The Rest Is PR
Jacki Vause & Lyle Fulton
Join PR guru and CEO of Dimoso, Jacki Vause, and actor, musician and content writer, Lyle Fulton, for an in-depth look at what is still one of the fastest, most varied industries in the professional world - PR.
Jacki and Lyle will be joined throughout the series by guests from a variety of industries, all of whom will present their own unique opinions on the world of PR and media relations. With a different area of the public relations landscape up for discussion each week, no stone will be left unturned!
What Jacki and Lyle discuss...can be chosen by you! Get in touch via [email protected], or head to www.therestispr.com for more info!
Views and opinions shared on this podcast are those of Jacki Vause and Lyle Fulton and do not reflect the views, opinions, or work undertaken by Dimoso PR.
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Top 10 The Rest Is PR Episodes
Goodpods has curated a list of the 10 best The Rest Is PR episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Rest Is PR for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Rest Is PR episode by adding your comments to the episode page.
The Rest Is...The Communication Strategy Behind President Donald Trump's Election Success
The Rest Is PR
11/15/24 • 50 min
This week, there really is only one place to start. Jacki and Lyle are discussing the election (or, indeed, re-election) of Donald Trump, who earlier this month became the 47th President of the United States. Trump had, of course, also been elected the 45th President of the United States before losing the next election to Joe Biden, a man who he in essence defeated along the way to his latest election victory. But it was Kamala Harris, who assumed the Democratic candidacy after a desperate performance from Biden in a televised debate, that Trump ultimately defeated in the election on the 5th November this year. And it is Trump who will be inaugurated in January next year, becoming President for the second time, in a comeback many have described as similar to the likes of Tiger Woods, who won The Masters out of nowhere in 2019. Jacki and Lyle discuss the differences between the communications strategies of Trump and Harris. Harris is said to have conducted an almost perfect campaign, and was praised for doing so, but both Jacki and Lyle agree that it was missing something when it came to competing with the timing and single-issue messaging of Trump's at times chaotic strategy. Issues that appeared to be dominating the nation's discussion in the run-up to the election were the economy, abortion rights and immigration, but Harris and her team at times ran a multi-issue strategy that ultimately failed to resonate with voters. Trump, meanwhile, maintained a steadfast commitment to these single issues and, as Jacki points out, was also able to turn apparent criticism from all sides into campaign-worthy moments that captured the attention of the electorate. Lyle outlines from the outset that he is very much NOT a Trump supporter, with Jacki agreeing, but both also agree that his garbage truck stunt as a response to Biden's assertion that 'the only garbage I see floating out there is his supporters' was strategically very astute, before Jacki also outlines the imagery that circulated after the assassination attempt on Trump's life earlier this year. Lyle takes us through some political trends that this most recent US election appears to have followed, such as Tony Blair's 'New Labour' win in 1997, Boris Johnson's 'Get Brexit Done' in 2019, and Ed Davey's success as Lib Dem leader throughout the most recent UK election. The Tony Hinchcliffe Puerto Rico incident is also mentioned, and Jacki raves about the podcast 'The Coming Storm' which had some fantastic coverage in the build up to the election itself. There is, as ever, time for a sporting analogy from Lyle, with this one being a pertinent one - Harris may have conducted a fine campaign, but that won't be being talked about in 6 months time. What will be, however, is that Donald J. Trump will be the next President of the United States, with Lyle asserting that history remembers those who win far longer than those who lose.
