Live at INBOUND 2024: How to Use Inbound Selling to Increase Revenue w/ Donald Kelly (Founder, The Sales Evangelist)

12/17/24 • 26 min

1 Listener

New season coming soon! Until then, enjoy this tactical conversation I had with Donald Kelly (Founder & Host, The Sales Evangelist).

We pack more knowledge inside 25 minutes than most sales leaders get in a month -- including performance diagnostics, addressing stakeholder interests, pricing models, and attuning sales rep mindsets.

We always love to hear from you so reach out to us at [email protected] or send me a note on LinkedIn.

New season coming soon! Until then, enjoy this tactical conversation I had with Donald Kelly (Founder & Host, The Sales Evangelist).

We always love to hear from you so reach out to us at [email protected] or send me a note on LinkedIn.

Previous Episode

Q&A | How Do You Solve for a Siloed Marketing and Sales?

Are marketers just doing a bunch of arts & crafts? Are salespeople spoiled brats? I don't want to offend anyone, but I think most folks would chuckle at this: Sales and marketing leaders don't naturally get along.

So what's the solve for a siloed marketing and sales?

Let's talk through some key steps towards holding everyone accountable to meeting our revenue goals:

Team communication responsibilities
Identify how much pipeline and revenue comes from Marketing
Defining a Marketing Qualified Lead (MQL)
Sales has tof ollow up quickly with a high degree of personalization
Establish an Service Level Agreement (SLA)

Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch

Next Episode

How to Build Your MVP & Sales Playbook At The Same Time w/ Mike Gamson (Founding CRO, LinkedIn)

There's a connection few founders make — customer interview best practices & deciding what product to build are almost exactly the same as building your sales playbook.

Those best practices should influence your zero to one minimal viable product design.

And during that stage, not only are you figuring out your MVP, you're actually building your sales process.

There are so many companies where you look back at the foundational times, and they followed this process. Today we will unpack one of 'em with Mike Gamson from a little company you've all heard of, called LinkedIn.

Get our Database! Real Playbooks from Billion-Dollar Companies: https://clickhubspot.com/scienceofscaling

The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.