The Everleaf Interview: Founding a Drinks Brand at a Kitchen Table

Explicit content warning

09/01/20 • 40 min

In this episode, we chat to Paul Mathew, the founder of Everleaf, about the world of non-alcoholic cocktails, the emergence of the non-alcoholic drinks world as a serious hospitality concern, and the journey that someone goes through to launch a new drinks brand from their kitchen table. And, if you stick around until the end, you’ll hear Paul knock together a delicious new kombucha sour using Everleaf and our very own Dry Dragon. We've posted the recipe here, so you can make it for yourself at home.

Previous Episode

Founding REAL and the growth of non-alcoholic drinks - the David Begg Interview

Ever wondered how a business starts, how an entrepreneur spots an idea and builds the right team to knock it into reality? In the 20th episode of The REAL Podcast, David Begg – founder of REAL – talks to co-founder, Jon Wilks, about the journey that has brought us to the new branding and the incredible new cork-and-cage, 750ml bottles. It's a watershed moment for non-alcoholic drinkers.

In this episode, David discusses his own background as a successful entrepreneur and how a series of serendipitous moments led to the formation of this incredible brand. Co-founder, Jon Wilks, recalls the moment that David plonked a bottle of kombucha down in front of him and prompted him to get on the train, and the two discuss the eureka moment when the team realised that a lack of additional flavourings held the key.
Having launched a quality alternative to sparkling wine, David also answers the perplexing question: why are non-alcoholic wines so difficult to brew well? Furthermore, he explores why alternative ingredients may be the answer, and why this amazing new sober curious era is the right time to make some pretty avant garde decisions.

Finally, David explains how the new branding came about – the reasons for the various elements included, from the Chinese chop stamps right through to the varying messages that you'll find on the labels.

Whether you’re already a fan, or you’re new to the brand, this one’s for you. Join us for a REAL celebration.

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The James Golding Interview: Foraging from Farm-To-Table at The Pig Hotel

James Golding takes The REAL Podcast on a tour of the ancient walled gardens at The Pig Hotel, Brockenhurst, and explains how farm-to-table philosophy fuels the kitchens he creates his magic in. A wonderful podcast for foodies, history buffs, foragers and gardeners alike.