The Q'd Up Podcast on Podcasting
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Top 10 The Q'd Up Podcast on Podcasting Episodes
Goodpods has curated a list of the 10 best The Q'd Up Podcast on Podcasting episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Q'd Up Podcast on Podcasting for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Q'd Up Podcast on Podcasting episode by adding your comments to the episode page.
How To Write A Great Podcast Description
The Q'd Up Podcast on Podcasting
03/17/21 • 29 min
Your podcast description is one of the first things people see when deciding whether they should listen to your podcast. On this episode of the Q’d Up Podcast on Podcasting, Matthew Stevens joins Jay and John again to discuss podcast descriptions. From how they play a pivotal role in attracting a potential listener’s attention to what you need to consider when writing yours, Matt breaks down all the key things you need to know.
Show highlights:
Introduction
Apple Podcasts: Follow or subscribe (1:35)
With Apple’s latest BETA iOS release, they’ve changed the term “subscribe” to “follow.” Jay breaks down the facts of the situation and his thoughts on whether it really matters.
Podcast descriptions (9:19)
We welcome back Matthew Stevens to the show to discuss SEO for podcasts. Matt breaks down what a podcast description is and what you should be including in yours.
Podcast description: SEO (13:30)
Your show description isn’t just the book cover of your podcast, it’s a great opportunity to tell Google what it’s about. By applying some best practices and making sure to include your main keyword, your podcast can be found on search engines easier.
What should go into your podcast description? (15:00)
As Matt notes, content is king when writing anything. It has to catch someone’s eye and be worthy of their time, which means including the right information. Matt says a podcast description has to include who you are, what you’re going to be talking about, when your episodes air, and other pertinent information for someone looking to subscribe.
Character length in a podcast description (17:36)
Figuring out the right length of a podcast description is going to depend on your host but it’s not quite that simple. You don’t want it to be too long because people won’t read it, but it has to be long enough to get all the information needed.
Writing a better podcast description (24:45)
Matt goes over some of the best tips for writing your podcast description.
Links:
1 Listener
What Should Be Done About Podfaded Podcasts With Mark Asquith
The Q'd Up Podcast on Podcasting
06/23/21 • 30 min
While there are more than 2 million podcasts currently out there, one of podcasting’s dirty little secrets is just how many have podfaded. But is that really a bad thing and if so, who should be responsible for cleaning up all the podfaded podcasts?
On this episode of the Q’d Up Podcast on Podcast, Matthew Stevens and John Luckenbaugh are joined by Mark Asquith, the CEO of Captivate, a podcast hosting company. Mark lays out amazing insight into why dead shows aren’t really the issue and why it would be difficult for hosting providers to sort it out. He also takes us through some of the newest features of Captivate 2.0 and why he doesn’t do free hosting.
Show highlights:
Introduction
Captivate 2.0: Feature list (1:28)
Captivate just released their newest version of their platform. Matt and Mark break down the biggest changes coming to the platform, including their omni-search and custom short links.
Captivate 2.0: Why build a new platform (2:11)
Mark explains the reasoning behind building a revamped version of their Captivate podcast hosting platform. He says it was a challenge to be better and to help podcasters get to monetization as quickly as possible.
Podfaded podcasts (15:03)
Out of all the podcast hosting platforms out there, Captivate has one of the largest percentage of still-active shows. Mark explains why he believes so many podcasts podfade and what should be considered a “dead show”
The responsibility of hosting providers (20:42)
As the CEO of a podcast hosting company, Mark provides some insight into whether hosting platforms should be curating the podfaded shows from their platform or if players like Apple and Spotify should be responsible.
Why does Captivate not have more podfaded podcasts? (22:59)
Roughly 60% of podcasts hosted on Captivate are still alive, which is second among top hosting providers. Matt and John wonder what sets Captivate apart.
Links:
1 Listener
Internal Podcasts: Why Brands Should Be Using Podcasts To Engage Employees
The Q'd Up Podcast on Podcasting
07/07/21 • 35 min
Podcasts have steadily grown in popularity but not every podcast has to be for the general public. More companies are turning to internal podcasts and finding great success.
