“I didn’t have a lot of clients, so I set aside two weeks and created a six-week course... That was my first launch. I had like 4 people...and then I had 8... then it was 20.”
— Danielle Binns
Danielle Binns has achieved the entrepreneur’s dream — a business that lands her sales while she sleeps.
As a nutritionist and picky eating expert, she helps families push through mealtime frustrations.
It’s a niche she fell into accidentally, after attempting to launch a business supporting new mothers in a more general way.
When a brief story about her daughter’s pickiness resonated with her audience, Danielle niched down into picky eating consulting, which was exactly the right move for her business.
Her first lead magnet? A list of high-calorie foods for underweight kids.
Her unusual approach of focusing on “how to eat” in addition to “what to eat” helped establish her as a leader in her field and attracted an audience eager for her expertise, which she supplies via a set of low-ticket digital products.
“I do wake up in the morning and I see sales in my inbox, every single day,” Danielle explains. “Using Facebook ads is the way that happens for me. And it ebbs and flows — sometimes my ROI is really strong, and sometimes it’s not so strong. But ultimately I’m always building my list.”
In this episode of the Road to Seven podcast, you’ll discover:
- How Danielle’s business model evolved from one-on-one consulting to fully online
- The marketing & advertising secrets she used to build a massive global audience
- How to optimize your lead generator & sales funnel processes
About Danielle Binns
Danielle Binns is a wellness consultant, nutritionist, and expert on picky eating. She’s transformed the lives of families around the world through private coaching, online programs, and her game-changing Curious Cookie placemat.
Highlights:
- 03:50 Meet Danielle Binns
- 06:14 Picky eating
- 09:30 Business model
- 10:33 Passive revenue
- 12:12 Ads, offers & funnels
- 20:22 Top lessons
- 24:45 What’s next
Links:
Danielle Binns
- https://daniellebinns.com
- https://curiouscookiekids.com
- Instagram: @daniellebinsnutrition
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https://www.theroadtoseven.com/
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03/23/21 • 29 min
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