How To Write A Great Podcast Description

Your podcast description is one of the first things people see when deciding whether they should listen to your podcast. On this episode of the Q’d Up Podcast on Podcasting, Matthew Stevens joins Jay and John again to discuss podcast descriptions. From how they play a pivotal role in attracting a potential listener’s attention to what you need to consider when writing yours, Matt breaks down all the key things you need to know.

Show highlights:

Introduction

Apple Podcasts: Follow or subscribe (1:35)

With Apple’s latest BETA iOS release, they’ve changed the term “subscribe” to “follow.” Jay breaks down the facts of the situation and his thoughts on whether it really matters.

Podcast descriptions (9:19)

We welcome back Matthew Stevens to the show to discuss SEO for podcasts. Matt breaks down what a podcast description is and what you should be including in yours.

Podcast description: SEO (13:30)

Your show description isn’t just the book cover of your podcast, it’s a great opportunity to tell Google what it’s about. By applying some best practices and making sure to include your main keyword, your podcast can be found on search engines easier.

What should go into your podcast description? (15:00)

As Matt notes, content is king when writing anything. It has to catch someone’s eye and be worthy of their time, which means including the right information. Matt says a podcast description has to include who you are, what you’re going to be talking about, when your episodes air, and other pertinent information for someone looking to subscribe.

Character length in a podcast description (17:36)

Figuring out the right length of a podcast description is going to depend on your host but it’s not quite that simple. You don’t want it to be too long because people won’t read it, but it has to be long enough to get all the information needed.

Writing a better podcast description (24:45)

Matt goes over some of the best tips for writing your podcast description.

Links:

Q’d Up

Pod Vader - Twitter

Pod Vader - Email

Pod Vader - Linked In

John - Email

John - Linked In