The Rest Is...The UK General Election 2024, & The Importance of Visual PR

This week, Jacki and Lyle discuss the subject everyone in the UK, and beyond, is talking about at the moment. No, not the European Championships in Germany (although that's certainly got Lyle excited!) It is, in fact, the general election taking place in the United Kingdom on July 4th. Current UK Prime Minister, Rishi Sunak, announced the election in bizarre fashion in May, seemingly not anticipating the inclement weather and persevering with his announcement outside Number 10 Downing Street without any protection from an intense rainstorm. This is where Jacki and Lyle begin this episode which also touches on the importance of visuals when it comes to pursuing a successful election campaign. Jacki discusses how the image of Sunak walking back into 10 Downing Street soaked through has become the image of the Conservative Party's campaign so far, with Lyle emphasising that things haven't got much better when it comes to the visuals of the Tory campaign. The Labour Party, meanwhile, have elected for a very simple message which is coming across a lot clearer thus far in the form of their campaign slogan 'Change'. Jacki and Lyle analyse Ed Davey's approach to the Lib Dem campaign, which has centred on some very strong visual representations of certain policies within their manifesto, before the conversation inevitably turns to Nigel Farage and his snap announcement as leader of the breakaway Reform UK party, a right-wing offshoot of the Conservative Party. Farage recently had a milkshake thrown over him whilst leaving a pub in Clacton where he is running as an MP, with many theorising the party may well have set the whole thing up! Jacki discusses similarities between the way Farage delivers his message and the strategies employed by someone Farage himself admires a great deal - Donald Trump! With just a few weeks to go until the election itself, this episode covers all of this and more!

Artwork by Dimoso

Music by Lyle Fulton

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