Media Briefs: Purple’s John Rahim on why a scalable CMS is key to future-proofing your digital publishing strategy

In the fast-paced world of digital publishing, a robust content management system (CMS) plays a pivotal role in shaping success. It can empower publishers not only to streamline workflows and distribute content effectively, but also to engage with and deliver on consumer needs.

With an intuitive interface, seamless integration with digital channels and robust analytics, the right CMS can become the backbone of modern digital publishing; the wrong one can mean disrupted or inefficient workflows, poor content management and missed opportunities for audience engagement.

This is the latest in our Media Briefs series of short, sharp sponsored episodes – just 10 to 15 minutes – with a senior executive from a vendor working with publishers to make their businesses better.

In this episode we hear from John Rahim, Senior Consultant in Digital Publishing at digital publishing platform provider, Purple. John tells us how a flexible CMS can help today’s publishers tackle current challenges, and why it’s important to adapt platform to customer need.

He also discusses the role a capable CMS can play in making a smooth transition from print- to digital-first.

Purple is a leading digital publishing platform for publishers, providing comprehensive solutions for modern publishing. Based in Berlin/Germany with an experienced team of 60 employees, Purple has been supporting publishers worldwide since 2007. Today, over 600 brands in 10 countries rely on Purple.

The platform consists of three core modules:

1. Purple Editorial: Purple Editorial is an AI-powered headless CMS and editorial system that enables highly efficient workflows and reliable content distribution across multiple channels.
2. Purple Experience: Purple not only offers an advanced editorial system but also solutions for creating apps and websites. This module allows publishers to deliver a seamless and engaging user experience that is consistent across all digital channels.
3. Purple Growth: To maximise reach and audience engagement, Purple provides various audience development features. These help publishers better understand and target their readers, fostering long-term growth.

Purple offers Purple Essentials and Purple Pro, different products tailored to meet the diverse needs of publishers of all sizes. Purple is ideal for multichannel publishing and supports multibrand publishing, allowing publishers to manage multiple brands efficiently through a single platform. With these comprehensive and flexible solutions, Purple is the preferred choice for publishers aiming to succeed in the digital world.