How do you solve a problem like... DevaCurl

09/28/20 • 20 min

For those unfamiliar with DevaCurl, DevaCurl is the Mack Daddy of the modern curly hair movement. It was and is, arguably, the first mainstream brand to successfully target the curly hair market with products that allowed both men and women to embrace, indeed, celebrate their natural waves, curls and coils.
And then something happened. Loyal customers began to complain that DevaCurl was no longer helping their hair. Worse, they alleged, DevaCurl had damaged their hair. Dandruff. Itching. Hairloss. Even allegations of chemical burns.
Almost overnight, DevaCurl has gone from being the darling of the natural hair care world to, for many, the enemy. And at least 10 class action lawsuits have been filed against the brand by allegedly impacted consumers.
On this week’s episode, I explore the DevaCurl Scandal, and I delve into what I think of DevaCurl’s response, from a crisis management perspective.
The Risktory Podcast is created, written, produced and hosted by Jacinthe A Galpin.
Soundtrack (sourced from www.freemusicarchive.org)
Alan Spiljak – Clouds
Alan Spiljak – Forgotten
Alan Spiljak – Light blue
Alan Spiljak – Empty days
Alan Spiljak – Stars above
Alan Spiljak – Not the end
Alan Spiljak – Sun
Alan Spiljak – Flying away
Alan Spiljak – Time
Alan Spiljak – Fantasy in my mind
Bibliography
https://www.facebook.com/stephaniemlmero/posts/507458733501979
https://www.youtube.com/watch?v=nuo8UCcyDhg&t=207s
https://www.youtube.com/channel/UCLmvUvQYsrlDXzJ2KI6nZ1g
https://www.nytimes.com/2020/04/01/style/deva-curl-hair-loss.html
https://en.wikipedia.org/wiki/DevaCurl
https://en.wikipedia.org/wiki/Curly_Girl_Method

Previous Episode

Masters of the Risk Universe... Maria Theresa

A very often requested Master of the Risk Universe figure is Queen Elizabeth II of England. She is one of the most famous women in the world. She has ruled the United Kingdom for an astonishing 68 years. And, for many, she is the symbol of serene resilience.
But, I’m gonna be honest, QE2 isn’t someone I would consider good at risk. She isn’t or wasn’t a reformer. At least, not like Queen Victoria or even her predecessor in name, Queen Elizabeth I. Her approach to risk is one of waiting for the risk to manifest, and then either responding by not responding, or responding by cleaning up the mess. Which is a strategy, I guess, but not one I consider to be particularly masterful.
But the requests did start to make me think about female rulers and monarchs who were masters of risk. And when it comes to those, I can’t go past the legendary, Holy Roman Empress, Maria Theresa of Austria. Now often better known for being the mother of the doomed Maria-Antoinette of France, Maria-Theresa was a risk maestro. In a world where women were often secondary players, Maria-Theresa defined what it meant to be a female ruler. And she defined what it meant to understand, and respond to, the unknown.
The Risktory Podcast is created, written, produced and hosted by Jacinthe A Galpin.
Soundtrack (sourced from www.freemusicarchive.org)
Alan Spiljak – Clouds
Alan Spiljak – Forgotten
Alan Spiljak – Light blue
Alan Spiljak – Empty days
Alan Spiljak – Stars above
Alan Spiljak – Not the end
Alan Spiljak – Sun
Alan Spiljak – Flying away
Alan Spiljak – Time
Alan Spiljak – Fantasy in my mind
Bibliography
https://en.wikipedia.org/wiki/Maria_Theresa#Reforms
https://www.timetoast.com/timelines/maria-theresa1717-1780
https://www.biography.com/activist/maria-theresa
https://www.dw.com/en/what-made-austrias-maria-theresa-a-one-of-a-kind-ruler/a-37935974

Next Episode

How they did it... Puzzlebreak

Puzzle Break is the mac daddy of the escape room concept in the US, and Nate Martin, the founder of Puzzle Break, is a man who finished college with a 2.59 GPA, a degree which – by the way – took him 9 years to complete, and a man who was rejected by all but one MBA program.
The Puzzle Break story is a story of capitalizing on opportunity, taking a leap into the unknown and – within a month – turning a profit. It’s also a story that proves that there is never just one path or route for success. If at first you don’t succeed, forge your own road and have at it.
The Risktory Podcast is created, written, produced and hosted by Jacinthe A Galpin.
Soundtrack (sourced from www.freemusicarchive.org)
Alan Spiljak – Clouds
Alan Spiljak – Forgotten
Alan Spiljak – Light blue
Alan Spiljak – Empty days
Alan Spiljak – Stars above
Alan Spiljak – Not the end
Alan Spiljak – Sun
Alan Spiljak – Flying away
Alan Spiljak – Time
Alan Spiljak – Fantasy in my mind
Bibliography
https://www.geekwire.com/2018/nate-martin/
https://www.lendgenius.com/blog/10-entrepreneurs-inspiring-stories-of-startup-success/
https://www.marketwatch.com/story/the-weird-new-world-of-escape-room-businesses-2015-07-20
https://en.wikipedia.org/wiki/Escape_room
https://medium.com/authority-magazine/5-things-you-need-to-know-to-successfully-manage-a-team-with-nate-martin-the-ceo-of-puzzle-break-228ae9ff7ff