On this episode of the Q’d Up Podcast on Podcasting, Matthew Stevens and John Luckenbaugh discuss internal podcasts. John and Matt break down why businesses should be considering internal podcasts for things like employee engagement and employee training, as well as what it takes to get started on the right foot. The guys also break down Amazon’s recent acquisition of the podcast hosting platform, Art19 and Signal Hill Insight’s look at why people listen to podcasts.
Show highlights:
Amazon buys out Art19 (1:12)
Amazon is digging more into podcasting as they’ve agreed to terms to buy out podcast hosting company Art19. Though the terms of the deal haven’t been disclosed, Matt and John give their thoughts on the deal and what it likely means for both Amazon and Art19.
Podcast listener makeup (4:50)
We know more people are listening to podcasts than ever before but why? Signal Hill Insights took a closer look at that question and found out why people listen to podcasts, AM/FM radio, music streaming services, and owned music. They also looked into the activities people do for each audio type, giving some valuable insight into what makes people tick.
What is an internal podcast? (13:06)
John breaks down what an internal podcast is at its core, including what separates it from a more typical public podcast.
Why should businesses have an internal podcast? (14:07)
Now that you know what an internal podcast actually is, why would a business want one? John and Matt discuss what benefits internal podcasts can bring to an organization.
What businesses should have an internal podcast? (19:07)
A company with just two employees probably doesn’t need an internal podcast, but what businesses do need one? Matt and John give some examples of types of internal podcasts and how they’ll boost things like employee retention and onboarding.
What’s needed to start an internal podcast (26:58)
John breaks down the key needs for any business creating their own internal podcast -- from content strategy and an engaging host to podcast hosting and the equipment to record it.
Final tips (31:00)
John and Matt give a few final tips for an organization that’s interested in starting their own podcast and recap some of the lessons learned in this episode.
Support Q’d Up:
Links from the show:
Art19 - Website
Inside Radio - All audio is not created equal
1 Listener
Podcast Marketing: How To Promote A Podcast
The Q'd Up Podcast on Podcasting
03/10/21 • 43 min
Whether you’re just getting started or you’ve on your 100th episode, you likely still want to know how to promote a podcast. On this episode of the Q’d Up Podcast on Podcasting, John and Jay (PodVader) talk about the podcast marketing techniques you should be using and how you should be using them to get the best results.
There are a million things you could be doing but there are a few tried and true methods to boosting your downloads. Whether it’s simple cross-promotion within your genre, using podcast SEO to improve your traffic on specific keywords, or even using a video podcast to leverage the engagement and searchability of platforms like YouTube, the guys break down the myths and realities of podcast marketing.
Show highlights:
Introduction
Podcast marketing: How to promote a podcast (2:14)
Jay and John discuss an article from Jeff Vidler that covers the top-five ways people discover new podcasts.
Podcast marketing: Cross-promotion (3:32)
One of the top tips for how to promote a podcast is simply to get your podcast on another podcast. However, it’s a little more nuanced than that and Jay talks about what things you should be looking out for when doing any cross-promotion as a part of your marketing strategy.
Podcast marketing: Make great content (8:06)
It might seem like an obvious answer but making good content is key to marketing your podcast. Boring podcasts with terrible audio and low-energy hosts don’t move the needle no matter how well you market it in other ways. Jay breaks down some of the ways you can make your podcast remarkable.
Podcast marketing: Social media strategy (9:08)
Simply putting your podcast on social media isn’t enough and a recent study says social media ads are just 1% of how users found new podcasts. That means you need to come up with a better social media strategy. Jay and John explain how the different platforms require different needs and hit different audiences.
Podcast marketing: Podcast SEO (12:24)
As we’ve covered in previous episodes, good podcast SEO is the foundation of marketing in this era. People search for the things they’re interested in and if your podcast comes up, they’re more likely to click and listen. It’s a more organic way to get listeners over time without having them feel like you’ve peppered them with ads.
Podcast marketing: Video podcast (13:08)
It might seem counterintuitive to put your audio podcast on a video platform, but as Jay and John explain, video can be a great marketing tool depending on how you use it. However, Jay notes some pitfalls when doing things, especially when it comes to attracting sponsors.
Podcast marketing: Blogs (15:42)
The more places people can find your podcast, the better. As John and Jay detail, by using a blog to have your show notes and other details, you’re really leveraging SEO to better effect.
