AI is Getting You Results But at What Cost?

04/07/23 • 9 min

Here we go again with another conversation about A.I. It’s one of those things we’ll probably have to revisit once a month. Not only is the technology evolving so quickly but how marketers are using it is has undoubtedly expanded beyond original conceived purposes.
I do intend to use AI to help me with certain aspects of my content strategy. SEO for example is one of my weak points. It’s one thing that I’ve been able to wrap my head around after all these years.
So with the advent of Chat GPT, I can patch this hole in my strategy and with ease (hopefully) make my content much more discoverable than it currently is.
That said, I’m not going to fool myself into thinking that AI will create content for me.
We marketers have a habit of being so results driven that we often (willingly) ignore how we arrive at those results.
I make no judgements as to how you run your business and marketing. It completely a personal choice. But understand that it is a choice that rests on an ethical spectrum. Where on that spectrum you sit is up to you.
Even though it’s not really possible to police all the content produced using AI and published without acknowledgment, it’s a question I think of policing ourselves.
Personally, at this moment in history, I cannot in good conscience use AI content as if it were my own, use it just because it gets results.
That’s an ethical line that I’m not willing to cross.
Catch me next month and we’ll see if I’m still singing the same song😉

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Previous Episode

UPDATE On My Social Profiles and Why it Matters to You

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I hadn’t done this in a while so I thought it was time to update you on what’s been going on with all my social profiles — Instagram, TikTok, Facebook, YouTube, and of course this podcast.
It’s important to at least have a general idea of what’s going on with you vanity metrics so that you can make adjustments if needed. Your content strategy is after all the front end of your marketing funnel. It’s the entry point for your audience so gradually select themselves higher an higher up the value ladder.
So I share these updates with you to let you know where things are at with my social profiles and also in case you might be experiencing the same things I have been online.

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Next Episode

Redefining Growth and Learning

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We’ve talked about the iterative process when it comes to growth and learning. I believe it’s a topic and principle worth revisiting periodically as a reminder not to get stuck in the safety of a learning space.
Growth won’t happen with just acquiring knowledge. You have to include action, you have to actually DO if you want to increase your capacity and capability.
If you want to expand and create new outcomes in your life, the best and most efficient course to take is the “figure it out as you go” approach. Learning in the doing is much more effective and the shorter and quicker path to reaching your goals.
And even though things can often not go as you had intended, action at the very least gives you data and feedback with which you can adjust moving forward. You can’t after all course correct a vehicle that isn’t moving.
So iterate. Add one new thing to your roster every time you have a launch, or teach a course, or create a piece of content. Before you know it, you’ll find yourself with a high level of proficiency and perhaps even a sought out expert and authority in your field.

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