of the best-selling and acclaimed book Quit Stalling And Build Your Brand - You Don't Need an MBA to Crush it in Ecommerce and brains behind the ecom course Product Empire.
Ben has been featured in various press including Forbes. Ben is a sought-after ecommerce consultant, and international speaker. Meanwhile Ben's brands are used by international athletes, A-list Hollywood film stars and featured in multiple national press publications.
Now Ben is doing it all over again with new brands, and helping others to do the same with his ecommerce consultancy (www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk). Ben is the antidote to gurus.

Connect with Maria Cecilia...

Website: https://www.benleonard.pro/

LinkedIn: https://www.linkedin.com/in/benjleonard/

Facebook: https://www.facebook.com/benleonardpro/

Youtube: https://www.youtube.com/channel/UCtBNXlAbHNoIEmUtnohVNzg

Twitter: https://twitter.com/benleonardpro

Connect with Gianmarco!

Website: https://www.thesellerprocess.com

Instagram: https://www.instagram.com/gianmeli/?hl=en

Facebook: https://www.facebook.com/thesellerprocess

LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

Facebook: https://www.facebook.com/gianmarco.mel
Tools & Useful Resources
FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator".
Billo - Top Quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP2

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In the ever-evolving world of e-commerce, simply selling products online is no longer enough. Building a legit brand that resonates with your target audience has become the key to long-term success. But how do you make this transition from selling stuff to establishing a brand?

Join us in this episode of The Seller Process Podcast with Ben Leonard, a successful entrepreneur who built a seven-figure business in three years, about transitioning from simply selling goods online to establishing a trustworthy brand.

Here's a breakdown of what to expect in this episode:

· Understanding the Concept of Pivoting to Building a Brand

· The Mindset Shift from Selling Products to Building a Brand

· The Strategy of Building a Brand Identity

· The Process of Building a Product Line for a Real Brand

· Understanding the Concept of a Brand

· Validating a New Product and Aligning it with Brand Values

· Understanding Unit Economics in Product Selection

· The Creation of a Legit Brand

· The Importance of Understanding Your Customer

Download "Quit Stalling Resources" by Ben Leonard -
About Ben Leonard:

Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail.
Ben is the author of the best-selling and acclaimed book Quit Stalling And Build Your Brand - You Don't Need an MBA to Crush it in Ecommerce and brains behind the ecom course Product Empire.
Ben has been featured in various press including Forbes. Ben is a sought-after ecommerce consultant, and international speaker. Meanwhile Ben's brands are used by international athletes, A-list Hollywood film stars and featured in multiple national press publications.
Now Ben is doing it all over again with new brands, and helping others to do the same with his ecommerce consultancy (www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk). Ben is the antidote to gurus.

Connect with Maria Cecilia...

Website: https://www.benleonard.pro/

LinkedIn: https://www.linkedin.com/in/benjleonard/

Facebook: https://www.facebook.com/benleonardpro/

Youtube: https://www.youtube.com/channel/UCtBNXlAbHNoIEmUtnohVNzg

Twitter: https://twitter.com/benleonardpro

Connect with Gianmarco!

Website: https://www.thesellerprocess.com

Instagram: https://www.instagram.com/gianmeli/?hl=en

Facebook: https://www.facebook.com/thesellerprocess

LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

Facebook: https://www.facebook.com/gianmarco.mel
Tools & Useful Resources
FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator".
Billo - Top Quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP2

Previous Episode

undefined - Expand your Brand to Latin American Marketplaces

Expand your Brand to Latin American Marketplaces

Are you an Amazon seller looking to expand your business beyond the usual markets? Have you considered tapping into the Latin American markets but need help figuring out where to start? We will explore the immense opportunities available for e-commerce sellers in Latin America and discuss why you should consider selling in this rapidly growing region.

Join us in this episode of The Seller Process Podcast with Maria Cecilia Meghirditchian, Head of Marketing at Nocnoc, who shares insights on how Amazon business owners can tap into the Latin American markets.