You can listen to The Coming Storm here: https://www.bbc.co.uk/sounds/brand/m001324r
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
09/13/24 • 43 min
This week, Jacki and Lyle betray the trust of last week's guest, Alis Wyn Davies Fulton, by discussing another of her favourite subjects - Taylor Swift! That's right, this week our hosts delve into the power of TayTay, who has been making the news this week for her endorsement of Kamala Harris in the ongoing Presidential race in the United States. Swift had previously made news when it came to the election for other reasons, notably when she refused to reveal who she would be voting for an instead insisted everyone should make the choice that is right for them. She also spoke out on the dangers of generative-AI after a fake photo of her seemingly endorsing former President and Republican candidate Donald Trump was used by his campaign on his website. Jacki analyses how Swift's authenticity and the sincerity with which she goes about her day to day life make her an incredibly powerful global megastar, capable of swaying whole swathes of the general public on particular issues. Lyle and Jacki both agree that there is little to go after Swift for, especially when you consider the toxicity she has been met with throughout her career, before Lyle and Jacki both discuss another story which has centred on Swift and her current partner, Kansas City Chiefs player Travis Kelce, where and apparent 'fake contract' outlining a set date for their split was circulated around the media. Lyle finishes the episode by, as ever, extending an invitation to everyone mentioned in the pod, so watch out for Miss Americana appearing on an episode near you. Who knows? We may even make her new album!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
09/20/24 • 40 min
This week, Jacki and Lyle discuss a topic that has resonance throughout not just the PR industry but every industry worldwide. Namely - the power of saying no. This, on the surface, might seem a little reductive, but to be more specific this week our hosts analyse the importance of choosing the right opportunities out of the number of offers you may receive from the media. In an incredibly interesting episode, Lyle asks Jacki to discuss what her own thought process is when saying yes to certain speaking opportunities, with Jacki herself not realising she does take into consideration whether her saying yes would be the best course of action for the client as well as herself! Jacki discusses the importance of making the right decisions at all levels of the business world, and indicates that lower-level businesses such as brand new startups could take a leaf out of the books of larger businesses when ensuring they make a decision that stands to engage best with their key stakeholders, rather than electing to jump on the proverbial bandwagon of larger scaler opportunities such an interview with the BBC, Channel 4 or the like, or expanding into a territory that doesn't fit with their mission, vision and values. That holy triumvirate occurs a number of times throughout an episode that also mentions the likes of Taylor Swift and her uncanny savviness when it comes to selecting opportunities, as well as considerations made around the situations of Amanda Abbington, Huw Edwards, Philip Schofield and more. Jacki urges patience after what she calls a number of 'gaffes' throughout the episode, and Lyle is consistently plagued by a pesky fly - it's not to be missed!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
07/26/24 • 38 min
This week, Jacki and Lyle discuss a scandal that has had the UK talking this week, and one that has dominated the build-up to one of the nation's most-watched TV shows - the Strictly Come Dancing scandal. Jacki and Lyle analyse what has allegedly taken place in the rehearsal rooms of one of the UK's most beloved entertainment shows, with allegations levelled at Graziano Di Prima and Giovanni Pernice by reality TV star Zara McDermott and actress Amanda Abbington respectively. Di Prima is alleged to have kicked, hit, and spat at McDermott during training sessions for the show, which have been revealed to last up to 10 hours on certain days as pro dancers and their celebrity partners vie for the coveted Strictly trophy. Abbington, meanwhile, has publicly accused Pernice of 'sexual bullying', most recently in an interview with Krishnan Guru-Murthy on Channel 4 News. The allegations are now being investigated by the BBC, and Director General Tim Davie revealed recently that the broadcaster had taken steps to ensure situations like this would not happen again, including having Strictly producers present at every training session to observe and ensure the safety of the contestants. Jacki and Lyle discuss how exactly it came to this, as well as the importance of risk assessing projects like this ahead of time. Jacki praises the response of the BBC, and Lyle agrees whilst also insisting that the better situation would have been for the BBC to have acknowledged these concerns sooner and adopted a more proactive risk assessment strategy as opposed to a reactive one. Jacki offers her own opinion on the merit, or lack of, in Abbington's interview with Channel 4, before she puts Lyle on the spot in asking whether he would take up the Strictly invite if offered! Previous Strictly scandals, of an ironically very different kind, are discussed, before Lyle's relative dancing talents are brought to the fore!
Artwork & music by Lyle Fulton
Get in touch via [email protected] or [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
02/23/24 • 43 min
This week, Jacki and Lyle discuss the situation surrounding allegations made against Red Bull Racing team principal, Christian Horner, and how the team themselves are dealing with the ongoing scandal. Jacki begins by praising Red Bull's crisis communications strategy, in particular their continued transparency and the authenticity they have demonstrated both with their own comms and the visibility they are continuing to give Horner on the eve of the new Formula 1 season. Lyle discusses the recent PR Week article which quotes the likes of Lorna O'Neill, former head of comms at Thomas Cook, and industry veteran Mark Borkowski, both of whom state that Red Bull will need to tread carefully given how synonymous Horner is with the Red Bull F1 brand. There is time for the two to outline their preference between Horner and Mercedes principal Toto Wolff, and Lyle includes his customary football analogy, comparing the two F1 supremos to the likes of Sir Alex Ferguson and Arsène Wenger in their heyday.
