S118. Running a social venture & managing poor mental health as a business founder with Tony O'Neil, founder Animalia Apparel
12/07/22 • 44 min
Animalia is a fightwear brand with a social heartbeart, founder Tony has been running the business from his hub in Glasgow for the past 6 years.
The business started off the back of Tonys career as a sports development youth worker where he recognized that there was a need for more support for the youth community in his local area.
Tony developed a range of fightwear, partnering with world class fighters which he sells through Animalia and reinvests profits in to activities for the community such as hillwalks, boardgame nights, socials and he even gets the community involved in designing product for the brand.
I met Tony during the pandemic when 4 years in to running the business he wanted to go back and apply some stronger foundations to the brand, we worked together to get the apparel side of the business in a position to grow.
Tony fell in to running this business and it hasn’t always been smooth sailing, especially when his mental health took a few dips along the way.
In this episode I chat to Tony about his mental health challenges and the importance of putting yourself first even when you’re a founder.
You can check out Animalia Apparel here: https://animaliaapparel.co.uk/shop and on instagram @animalia_apparel
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...
Animalia is a fightwear brand with a social heartbeart, founder Tony has been running the business from his hub in Glasgow for the past 6 years.
The business started off the back of Tonys career as a sports development youth worker where he recognized that there was a need for more support for the youth community in his local area.
Tony developed a range of fightwear, partnering with world class fighters which he sells through Animalia and reinvests profits in to activities for the community such as hillwalks, boardgame nights, socials and he even gets the community involved in designing product for the brand.
I met Tony during the pandemic when 4 years in to running the business he wanted to go back and apply some stronger foundations to the brand, we worked together to get the apparel side of the business in a position to grow.
Tony fell in to running this business and it hasn’t always been smooth sailing, especially when his mental health took a few dips along the way.
In this episode I chat to Tony about his mental health challenges and the importance of putting yourself first even when you’re a founder.
You can check out Animalia Apparel here: https://animaliaapparel.co.uk/shop and on instagram @animalia_apparel
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...
Previous Episode
S117: How to get results using influencer marketing with Yash Chavan
Influencer marketing - it’s a term that if you are working with product I am sure you are familiar with, but possibly don’t know how best to utilize it for the benefit of your business!
I hear from clients all the time that they have tried using influencer marketing and they’ve sent out product or paid for a post and seen no sales come from the effort and money they have put in to it.
So what can you do to get the most out of influencer marketing? How do you protect your brand and find the right influencers to work with? and how can you utilize influencer marketing without it costing your brand $$$.
In this weeks episode of The Commerce Club podcast I am chatting to influencer marketing expert Yash Chavan where we discuss how to utilize ambassadors instead of paying for posts, how to choose influencers that are aligned with your brand, how to put measures in place to get a return on your investment.
Yash runs an influencer marketing tool called SARAL - which helps you choose the right influencer for you! Check SARAL 2out here!
You can connect with Yash on LinkedIn here!
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...Next Episode
S119. Finding your fabric supplier for your fashion brand with fabric agent Ciara Jennings
This weeks guest on The Commerce Club podcast is Ciara - she is an all round fabric whizz and joins me today to chat about sourcing fabrics for your small product business.
If you are starting a fashion brand it is highly likely you will need to source yourself some kind of fabric for your product, and this can feel like a minefield if this is something you have no experience in - and it’s likely that as a new business founder bringing your idea to life you’ve probably never done this before and it can feel super overwhelming.
Ciara has been working in the fabric sourcing industry for many years, she studied textile design, and has held fabric sourcing positions at UK high street giants including River Island & Coast and now runs her own fabric agency where she represents 8 fabric mills all over the world.
In this episode Ciara talks us through the fabric sourcing process, how to avoid hefty fabric MOQs and the common mistakes people make when they are sourcing their fabrics.
Ciara is also hosting some fabric sourcing and sustainability workshops in January 2023 - so keep a look out for these!
You can connect with Ciara here: https://www.ciarajenningstextiles.com/ and on instagram @ciara_jen_tex
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter
👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.
🔗 Stay Connected:
...If you like this episode you’ll love
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