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The Publisher Podcast by Media Voices

The Publisher Podcast by Media Voices

Media Voices

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1 Creator

A weekly podcast and newsletter profiling the people and products powering publishing.
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Top 10 The Publisher Podcast by Media Voices Episodes

Goodpods has curated a list of the 10 best The Publisher Podcast by Media Voices episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Publisher Podcast by Media Voices for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Publisher Podcast by Media Voices episode by adding your comments to the episode page.

The Publisher Podcast by Media Voices - Newsletters are finally growing up: Media Moments 2022

Newsletters are finally growing up: Media Moments 2022

The Publisher Podcast by Media Voices

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10/24/22 • 53 min

For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’re be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to advertising, platforms, emerging technology and more. Our fifth episode explores the year in newsletter trends, from worldwide readership to how creators are driving publisher strategies.

One of the oldest digital delivery systems of all has continued to dominate industry headlines in 2022 as publishers rethink the way they work with email newsletters. Email-first news publishers have continued to go from strength to strength, with Axios and Industry Dive both acquired this year for significant sums. As overwhelm and news avoidance has grown, email newsletters have been seen as a solution to the firehose of content available online, as Reuters noted in this year's Digital News Report.

The trend of journalists leaving outlets to go solo has definitely peaked, with fewer making the move than anticipated. Stability, and the realities of making a living from just a newsletter have stemmed the tide of people taking it from a side hustle to a career. But publishers have responded by finding ways to support talented staff, with Forbes and The Atlantic both having made notable efforts to bring on board dedicated newsletter writers.

That's not to say it's been all plain sailing. Facebook (Meta) has binned Bulletin - its Substack competitor - after just over a year. The industry has also been struggling with Apple's Mail Privacy Protection Update, which has made measuring email open rates particularly challenging. This in turn is forcing innovation, and we're likely to see a substantial evolution of both metrics and email advertising over the coming years as publishers seek to bring the premium ad experiences of their sites and apps to their newsletters.

Overall, there seems to be an acknowledgement that newsletters have been a long-underserved medium that can actually be incredibly effective for publishers. As the hype has faded, there's a 'more realistic attitude' in place about the format and the business that can be built around it.

Joining us this episode to discuss the biggest newsletter trends of 2022 is Mark Stenberg, Senior Media Reporter at AdWeek in New York. He's reported on some of the biggest newsletter-related media stories of the year, and also has his own newsletter Medialyte.

This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.

This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.

poool.tech | @PooolTech

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The Publisher Podcast by Media Voices - A reality check for podcast hype, but publishers seeing solid ROI: Media Moments 2022
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10/31/22 • 45 min

For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to advertising, platforms, emerging technology and more. Our sixth episode looks at the world of podcasting, from how publishers are refocusing strategies on engaging superfans to the growing popularity of video podcasts.

Many publishers were enticed into podcasting by the promise of high listener numbers and the opportunity to grow their audience outside of the usual channels. While the latter proved true, the year has proved to be something of a reality check for those seeking millions of avid listeners and subsequent ad revenue riches.

That's no bad thing. What it has led to is a realisation that podcasts are best used to serve the superfans. Monetisation and growth strategies have evolved to match these new aims, whether that be high-value sponsorship packages for small B2B podcasts, or shows used as a member-only benefit.

Another surprising trend this year has been the rise in popularity of podcast consumption via YouTube. From simple audio exports with just a logo on to full studio filming of podcasts being recorded, the platform is used by 58% of people in the US to consume podcasts. This has put pressure on publishers to look at video options for their shows, which can be a complex and potentially costly endeavour.

Although the podcast format is an old one, there is still room for change and improvement, most notably in discovery. Despite the best efforts of the big platforms like Spotify and Apple, and smaller apps like GoodPods, it is still difficult for listeners to connect with shows that they might potentially enjoy. This is an area still ripe for innovation over the next few years.

To discuss 2022's biggest podcast trends we're joined this week by Naomi Mellor, producer and host of multiple podcasts including Smashing The Ceiling, and founder of The Skylark Collective and the International Women’s Podcast Awards.

This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.

This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.

poool.tech | @PooolTech

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The Publisher Podcast by Media Voices - Vox Media Executive Producer Erica Anderson on creating extraordinary podcasts
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11/02/20 • 44 min

This week, we hear from Erica Anderson, Executive Producer of Content and Partnerships at New York Magazine and Vox Media. She talks about what she took from her time working at Google and Twitter, what goes into developing outstanding podcasts, and what Vox Media is doing to prepare for changes in the podcast industry. In the news roundup the team discuss how easily segments of the British press were gulled into reporting a fake story, whether Tim Davie's new social guidelines at the BBC are helpful, and discover who the main winners in adspend are for 2020. We demand more Pick'n'Mix.
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This week, we hear from Casey Newton, founder of Platformer. He was previously The Verge's long-time Silicon Valley editor, where his newsletter The Interface grew to 20,000 subscribers. Now, he's gone solo with his own Substack newsletter Platformer. He talks to us about what made him decide to take the plunge, how his first week at his new newsletter Platformer has gone, and what a Platformer podcast model would look like. He also discusses where he sees platform regulation ending up after more than a decade of covering the tech giants, and shares the first steps he would take to fix them if he was put in charge. In the news roundup the team discusses whether coronavirus will have a long-lasting impact on trust in journalism. We also discuss the sale of Quartz, Stylist's move away from being a free magazine in favour of distribution through Ocado, and how one Arkansas title reduced churn to 1%. Pod save the Queen.
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The Publisher Podcast by Media Voices - Lessons from award-winning publisher podcasts: The Spin’s Geoff Jein
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10/07/20 • 16 min