Using Google Alerts to promote your podcast (16:38)
A recent article written on Jacobs Media Strategies shares the importance of Google Alerts for radio stations. As Jay notes, it can still be just as useful as a part of your podcast marketing strategy. The guys go over the Google Alerts you should have set up right now.
How long after publish do people listen to podcast episodes? (23:32)
Triton Digital presented at the Podcast Business Summit and one of the things they shared was information on when podcast episodes are listened to. As Jay and John point out, it will depend on the genre but there can be quite a long tail that will alter how to promote a podcast
Programmatic advertising in podcasting (31:17)
Reflecting a bit back on last week’s episode, Jay explains what programmatic advertising is and what CPMs (Cost Per Thousand of impressions) you should expect.
Apple Podcast numbers (35:27)
Jay and John take a look at the latest Apple Podcasts numbers from Podcast Industry Insights, including the total number of podcasts available and what potential fall off we’ll see in the coming months.
Links:
Apple And Spotify Announce Paid Podcast Subscriptions
The Q'd Up Podcast on Podcasting
05/05/21 • 43 min
Apple and Spotify are entering the paid podcast subscription game, allowing podcasters to monetize their content through a subscription model. Is it all it’s cracked up to be? Find out on this episode of the Q’d Up Podcast on Podcasting, as Jay (Pod Vader) and John take a closer look at the pros and cons of using either service, what other options are available to podcasters, and how this might impact the industry over the long term.
In addition, writer and SEO expert Matthew Stevens is back again to talk about the importance of show notes. Matt breaks down why every podcast should have show notes, what should go into them, and how they can affect your podcast marketing efforts.
Show highlights:
Introduction
Apple Podcasts announce paid subscriptions (1:08)
Apple Podcasts recently announced they’ll be allowing podcasts to provide paid subscriptions within their feeds. Jay and John talk about the details, including Apple’s fees, what Apple is allowing, and how podcasters can create unique content for it.
Other subscription services (2:50)
While Apple and Spotify are just getting into the subscription game, hosting platforms have been doing it for quite some time. John and Jay take a look at some of the other subscription platforms out there and how Apple’s service differs.
What Apple Podcasts Subscriptions means for podcasters (6:40)
Apple Podcasts allowing subscriptions could be good for podcasters but it also could have some negatives as well. The guys look at the short- and long-term effects of Apple’s new service on podcasters themselves, including what it broke immediately.
Spotify’s paid subscription service (11:38)
At the same time Apple Podcasts announced their paid subscription service, Spotify has done the same thing.
Spotify teams up with Facebook (13:12)
Along with their new podcast subscription service, Spotify announced a deal to include their player on Facebook. John and Jay talk about how that will potentially impact your statistics and audience engagement.
Podcast show notes: Why have them? (17:18)
Matthew Stevens returns for the third time to talk about podcast SEO. This time, it’s all about the importance of show notes. Matthew explains how show notes are useful both for marketing and further engaging with your listeners.
Podcast show notes: What should go into your show notes? (21:00)
Now that you know why you should have show notes, what should you put into them? Matt points out a few key things you need to include -- from the beat-by-beat points from that episode to where you sourced your information.
Podcast show notes: Transcription (30:15)
Jay and Matt discuss whether using a transcription service is a useful alternative to show notes for those that might not have the time to do them.
Podcast show notes: Length (32:13)
Matt and John break down how long your show notes should be, both from an SEO perspective and from what people will typically be interested in reading.
Podcast show notes: Quotes (36:09)
As Matt points out, writing your show notes is a great opportunity to find great quotes and pieces of information that could help your marketing.
Links:
Apple Podcasts Subscriptions And Podcast Categories
The Q'd Up Podcast on Podcasting
04/28/21 • 38 min
With the boom in podcasting over the last year, the landscape is ripe for change and that seems to be on the horizon with Apple Podcast Subscription, a new service Apple is launching in May. With Libsyn recently acquiring their own subscription service in Glow, it appears as though the industry might start pushing towards better monetization in this way.
To help talk about the change in business model and much more, John and Jay (Pod Vader) are joined by podcasting legend Evo Terra on this episode of the Q’d Up Podcast on Podcasting. The guys look at the subscription model, how Apple’s announcement will impact the industry, how podcast categories need to evolve, and they do a deep dive on Omny Studios’ recent report on the stats they’re seeing.
