Brand Essence: The DNA of your Brand

02/21/18 • 16 min

The shared soul of your brand, the spark of which is present in every experience a customer has with your product or service. The DNA of your brand. A customer must say "I get it," "I want it," and "I can't find it anywhere els."

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Brand Harmony

Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."

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Blue Ocean Strategy

This is the store of Cirque du Soleil. An international best seller, "Blue Ocean Strategy" by W. Chan Kim & Renee Mauborgne, teaches us how to create Uncontested market space and make the competition irrelevant. The slides used in this presentation are curtesy from Harvard Business Review. How do you create and capture new demand in the Real Estate Business? Blue Oceans focus on Value & Cost. Red Oceans focus on Value or Cost.