Q&A | How Do You Solve for a Siloed Marketing and Sales?

08/29/24 • 13 min

1 Listener

Are marketers just doing a bunch of arts & crafts? Are salespeople spoiled brats? I don't want to offend anyone, but I think most folks would chuckle at this: Sales and marketing leaders don't naturally get along.

So what's the solve for a siloed marketing and sales?

Let's talk through some key steps towards holding everyone accountable to meeting our revenue goals:

Team communication responsibilities
Identify how much pipeline and revenue comes from Marketing
Defining a Marketing Qualified Lead (MQL)
Sales has tof ollow up quickly with a high degree of personalization
Establish an Service Level Agreement (SLA)

Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch

So what's the solve for a siloed marketing and sales?

Let's talk through some key steps towards holding everyone accountable to meeting our revenue goals:

Team communication responsibilities
Identify how much pipeline and revenue comes from Marketing
Defining a Marketing Qualified Lead (MQL)
Sales has tof ollow up quickly with a high degree of personalization
Establish an Service Level Agreement (SLA)

Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch

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Q&A | What Is Mark Reading, Watching, and Listening To?

You wanted to know about me?! I'm flattered, humbled, and happy to share what's been inspiring me lately.

Everything from my favorite comedians to my thoughts on the Innovator's Dilemma.

I want to know what you're wondering about! Submit your question at [email protected], dropping a note on LinkedIn, or leaving a comment on Spotify.

Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch

Next Episode

Live at INBOUND 2024: How to Use Inbound Selling to Increase Revenue w/ Donald Kelly (Founder, The Sales Evangelist)

New season coming soon! Until then, enjoy this tactical conversation I had with Donald Kelly (Founder & Host, The Sales Evangelist).

We pack more knowledge inside 25 minutes than most sales leaders get in a month -- including performance diagnostics, addressing stakeholder interests, pricing models, and attuning sales rep mindsets.

We always love to hear from you so reach out to us at [email protected] or send me a note on LinkedIn.