Show highlights:
Introduction
How many downloads is “good” (1:55)
Omny Studio released a report that benchmarks the number of downloads a month after launch. John, Jay, and Evo discuss what those stats could mean and the issues with the report itself.
Top-10 categories for programmatic spending (9:16)
According to Omny Studio, sports is the top category for programmatic spending. Jay and Evo take a look at why sports podcasts get the most money compared to other categories.
When are episodes listened to (13:12)
Only a third of people listen to podcasts on the day they were released. While the bulk of listens come within the first three days, a sizable chunk of people listen months later. Jay, John, and Evo discuss the statistics and how podcasters can use the information to promote their own shows better.
What metrics actually matter (18:03)
No one seems to agree on what metric is the best to determine a podcast’s success. Some consider downloads to be the answer while others look at user ratings. Evo shares some other ideas to determine your podcast’s real audience.
Apple Podcasts Subscriptions (20:29)
With Apple recently announcing their own subscription-based service; Evo, John, and Jay all discuss whether Apple will release more data on those using the service and what Apple Podcasts Subscription service means for the podcast industry.
Exclusivity (23:31)
As podcast platforms like Spotify and Apple Podcasts fight for dominance in the market, signing content producers to exclusive deals, what does it mean for the landscape moving forward? As Evo and John note, discovering new podcasts will likely become a lot harder.
Subscription services (26:03)
With the recent announcement that Apple is starting their own subscription service, others like Glow -- which was recently acquired by Libsyn -- now have to go up against the behemoth. Will any of them survive? Evo believes some will but they better do something unique, though the entire landscape is going to be shaken up.
Podcast categories (32:28)
As Evo notes, categorizing digital content is difficult because of the lack of limitations. He believes people will happily place their podcast in a ton of different categories, making it difficult to discover podcasts.
Links:
Podcast marketing and how to not podfade: Improving your social media marketing podcast efforts
The Q'd Up Podcast on Podcasting
11/25/20 • 33 min
The Q’d Up Podcast is back this week with podcast marketing tips, things you can do to not podfade, and their Cleanfeed review.
Though there are tons of new podcasts starting every month, not many stick around. Known as podfade, Jay and John teach you some of the more important tips to know so you don’t get in over your head and join the millions of inactive podcasts. The guys also talk about podcast marketing using audiograms to get the most of your social media marketing podcast efforts. From what they are, how to create them, and what impact you should expect when podcast marketing.
Show highlights:
Introduction
Recording software roundup (2:46)
The guys use CleanFeed again this week to record the podcast. John shares his thoughts on the audio quality and some of the hiccups from the recording software.
Taking a break with evergreen episodes (4:43)
Sometimes you simply can’t record an episode in a particular week or you want to take a vacation. Recording evergreen episodes you can use in those instances is a valuable tool to be able to step away for a bit without alienating your audience.
Podcast marketing -- Audiograms and who are they really for? (8:10)
Jay talks about an article from HotPod’s Caroline Crampton that discusses audiograms. He breaks down what an audiogram is and its use in podcast marketing.
Let’s Teach Pod Vader A Lesson: Podfade (15:57)
John breaks down what the term “podfade” means and how people start a podcast without knowing how much work it is. John covers some of the reasons why podfading happens and how to not be one of the millions that podfade. John also talks about some of the most common crutch words, podcast marketing, and batch recording so you don’t podfade.
Apple Podcast insights (27:26)
Jay and John discuss the latest Apple Podcast numbers from My Podcast Reviews, including the number of active podcasts and those that have podfaded.
Links:
Cleanfeed - Podcast recording software
Royalty-Free Podcast Music: What It Is, Why You Should Care, And Where To Find it
The Q'd Up Podcast on Podcasting
04/06/22 • 7 min
Music is practically a necessity in podcasts these days. Listeners expect higher production value and one of the easier ways to improve the sound of your podcast is by incorporating royalty-free podcast music and sound effects. But where you get your music matters a great deal as a copyright strike can ruin your day or potentially even cost you serious money. On this episode of the Q'd Up Podcast on Podcasting, we're going to take a closer look at royalty-free podcast music -- from its importance to a list of reputable websites where you can find high-quality tracks that won't break your budget.
