Q&A | How Can Sales Culture Be Influenced From the Top Down?
08/15/24 • 13 min
1 Listener
Today's listener Q&A is all about scaling your culture. We want to move GTM and sales away from an uncontrollable art form to a data-driven, predictable process. And that starts at the top.
Our questions is -- "How can sales culture be influenced from the top down?"
Here's what you can expect:
- "Scalable Visibility" through inspecting every aspect of your GTM
- Effective coaching strategies for your sales team
- Hiring high-quality, best fit candidates through training and certification
- How to create a predictable process by identifying leading indicators
I want to know what you're wondering about! Submit your question at [email protected], dropping a note on LinkedIn, or leaving a comment on Spotify.
Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch
Today's listener Q&A is all about scaling your culture. We want to move GTM and sales away from an uncontrollable art form to a data-driven, predictable process. And that starts at the top.
Our questions is -- "How can sales culture be influenced from the top down?"
Here's what you can expect:
- "Scalable Visibility" through inspecting every aspect of your GTM
- Effective coaching strategies for your sales team
- Hiring high-quality, best fit candidates through training and certification
- How to create a predictable process by identifying leading indicators
I want to know what you're wondering about! Submit your question at [email protected], dropping a note on LinkedIn, or leaving a comment on Spotify.
Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch
Previous Episode
Q&A | How Do You Decide Whether CS or Sales Owns Revenue from Customers?
Today we have another mailbag question, and let me tell you: I love these.
Today's question is one that's come up a lot lately for the portfolio over at Stage 2 Capital -- "How do you decide whether CS or Sales owns revenue from customers?"
Here's what you can expect:
- Pros & cons in specializing roles between hunters and farmers
- A framework for decision making based on LTV captured in the first sale
- Designing the most motivating compensation plan
- The concept of Leading Indicator of Retention
- Why you need to collaborate with your CFO
So, keep the questions coming. You can drop it to me on LinkedIn. If you're on Spotify, there's a common section.
You can drop it there. You can email us at [email protected] and maybe your question will tackle next.
Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch
The Science of Scaling is a HubSpot Original Podcast // Learn more about HubSpot for Startups // Produced by Matthew Brown
Next Episode
Q&A | What Is Mark Reading, Watching, and Listening To?
You wanted to know about me?! I'm flattered, humbled, and happy to share what's been inspiring me lately.
Everything from my favorite comedians to my thoughts on the Innovator's Dilemma.
I want to know what you're wondering about! Submit your question at [email protected], dropping a note on LinkedIn, or leaving a comment on Spotify.
Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch
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