The winner of the 2020 Publisher Podcast Awards Sports category was The Spin from the Guardian. Podcast producer Geoff Gein says editing is an essential part of the podcasting process, don’t underestimate how much time it takes. And although podcasting is not rocket science, get expert advice to help you build out infrastructure and fix formats quickly.
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The Publisher Podcast by Media Voices - Special: Highlights from Media Moments 2020

Special: Highlights from Media Moments 2020

The Publisher Podcast by Media Voices

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12/07/20 • 59 min

This special episode includes the audio of our launch presentation for the Media Moments 2020 report. Esther, Peter and Chris examine one key stat of each section within the report, from diversity through platforms to trust. In the second half of the episode the team is joined by a panel of Jemima Villanueva, Executive Director, EMEA at The Atlantic, Aly Nurmohamed, General Manager of Permutive and Andrea Barbalich, Editor in Chief of The Week Junior US. Download the full report at https://bit.ly/mediamoments 2020
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The Publisher Podcast by Media Voices - OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel
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11/09/20 • 43 min

This week, we hear from Uwern Jong, Founder and Editor-in-Chief of OutThere magazine. He talks to us about the luxury LBGTQ travel brand's journey over the past decade, including how he's grown print readership, and how the pandemic has impacted travel content. He also discusses how he went about revamping the site's digital strategy, and what results he's seen. In the news roundup the team discusses Cosmo launching its own wine brand, the NYT's great results, and ask if Europe is too dependent on English-language news to tell its story. Oh, and how the media covered the US election.
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The Publisher Podcast by Media Voices - Lessons from award-winning publisher podcasts: Nature's Benjamin Thompson
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10/14/20 • 17 min

The winner of the 2020 Publisher Podcast Awards Science and Medical category was the Nature Podcast from Springer Nature. Podcast host Benjamin Thomson says put storytelling at the heart of your podcast. Journalists best support commercial objectives by making really interesting podcasts and if you find one story dominating your podcast regularly, consider a dedicated spin off.
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In the fast-paced world of digital publishing, a robust content management system (CMS) plays a pivotal role in shaping success. It can empower publishers not only to streamline workflows and distribute content effectively, but also to engage with and deliver on consumer needs.

With an intuitive interface, seamless integration with digital channels and robust analytics, the right CMS can become the backbone of modern digital publishing; the wrong one can mean disrupted or inefficient workflows, poor content management and missed opportunities for audience engagement.

This is the latest in our Media Briefs series of short, sharp sponsored episodes – just 10 to 15 minutes – with a senior executive from a vendor working with publishers to make their businesses better.

In this episode we hear from John Rahim, Senior Consultant in Digital Publishing at digital publishing platform provider, Purple. John tells us how a flexible CMS can help today’s publishers tackle current challenges, and why it’s important to adapt platform to customer need.

He also discusses the role a capable CMS can play in making a smooth transition from print- to digital-first.

Purple is a leading digital publishing platform for publishers, providing comprehensive solutions for modern publishing. Based in Berlin/Germany with an experienced team of 60 employees, Purple has been supporting publishers worldwide since 2007. Today, over 600 brands in 10 countries rely on Purple.

The platform consists of three core modules:

  1. Purple Editorial: Purple Editorial is an AI-powered headless CMS and editorial system that enables highly efficient workflows and reliable content distribution across multiple channels.
  2. Purple Experience: Purple not only offers an advanced editorial system but also solutions for creating apps and websites. This module allows publishers to deliver a seamless and engaging user experience that is consistent across all digital channels.
  3. Purple Growth: To maximise reach and audience engagement, Purple provides various audience development features. These help publishers better understand and target their readers, fostering long-term growth.

Purple offers Purple Essentials and Purple Pro, different products tailored to meet the diverse needs of publishers of all sizes. Purple is ideal for multichannel publishing and supports multibrand publishing, allowing publishers to manage multiple brands efficiently through a single platform. With these comprehensive and flexible solutions, Purple is the preferred choice for publishers aiming to succeed in the digital world.

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The Publisher Podcast by Media Voices - Man cannot live by newsletter alone: the realities of going solo as a journalist
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10/19/20 • 41 min

Over the past few weeks, there have been a number of high-profile examples of journalists leaving publications to launch their own newsletters. This isn't a new trend, but as tools like Substack, Medium and Patreon have grown in prominence, the barriers to making a living off working by yourself have come down. In this special podumentary episode, we talk to journalists at a range of stages, from those that have been flying solo with their own businesses for a number of years, to those that have recently taken the leap. What connects them all is a loyal newsletter audience, although as we'll see later, that isn't always enough. Hear from Casey Newton, Thomas Baekdal, Simon Owens, Anne Helen Petersen and Josh Sternberg as they talk about the realities of what it takes to go it alone with reader revenue as a journalist.
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FAQ

How many episodes does The Publisher Podcast by Media Voices have?

The Publisher Podcast by Media Voices currently has 178 episodes available.

What topics does The Publisher Podcast by Media Voices cover?

The podcast is about Podcasts, Technology and Business.

What is the most popular episode on The Publisher Podcast by Media Voices?

The episode title 'Newsletters are finally growing up: Media Moments 2022' is the most popular.

What is the average episode length on The Publisher Podcast by Media Voices?

The average episode length on The Publisher Podcast by Media Voices is 40 minutes.

How often are episodes of The Publisher Podcast by Media Voices released?

Episodes of The Publisher Podcast by Media Voices are typically released every 7 days.

When was the first episode of The Publisher Podcast by Media Voices?

The first episode of The Publisher Podcast by Media Voices was released on Oct 7, 2020.

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