For the PR Week article on this situation, head to: https://www.prweek.com/article/1862223/horner-playing-hardball-%E2%80%93-whats-gone-wrong-red-bulls-crisis-plan
Artwork by Dimoso
Music by Lyle Fulton
Get in touch via [email protected] or [email protected]
More information at www.dimoso.com and www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
The Rest Is...Diversity, Representation & Career Progression (With Sophia Aubrey Drake)
The Rest Is PR
05/26/23 • 47 min
This week, Jacki and Lyle are joined by the absolutely incredible, inspirational Sophia Aubrey Drake. Sophia is a transgender woman currently living in Japan, where she is studying Japanese alongside her work in the games industry. Sophia has had a remarkable career. She initially worked for GAME and EA, and has been a languages teacher, a video games specialist at the National Video Game Museum, and a PR & Partnerships Manager in the past. She is now a freelance video game writer and indie game publishing scout, as well as being Developer Relations Manager & Evangelist at Steel Media, host of the Big Indie Pitch, public speaker, event manager, and everything in between at her very own Sophia Aubrey Drake Consultancy. Her incredible professional life is matched by her inspirational personal journey.
In one of the most open and informative conversations on the podcast so far, Sophia discusses how she got into the games industry, and how her love of Pokémon, Smackdown, and Knights of the Old Republic among others inspired her to pursue a career in the games industry having originally studied psychology! Sophia opens up on her transition journey, including how she came out on stage while hosting the Big Indie Pitch, the challenges she has faced within the industry, and any advice she has for anyone going through a similar experience. Jacki discusses her own recent experience of certain prejudices, and Lyle is in awe throughout as Sophia opens up on her remarkable story. Finally, Sophia discusses how despite the fact that created media is becoming a lot more representative, public representation of the transgender community, and the LGBTQ+ community as a whole, is going backwards. She discusses how it is important that people understand that she, like many other trans people, just wants to be treated like a normal person, and how she would love it if trans people were turned into NPCs in games!
Sophia refers to an article in The Guardian that tells the story of her transition journey, which can be found here: https://www.theguardian.com/society/2020/nov/10/female-feminisation-surgery-trans-woman-story-of-a-face
For more information on the Big Indie Pitch, head to: https://www.bigindiepitch.com/
Artwork by Daff Kjellström
Music by Lyle Fulton
Get in touch via [email protected] or [email protected]
More information at www.dimoso.com and www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
03/17/23 • 51 min
This week, Jacki and Lyle are joined by Ksenia Yurkina, Head of Marketing at Apptica. Apptica, based in Nicosia in Cyrpus, is a Mobile Ad Intelligence and Market Analytics Tool that provides accurate data on over 10 million apps worldwide. In a wide-ranging episode, Ksenia discusses her career so far and what made her shift from working for a luxury hotel company to the world of ads, apps and tech in her role with Apptica. Jacki and Ksenia talk through what good looks like when it comes to results in the marketing industry, and Lyle asks what challenges Apptica looks set to face as the products they work with become more complex due to advancements in technology. Finally, Ksenia explains current trends within ads in apps, including the advent of fake ads by some app developers, and the team are joined again by a special guest...the one and only Ludo!
For more info on Apptica and the brilliant work they are doing, head to: https://apptica.com/
Ksenia also mentions an absolutely brilliant article by Neil Long, founder of mobilegamer.biz, on what is going on with fake mobile game ads in TikTok, which can be found here: https://www.eurogamer.net/whats-going-on-with-the-fake-mobile-game-ads-on-tiktok
Artwork by Daff Kjellström
Music by Lyle Fulton
Get in touch via [email protected] or [email protected]
More information at www.dimoso.com and www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
10/25/24 • 51 min
This week, Jacki and Lyle react to Giovanni Pernice's first television interview since the release of the results of the BBC's internal investigation into allegations made by Amanda Abbington about her experience working with him on Strictly Come Dancing. Interviewed by Christine Lampard on Lorraine, Pernice gets his version of events across, explaining how he had only intended to push Abbington as hard as he did as he felt she stood a good chance of winning the competition, whilst acknowledging his tough training style and expressing his relief that, in his opinion, the most serious 11 of the 17 allegations were cleared by the BBC. Jacki and Lyle agree that Pernice performed solidly in the interview, although Lyle outlines his view that he wasn't 'sparkling' throughout whilst Jacki discusses how he was 'blindsided' by questions late in the interview that mentioned a statement from Abbington's solicitor and previous comments made by Laura Whitmore, who had previously also danced with Pernice on the show. Jacki asks Lyle what he would advise Pernice to do next, with both Jacki and Lyle agreeing that he and his team should take their time before deciding next steps after what was at times a chastening interview, with Lyle using the example of GB News as perhaps being an outlet his team should look to steer clear of! Christine Lampard's (formerly Bleakley) interview style also comes under scrutiny, with Jacki and Lyle agreeing that her body language was at times very closed off, and Jacki offering the opinion that there may have been a slight bias on display due to Lampard's friendships with Abbington, Whitmore and Ranvir Singh, who had also appeared on Strictly and partnered with Pernice in a previous series. The Irish ITV host's surname allows Lyle to, as ever, bring football into the conversation!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
