Redefining Network Marketing Systems
04/16/23 • 8 min
If we’re going to Re:DEFINE network marketing, one of the most important fundamental shifts we need to make is in our systems.
Network Marketing systems have historically been designed to create one result: RECRUITMENT. The faster we can help the incoming distributors recruit their first handful of members, the more likely they are to stick around.
But with that version of the business opportunity becoming less and less relevant in today’s marketplace, the effectiveness of these systems continues to dramatically decrease.
I believe to solution is to create systems that focus primarily on teaching distributors principle based, practical skills that they can then use to generate customer sales and the resulting commissions. The practical skills I’m referring to of course is online marketing.
You might be thinking, “Ronnie, that would take way too long. It would be impossible to gain the momentum needed to build any kind of downline.”
Yes, that is true. But remember, on of the things the Re:DEFINE Network Marketing movement calls for is an adjustment in comp plans to directly pay out for customer acquisition and sales. When this happens, the focus can start shifting away from building downlines. So you won’t need momentum to create income for youself.
Moreover, people are already accustomed to the “education as preparation for career/work” process. So they already have a built-in understanding that there’s a lag time between getting started and results.
Also, if we set the correct expectations up front, expectations of what the process will be like, then your potential new partner can make the best, most informed decision for themselves.
And even if they end up not joining your team, it’s ok. Your income isn’t dependent on building downlines and recruiting so expedience of systems is no longer required. And because people weed themselves out or opt themselves in, you actually end up building a stronger more stable income in the long term... which has always been the goal in the first place.
So let’s Re:DEFINE the network marketing systems and processes to focus on educating distributors on online marketing skills, and we can begin legitimizing our profession, and move it into the digital age.
=============
🔗Join our Facebook community
https://www.facebook.com/groups/redefinecommunity
If we’re going to Re:DEFINE network marketing, one of the most important fundamental shifts we need to make is in our systems.
Network Marketing systems have historically been designed to create one result: RECRUITMENT. The faster we can help the incoming distributors recruit their first handful of members, the more likely they are to stick around.
But with that version of the business opportunity becoming less and less relevant in today’s marketplace, the effectiveness of these systems continues to dramatically decrease.
I believe to solution is to create systems that focus primarily on teaching distributors principle based, practical skills that they can then use to generate customer sales and the resulting commissions. The practical skills I’m referring to of course is online marketing.
You might be thinking, “Ronnie, that would take way too long. It would be impossible to gain the momentum needed to build any kind of downline.”
Yes, that is true. But remember, on of the things the Re:DEFINE Network Marketing movement calls for is an adjustment in comp plans to directly pay out for customer acquisition and sales. When this happens, the focus can start shifting away from building downlines. So you won’t need momentum to create income for youself.
Moreover, people are already accustomed to the “education as preparation for career/work” process. So they already have a built-in understanding that there’s a lag time between getting started and results.
Also, if we set the correct expectations up front, expectations of what the process will be like, then your potential new partner can make the best, most informed decision for themselves.
And even if they end up not joining your team, it’s ok. Your income isn’t dependent on building downlines and recruiting so expedience of systems is no longer required. And because people weed themselves out or opt themselves in, you actually end up building a stronger more stable income in the long term... which has always been the goal in the first place.
So let’s Re:DEFINE the network marketing systems and processes to focus on educating distributors on online marketing skills, and we can begin legitimizing our profession, and move it into the digital age.
=============
🔗Join our Facebook community
https://www.facebook.com/groups/redefinecommunity
Previous Episode
Building Multiple Network Marketing Companies Simultaneously
Over the years, I’ve watched countless people attempt to build multiple network marketing businesses simultaneously. And I’ve never seen a single one succeed.
At least not by my personal standards of what success looks like in network marketing. And though I’m working to Re:DEFINE those standards, it certainly doesn’t include hopping company to company, sometimes juggling two or three to make a quick buck before moving in to the next new hot thing.
Here’s why you can’t build multiple company’s at once:
One argument for building multiple companies is that it’s a great way to diversify your income. In reality, you’re not diversifying your income but rather you’re diversifying your effort.
It’s like dating multiple people at the same time — you end up with none of them because with your attention split multiple ways, you end up actually neglecting everyone.
Same thing with network marketing.
Simply being a part of a company doesn’t equate to income. It takes a tremendous amount of focused effort to build a network marketing business. If that effort is divided, you’ll never gain the traction needed to build any momentum.
Now, there might be the argument that with having more offerings increases your chances of having a product or service that people are looking for. It’s the Walmart and Amazon model — more stuff equals more sales.
You’re not Walmart or Amazon... especially if you’re still promoting the network marketing business opportunity as your primary unique selling proposition (which typically is where most companies still are).
The effectiveness of network marketing rests on the connection you make with your prospect and the service you provide. We succeed because we make an impact in people’s lives.
If you’re approach is to offer a suite of products, your prospect will know and feel like it’s more about the sale and less about helping them. Not that there’s anything wrong with sales or even salesmanship. That may lead to a couple of dollars here and there but it will never create the legacy type incomes.
Then there’s the argument that once you’ve built a solid business in one network marketing company you can move on and build with another. Sure. But if you choose to do this, I encourage you to build it from scratch with a whole new network of people.
“Well the products don’t conflict with each other so why not?”
The products may not conflict with each other but the interests do.
This is a natural tendency because what audience do network marketers have the easiest access to and influence with? Their existing network.
If you do this, it then becomes an obvious money grab and the relationships and communities you spent so much time nurturing are instantly devalued.
The easiest answer:
Learn marketing.
With marketing skill, you’ll never have ti tap into existing networks to turn a quick profit. You can in good conscience build multiple companies and have a diverse line of products and services you promote if you just take the time to learn how.
That’s what the Re:DEFINE Network Marketing event is all about. Happening May 4th - 6th, this event is going to absolutely revolutionize the industry and change the game forever
Stay tuned. Details to come
=============
🔗Join our Facebook community
https://www.facebook.com/groups/redefinecommunity
Next Episode
The Dangers of Being the Only Game in Town
Positioning yourself as the only game in town is much more dangerous than you know. Not only will this narrow your potential for success, but it also put your business at risk of collapsing the minute you make a bad decision.
It’s really a question of good leadership.
A good leader fosters an environment where people have enough autonomy to self-actualities. This gives them agency and space to voice ideas and innovations. That then leads to buy-in. Ultimately this leads to a healthier, more productive and more profitable business.
=============
🔗Join our Facebook community
https://www.facebook.com/groups/redefinecommunity
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-redefine-podcast-299888/redefining-network-marketing-systems-40308225"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to redefining network marketing systems on goodpods" style="width: 225px" /> </a>
Copy