AI is Getting You Results But at What Cost?

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Here we go again with another conversation about A.I. It’s one of those things we’ll probably have to revisit once a month. Not only is the technology evolving so quickly but how marketers are using it is has undoubtedly expanded beyond original conceived purposes.
I do intend to use AI to help me with certain aspects of my content strategy. SEO for example is one of my weak points. It’s one thing that I’ve been able to wrap my head around after all these years.
So with the advent of Chat GPT, I can patch this hole in my strategy and with ease (hopefully) make my content much more discoverable than it currently is.
That said, I’m not going to fool myself into thinking that AI will create content for me.
We marketers have a habit of being so results driven that we often (willingly) ignore how we arrive at those results.
I make no judgements as to how you run your business and marketing. It completely a personal choice. But understand that it is a choice that rests on an ethical spectrum. Where on that spectrum you sit is up to you.
Even though it’s not really possible to police all the content produced using AI and published without acknowledgment, it’s a question I think of policing ourselves.
Personally, at this moment in history, I cannot in good conscience use AI content as if it were my own, use it just because it gets results.
That’s an ethical line that I’m not willing to cross.
Catch me next month and we’ll see if I’m still singing the same song😉

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