06/14/24 • 29 min
This week, Jacki and Lyle discuss the subject everyone in the UK, and beyond, is talking about at the moment. No, not the European Championships in Germany (although that's certainly got Lyle excited!) It is, in fact, the general election taking place in the United Kingdom on July 4th. Current UK Prime Minister, Rishi Sunak, announced the election in bizarre fashion in May, seemingly not anticipating the inclement weather and persevering with his announcement outside Number 10 Downing Street without any protection from an intense rainstorm. This is where Jacki and Lyle begin this episode which also touches on the importance of visuals when it comes to pursuing a successful election campaign. Jacki discusses how the image of Sunak walking back into 10 Downing Street soaked through has become the image of the Conservative Party's campaign so far, with Lyle emphasising that things haven't got much better when it comes to the visuals of the Tory campaign. The Labour Party, meanwhile, have elected for a very simple message which is coming across a lot clearer thus far in the form of their campaign slogan 'Change'. Jacki and Lyle analyse Ed Davey's approach to the Lib Dem campaign, which has centred on some very strong visual representations of certain policies within their manifesto, before the conversation inevitably turns to Nigel Farage and his snap announcement as leader of the breakaway Reform UK party, a right-wing offshoot of the Conservative Party. Farage recently had a milkshake thrown over him whilst leaving a pub in Clacton where he is running as an MP, with many theorising the party may well have set the whole thing up! Jacki discusses similarities between the way Farage delivers his message and the strategies employed by someone Farage himself admires a great deal - Donald Trump! With just a few weeks to go until the election itself, this episode covers all of this and more!
Artwork by Dimoso
Music by Lyle Fulton
Get in touch via [email protected] or [email protected]
More information at www.dimoso.com and www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
10/18/24 • 49 min
This week, Jacki and Lyle discuss the recent developments in the situations involving both Amanda Abbington and Phillip Schofield, with a particular focus on the decisions they and their comms teams have made, and whether they have helped or hindered their respective reputations. Amanda Abbington recently received and apology from the BBC regarding the complaints she made about her Strictly Come Dancing professional dance partner Giovanni Pernice. However, whilst some of her claims were upheld, many of the allegations were thrown out by an independent investigation conducted by the BBC, leaving both sides feeling both vindicated and frustrated in equal measure. Abbington has since conducted more interviews explaining her situation and the experience she had on the hugely popular BBC programme, with Pernice using an entirely different tactic by remaining silent for much of the investigative process. Jacki discusses her belief that it is in fact Pernice who has conducted the better comms strategy by remaining largely out of the picture while the investigation was ongoing. She goes on to say Abbington has not come across well at all in any of her interview appearances, most notably in her interview with Krishnan Guru-Murthy in the immediate aftermath of these allegations coming to light. Lyle agrees with Jacki for the most part, with the pair analysing whether this was in fact the fault of the PR team around Abbington who should have advised her better when it came to these appearances. Conversation then turns to Schofield, with Jacki having had the chance to consume the second and third episodes of his Cast Away programme and Channel 5. The 'mic drop' at the end of the final episode did not impress Jacki and Lyle at all, with Lyle even going as far as to claim very few people will have paid too much attention to a gesture Schofield likely hoped would spark debate! Jacki again laments the decision-making of those around Schofield who, she believes, should have known better than to choose this particular programme for his return to our TV screens. There's time for many a 'first-person' statement from the pair in what is a particularly fiery episode!
Artwork & music by Lyle Fulton
Get in touch via [email protected]
More information at www.therestispr.com
Follow us on Twitter - @TheRestIsPR
Hosted on Acast. See acast.com/privacy for more information.
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FAQ
How many episodes does The Rest Is PR have?
The Rest Is PR currently has 125 episodes available.
What topics does The Rest Is PR cover?
The podcast is about Branding, Marketing, Media, Entrepreneurship, Public Relations, Podcasts, Informative, Information, Jobs, Business and Careers.
What is the most popular episode on The Rest Is PR?
The episode title 'The Rest Is...The Donald Trump Trial, & Is Any New Really Good News?' is the most popular.
What is the average episode length on The Rest Is PR?
The average episode length on The Rest Is PR is 44 minutes.
How often are episodes of The Rest Is PR released?
Episodes of The Rest Is PR are typically released every 6 days, 23 hours.
When was the first episode of The Rest Is PR?
The first episode of The Rest Is PR was released on Aug 19, 2022.
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