Podcast Categories And Podcast Demographics: How Podcasting Is Changing
The Q'd Up Podcast on Podcasting
04/14/21 • 39 min
Podcasting has boomed over the last year. There are more podcasts, more listeners, and more episodes being heard than ever before. But as the medium continues to grow and evolve, with it comes changes to the podcast categories and the podcast demographics.
Rob Greenlee -- the vice president of content and partnerships at Libsyn -- joins Jay and John on this episode of the Q’d Up Podcast on Podcasting to share his insight and thoughts on the recent reports by The Infinite Dial study and Nielsen, and what it could mean for everyone moving forward.
Show highlights:
Introduction
Diversity in podcasting (2:15)
As we learned in both The Infinite Dial study and Nielsen’s podcasting report, podcast audiences are more diverse than the population of the country. Rob and Jay share their thoughts on why that might be.
Hispanic growth (3:29)
The latest Nielsen report points to massive growth in podcasting among the Hispanic population. Rob and John share insights from what they’ve seen and why they believe that market is currently booming.
Using demographics to improve advertising (6:20)
Brands want to advertise to their target audience, so as a podcaster, knowing who listens to your content is critical.
Podcast categories: Music (7:03)
One area of the Nielsen report that confused both Jay and Rob was that among light podcast listeners, music was the top podcast category. They walk through how that might be an error on behalf of the study.
Podcast categories: History (9:04)
While light listeners are going with music, heavy listeners are actually diving into history. Once again, Rob explains how that might not be entirely accurate.
Podcast categories: Content opportunities (9:54)
Using his insights at Libsyn, Rob points out that the religion podcast category has a ton of episodes but people aren’t listening. However, he details a few categories that have a great base already built up.
Podcast categories: Creating new categories (14:02)
John provides an example of a podcast Q’d Up recently launched but couldn’t find a direct category for. John and Rob discuss why the industry should expand into new subcategories.
Podcast categories: Listening location (15:47)
Jay shares another piece of the Nielsen report that details people’s listening habits in different locations. From in the car to at work and at home, people tend to want to listen to different things at different points of their day.
Podcast demographics: Median age (18:29)
Nielsen’s report says the median age of all podcast listeners is 38 years old. Rob discusses how the median age is getting younger and how certain podcast categories show it happening already.
Podcast categories: News (22:50)
Jay and Rob break down how news has changed and evolved over time, including how it’s becoming more entertainment-based.
Evolution of podcasting (25:05)
Though podcasting has boomed and we’ve seen so many advances in technology, Rob believes the core of podcasting has stayed the same. Still, Rob points to Apple’s iPhone and the Serial podcast as big milestones in the evolution of the medium.
Biggest challenges of podcasting (30:05)
Whether for good or bad, Rob believes the limited monetization of podcasting has been one of the biggest hurdles still. If and how that changes in the coming years will help shape the medium as a whole.
Links:
Interview Podcasts: How To Prepare For Your Interview
The Q'd Up Podcast on Podcasting
05/04/22 • 11 min
Interview podcasts are a dime a dozen these days which means it's more important than ever for yours to stand out above the rest. Though it might be the least sexiest part, your interview prep is the thing that will most define your success or failure.
On this episode of the Q'd Up Podcast on Podcasting, we're continuing our series on interview podcasts with a discussion about your preparation. I'll explain why your interview prep is important, what things you should focus on to get it done not just well but efficiently, and how you can get your guest's guard down to get better answers for your podcast.
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FAQ
How many episodes does The Q'd Up Podcast on Podcasting have?
The Q'd Up Podcast on Podcasting currently has 73 episodes available.
What topics does The Q'd Up Podcast on Podcasting cover?
The podcast is about News, Tech News, Podcasts and Technology.
What is the most popular episode on The Q'd Up Podcast on Podcasting?
The episode title 'Podcast Marketing: How To Promote A Podcast' is the most popular.
What is the average episode length on The Q'd Up Podcast on Podcasting?
The average episode length on The Q'd Up Podcast on Podcasting is 32 minutes.
How often are episodes of The Q'd Up Podcast on Podcasting released?
Episodes of The Q'd Up Podcast on Podcasting are typically released every 7 days.
When was the first episode of The Q'd Up Podcast on Podcasting?
The first episode of The Q'd Up Podcast on Podcasting was released on Oct 8, 2020.
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