The Rest Is...The Power Of No, & The Importance Of Choosing The Best Opportunities

This week, Jacki and Lyle discuss a topic that has resonance throughout not just the PR industry but every industry worldwide. Namely - the power of saying no. This, on the surface, might seem a little reductive, but to be more specific this week our hosts analyse the importance of choosing the right opportunities out of the number of offers you may receive from the media. In an incredibly interesting episode, Lyle asks Jacki to discuss what her own thought process is when saying yes to certain speaking opportunities, with Jacki herself not realising she does take into consideration whether her saying yes would be the best course of action for the client as well as herself! Jacki discusses the importance of making the right decisions at all levels of the business world, and indicates that lower-level businesses such as brand new startups could take a leaf out of the books of larger businesses when ensuring they make a decision that stands to engage best with their key stakeholders, rather than electing to jump on the proverbial bandwagon of larger scaler opportunities such an interview with the BBC, Channel 4 or the like, or expanding into a territory that doesn't fit with their mission, vision and values. That holy triumvirate occurs a number of times throughout an episode that also mentions the likes of Taylor Swift and her uncanny savviness when it comes to selecting opportunities, as well as considerations made around the situations of Amanda Abbington, Huw Edwards, Philip Schofield and more. Jacki urges patience after what she calls a number of 'gaffes' throughout the episode, and Lyle is consistently plagued by a pesky fly - it's not to be missed!

Artwork & music by Lyle Fulton

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