The CMO's Guide to China Marketing: Kirsten Johnston from JWDK

06/14/22 • 59 min

It's Episode 3 of Season 2 of the CMO's Guide to China Marketing and it's another fascinating deep dive into China marketing with a leading expert working at the front lines of driving business growth in China.
In this episode, we chat with Kirsten Johnston, the founder, and CEO of JWDK, an innovative and trailblazing brand design firm specializing in cultural and place identity in China.

JWDK partners with property developers and investors to create great place visions and to tell cultural brand stories that connect people to the places they love. Their clients include international property developers, state-owned developers, investment firms, asset managers, and local governments in China.
Kirsten herself is a hugely experienced and respected design and branding professional and business leader. She set up her design firm in London in 2003 before expanding it to Shanghai and Hong Kong in 2015. Under her leadership, JWDK has won more than 30 international awards for its brand strategy and design work, particularly in the property and place branding sector. Kirsten’s mission is to deliver effective design that has a positive social and economic impact in China.
In addition to her work as CEO & Founder of JWDK, Kirsten sits on the Executive Board for the British Chamber of Commerce Shanghai and is the Chair of its Creative Industries and Marketing Committee.
You can follow Kirsten via LinkedIn.
Visit the JWDK website to learn more about their work.
Or follow them on Instagram @_jwdk
Don't forget to check out Brandigo's brand new website dedicated to all things China marketing. You can find it at www.brandigochina.com
Join us on LinkedIn
Or follow us on Instagram @brandigo_china
Enjoy the episode!

Previous Episode

The CMO's Guide to China Marketing: Jason Holland of STUDIO DOHO

It's episode two of season 2 for The CMO's Guide to China marketing podcast and we've got another entertaining and insightful interview.
Steven was super excited to spend time with Jason Holland, Founding Partner of STUDIO DOHO, a boutique architecture and design agency that has been responsible for some of the most exciting offline brand experiences in China for both international and local organizations.
Jason takes us through his journey from employee to start-up founder and beyond, and offers some of his key learnings for brands and marketers looking to boost their China growth.
You can find out more about STUDIO DOHO by visiting www.studiodoho.com
You can also keep up to date with all of Brandigo’s latest insights and online resources on our website and social media as well:

https://brandigo.com/

https://www.linkedin.com/company/brandigo-global/

Next Episode

Natalie Lowe - The Orangeblowfish

Natalie Lowe is the Founding Partner and CEO of The Orangeblowfish, an award-winning independent creative agency headquartered in Shanghai, China. The Orangeblowfish has been named winner of the Best Branding and Identity in APAC by Provoke Media for three consecutive years.

As Managing Partner, Natalie is responsible for the agency's strategic vision and growth. Over the years, she has developed expertise in providing counsel and creative solutions to brands wanting to expand in APAC, especially in China.

In this episode...

Are you struggling to enter the China market? Have you considered hiring a creative agency that knows the marketplace to help you enter it?

The Orangeblowfish is an agency based out of Shanghai that helps brands captivate and engage with the audience in China. Learn how they connect creativity with technology to solve business problems in China.

In today's episode of The Radical Global Marketing Podcast, Steven Proud sits down with Natalie Lowe, Founding Partner and CEO of The Orangeblowfish, to discuss her entrepreneurial journey running a creative agency in China. Natalie talks about The Orangeblowfish and what it does, the core values that hold its team together, the common misconceptions clients have about China, and top tips for brands to thrive in the China market.