The 3 Critical Elements to Create a Successful Sales Blitz Campaign

10/07/24 • 21 min

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The Sales Management. Simplified. Podcast with Mike Weinberg

This episode was inspired by recent conversations between Mike and sales leaders at three different clients — all in very different industries, and all currently selling into some significant headwinds.

Building off this powerful mantra that his dad often preached: "In good times we need to get our fair share of the business, but when things are tough we need to get an unfair share..."

...Mike unpacks the old school concept of creating a focused, intense, orchestrated sales blitz (or campaign) and his theory that these types of short-duration campaigns are often so successful because they incorporate all three elements of his NEW SALES DRIVER framework from New Sales. Simplified.

Select Targets
Create & Deploy Weapons
Plan & Execute the Attack

If you or your team would benefit from creating additional intensity, focus, and accountability, while at the same time sharpening both your strategic target list and your sales weapons, then this episode is for you.

RESOURCES MENTIONED IN THIS EPISODE:

New Sales. Simplified.: The Essential Handbook for Prospecting & New Business Development

2024’s Final Supercharge Your Sales Leadership Event: https://mikeweinberg.com/atlanta2024/

_______________________________

This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike’s friends at pursuitsalessolutions.com/weinberg

Building off this powerful mantra that his dad often preached: "In good times we need to get our fair share of the business, but when things are tough we need to get an unfair share..."

Select Targets
Create & Deploy Weapons
Plan & Execute the Attack

RESOURCES MENTIONED IN THIS EPISODE:

New Sales. Simplified.: The Essential Handbook for Prospecting & New Business Development

2024’s Final Supercharge Your Sales Leadership Event: https://mikeweinberg.com/atlanta2024/

_______________________________

This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike’s friends at pursuitsalessolutions.com/weinberg

Previous Episode

Selling in a Post-Trust World

In this episode Mike hosts his long-time friend, Larry Levine (who he often refers to as the most authentic and generous person in the sales improvement industry), for a very different conversation about the current “State of Sales” and how we can respond to it.

Their discussion revolves around how salespeople (and leaders) must adapt to thrive while Selling in a Post-Trust World. And as Mike declares in the foreword to Larry’s new book (with that title), it is very rare when a literary work is so perfectly timed to address a situation that is both urgent and critically important.

We are indeed living (and attempting to sell) in a post-trust world. Everywhere you turn there is deep skepticism – and unfortunately, it’s deserved. Truly, this is the issue of the day. Artificial intelligence. Deep fakes. Spam. Bots. Add to that the horrendous, annoying, trust-busting approaches causing sellers to come across as the self-absorbed, transactional, uncaring and unprofessional salespeople Larry unapologetically labels as Empty Suits.

Listen in as Larry and Mike address topics you haven’t heard tackled on this show before. This is one of those episodes you’ll likely want to pass along to your sales team!

RESOURCES MENTIONED IN THE EPISODE:

https://sellinginaposttrustworld.com/

Text the word Trust to 21000

____________________________________

This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike’s friends at pursuitsalessolutions.com/weinberg

Next Episode

5 Powerful Ways The Best (Sellers) Get Better

1 Recommendations

This episode was inspired by a session Mike facilitated last week at a client’s award trip gathering where he challenged these “Pacesetters” by sharing...

5 Powerful Ways The Best Get Better.

Mike recorded this episode believing it would not only benefit sales leaders but their teams as well, particularly those sellers looking to take their game to the next level and become perennial top producers.

As you listen, be encouraged that there is no secret sauce or shortcut to staying on top or breaking through to even higher levels of performance. As Mike so powerfully points out, those who continue to improve and remain at the very top of the sales ranking don’t do that with tricks or hacks. They continue to dominate because they double down on the proven foundational fundamentals that always lead to success.

RESOURCES MENTIONED IN THIS EPISODE:

Who Is On Your Team Podcast Episode

New Sales. Simplified.: The Essential Handbook for Prospecting & New Business Development

Be on the lookout for our The Sales Management. Simplified. Video Coaching Series annual special. If you’re looking to provide access for multiple managers, contact us for special pricing and packages. Email us at [email protected]

_______________________________

This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike’s friends at pursuitsalessolutions.com/weinberg