Here's a breakdown of what to expect in this episode:

  • Understanding the Latin American E-commerce Landscape
  • Why Amazon Sellers Should Consider Latin American Markets
  • Challenges of Cross-Border Selling
  • Understanding the Main Marketplaces in South America
  • Successful Product Categories in Latin American Markets
  • The Future of Cross-Border Selling
  • Challenges of Selling Cross-Border in Latin America
  • Understanding if a Product is a Good Fit for Latin American Marketplaces
  • Common Mistakes When Entering Latin American Marketplaces
  • How Knock Can Help You Expand into South American Markets

Take advantage of the complementary episode resource:
Download the “Unlocking New Markets” guide by NocNoc -

About Maria Cecilia Meghirditchian:

María is the Head of Marketing at Nocnoc. She creates content about Latin American marketplaces, market trends, and insights on cross-border e-commerce opportunities.

Connect with Maria Cecilia...

LinkedIn: https://www.linkedin.com/in/mariaceciliameghirditchian/?locale=en_US

Connect with Gianmarco!

Website: https://www.thesellerprocess.com

Instagram: https://www.instagram.com/gianmeli/?hl=en

Facebook: https://www.facebook.com/thesellerprocess

LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

Facebook: https://www.facebook.com/gianmarco.meli
Tools & Useful Resources
PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS
FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

Next Episode

undefined - In the Life of an 8-Figure Seller Shawn Hart

In the Life of an 8-Figure Seller Shawn Hart

Amazon has been a life-changer for many entrepreneurs worldwide. For some, achieving the coveted 8-figure sales status is as elusive as striking gold. However, for some entrepreneurs, it's the result of hard work, dedication, passion, and many smart decisions.

Join us in this episode of The Seller Process Podcast with Shawn Hart, the co-founder of Post Purchase Pro, who shares insights into their business model, the importance of creating relationships with customers, and the crucial ability to create unique product offers that resonate with specific audience segments.

Here's a breakdown of what to expect in this episode:

● The Art of Building a Successful Team

● The Strategy Behind Launching Multiple Brands

● The Importance of Diversifying Your Product

● The Role of Manufacturing and Sourcing in Scaling Your Business

● The Journey to Selling Multiple Brands

● The Importance of Knowing Your Numbers

● The Power of Persistence and Creating Offers

● The Role of Post-Purchase Marketing in Business Growth

● The Future for Sean Hart: Post Purchase Pro and Beyond

● The Importance of Diversifying Product Listings

● The Strategy of Testing Multiple Products

● The Pitfalls of Over-Investing in a Single Product

● The Benefits of Wide Versus Deep Product Testing

● The Importance of Quick Testing and Failing Fast

● The Power of Focusing on Winning Products

● The Role of Listing Optimization in Product Testing

● The Importance of Knowing Your Numbers and Profitability

● The Value of Creating Unique Offers for Different Audiences

● The Future Plans and Current Projects

● The Impact of Building Relationships with Amazon Customers


Download the “UD Purchase 1st Edition by Shawn Hart

About Shawn Hart:

Shawn Hart have created 53 of their brands on Amazon, launched more than 1,000 private label products, and grew to over $1M per month within 18 months of creating their first brand on Amazon. After exiting many of their brands, they now help Amazon sellers around the world generate a lot more revenue by re-engaging their Amazon customers with real email and text marketing through their company Post Purchase PRO.

Connect with Shawn Hart...

Website: https://www.postpurchasepro.com/

LinkedIn: https://www.linkedin.com/in/shawn-hart-ppp

Instagram: https://www.instagram.com/meetshawnhart/?hl=en

Facebook: https://www.facebook.com/meetshawnhart/

Connect with Gianmarco!

Website: https://www.thesellerprocess.com

Instagram: https://www.instagram.com/gianmeli/?hl=en

Facebook: https://www.facebook.com/thesellerprocess

LinkedIn: https://www.linkedin.com/in/gianmarco-meli/

YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg

Facebook: https://www.facebook.com/gianmarco.mel
Tools & Useful Resources
Helium10 - Must-Have for every Amazon Sellers -
Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 -

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