TSE 1365: Crafting an Effective Outreach Message That Gets Responses

11/06/20 • 31 min

1 Listener

Getting to know Cody Butler

Cody Butler is a marketing coach and consultant for lead generation sales. He helps companies with the toughest aspects of their businesses. In this episode, Cody Butler shares his expertise on how to get responses by crafting effective outreach messages.

Crafting effective outreach message

One of the biggest mistakes people make is the lack of brevity. Everyone is so busy they’re sending messages that are dense and hard to navigate.
The messages Cody sends taps into clients’ biggest existing desires. You need to figure out what they want before sending an outreach message.
The goal is to get the person to engage so don’t ask too much in the first email. In this initial email you only need the prospect to raise their hand and say yes!
The second email provides the overwhelming your solution is what they need and you offer a very low key call to action.
In all your communication, what you are looking for is to mitigate potential objections to get the outcome that you want.
Go to Reddit, Quora, and other forums if you’re not entirely familiar to get more acquainted with people who fall in your niche.
In forums, you don't have to present the answer, you just need to ask the question. Ask questions pertaining to your brand and niche to really narrow down the interests of your target audience. You also need to understand the questions people are asking.
The people reading your outreach message shouldn’t be able to answer with, “So what?” It should be a message that requires a Yes or a No.
Keep it simple and benefit-driven. At maximum, an outreach message should be two sentences long. Don’t let it sound like you’re deciding for them. Let the market decide if the message is going to work.
Personalize your messages and instead of the subscribe/unsubscribe link, go for the stop receiving these emails or don’t email me again.

“Crafting an Effective Outreach Message That Gets Responses” episode resources

Connect with Cody Butler via LinkedIn and also check out Cody Butler’s book, The 90 day Marketing Plan. Visit his official website to learn more.

Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. Try Pipedrive today for FREE! As a TSE listener, PipeDrive is offering you an EXTEND trial beyond the typical 30 days + 25% off your first three months after trial. Try it today at → https://pipedrive.live/tse use your code: pipedrivetse. This course is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. "We value your opinion and always want to improve the quality of our show. Complete our 2 mins survey here: thesalesevangelist.com/survey

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago ...

Getting to know Cody Butler

Crafting effective outreach message

One of the biggest mistakes people make is the lack of brevity. Everyone is so busy they’re sending messages that are dense and hard to navigate.
The messages Cody sends taps into clients’ biggest existing desires. You need to figure out what they want before sending an outreach message.
The goal is to get the person to engage so don’t ask too much in the first email. In this initial email you only need the prospect to raise their hand and say yes!
The second email provides the overwhelming your solution is what they need and you offer a very low key call to action.
In all your communication, what you are looking for is to mitigate potential objections to get the outcome that you want.
Go to Reddit, Quora, and other forums if you’re not entirely familiar to get more acquainted with people who fall in your niche.
In forums, you don't have to present the answer, you just need to ask the question. Ask questions pertaining to your brand and niche to really narrow down the interests of your target audience. You also need to understand the questions people are asking.
The people reading your outreach message shouldn’t be able to answer with, “So what?” It should be a message that requires a Yes or a No.
Keep it simple and benefit-driven. At maximum, an outreach message should be two sentences long. Don’t let it sound like you’re deciding for them. Let the market decide if the message is going to work.
Personalize your messages and instead of the subscribe/unsubscribe link, go for the stop receiving these emails or don’t email me again.

“Crafting an Effective Outreach Message That Gets Responses” episode resources

Connect with Cody Butler via LinkedIn and also check out Cody Butler’s book, The 90 day Marketing Plan. Visit his official website to learn more.

You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago ...

Previous Episode

TSE 1364: Sales Mindset Training is a Joke!

Donald didn’t believe in sales mindset training and it affected the sales process. Eventually, that belief changed. In this episode, Donald talks about how and why it changed.

Sales Mindset Training

Teaching somebody how to prospect means you’re also teaching them how to land more deals.
Donald went through a program called Thought Pattern for High Performance on CTV. It helped him understand that there’s more to a sales mindset than just the idea of a pep rally or giving somebody a quote.
Sales mindset is more about behavioral changes. It’s about making positive changes and looking at things you can control.
The pandemic has affected the mindset of many people and some of the changes haven’t been for the better. There is a need to regulate our thinking and look at our behaviors.
Underperforming salespeople would say that they don’t have time for prospecting because they’ve been busy doing other things. Top performing salespeople, on the other hand, are prospecting consistently.
Underperforming sales reps have excuses while top performing sales reps have successes.
Thoughts and desire lead to our beliefs and our belief leads to action.
Top performing sales reps have the belief or the desire to succeed. This belief system leads them to action and as a result, they find people to help.
Don’t stop learning and keep validating your beliefs. Teach yourself to make it a habit to have good beliefs that lead to great actions.
An individual must change his/her belief to change the pattern of what he/she is doing.
Sales leaders need to be aware of what their sales reps believe before they can help them improve their skills in prospecting.
Use tools like Pipedrive and Wingman. These tools, however, won’t help you if you don’t change your mindset first.

“Sales Mindset Training is a Joke ” episode resources

You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

Next Episode

TSE 1366: How Hook Points Draw People Into Stories

How do you grab your prospects’ attention? Sales reps all have their unique strategies and in this episode, Brandan Kane talks about his methods on capturing peoples’ attention.

Getting to know Brendan Kane

Brendan Kane is a growth strategist who helps brands, corporations, celebrities, B2B, and B2Cs stand out in saturated markets. He started out in the entertainment industry managing the digital divisions for two movie studios and realized he was an entrepreneur. That’s when he started building technology platforms and licensing them back to big media companies.

Grab your prospects’ attention

It’s important to understand that there are over 60 billion messages sent out on digital platforms each day. It’s a noisy and saturated world. This means you’re no longer just competing against your direct competition, you’re now competing against every piece of content.
Crafting a message is a skill. You must use hook points to grab your prospect's attention. The first 3-5 seconds are your only windows to create that pattern interruption.
Hook point is designed to win the first part of the conversation. There are three pillars to design hooks: Getting somebody to stop, formulating a story to maintain their attention, and doing it authentically.
One of the biggest mistakes that people are making is saying the same things repeatedly. Create a pattern interruption and be creative.
Brendan Kane uses subversive expectations. It’s a great way of flipping things on its head. It’s different from a clickbait.
When the interruption has been made, the next step is to maintain interest by telling a story that correlates to the interruption. This story is actually a message about how you can provide value while offering solutions for their pain points.
Most people make the mistake of creating a story based on how they perceive the world when it should be from the prospect’s point of view.
These days, it’s less about the content and more about the context. Most people have solid content but they don’t contextually package it in a way people listen and latch onto it.

“How Grab Your Prospect's Attention In 3-5 Seconds Using Hook Points” episode resources

Check out Brandan Kane’s LinkedIn profile or watch his free masterclass on creating hook points.

You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:<...