The Publisher Podcast by Media Voices
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Goodpods has curated a list of the 10 best The Publisher Podcast by Media Voices episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Publisher Podcast by Media Voices for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Publisher Podcast by Media Voices episode by adding your comments to the episode page.
Newsletters are finally growing up: Media Moments 2022
The Publisher Podcast by Media Voices
10/24/22 • 53 min
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’re be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to advertising, platforms, emerging technology and more. Our fifth episode explores the year in newsletter trends, from worldwide readership to how creators are driving publisher strategies.
One of the oldest digital delivery systems of all has continued to dominate industry headlines in 2022 as publishers rethink the way they work with email newsletters. Email-first news publishers have continued to go from strength to strength, with Axios and Industry Dive both acquired this year for significant sums. As overwhelm and news avoidance has grown, email newsletters have been seen as a solution to the firehose of content available online, as Reuters noted in this year's Digital News Report.
The trend of journalists leaving outlets to go solo has definitely peaked, with fewer making the move than anticipated. Stability, and the realities of making a living from just a newsletter have stemmed the tide of people taking it from a side hustle to a career. But publishers have responded by finding ways to support talented staff, with Forbes and The Atlantic both having made notable efforts to bring on board dedicated newsletter writers.
That's not to say it's been all plain sailing. Facebook (Meta) has binned Bulletin - its Substack competitor - after just over a year. The industry has also been struggling with Apple's Mail Privacy Protection Update, which has made measuring email open rates particularly challenging. This in turn is forcing innovation, and we're likely to see a substantial evolution of both metrics and email advertising over the coming years as publishers seek to bring the premium ad experiences of their sites and apps to their newsletters.
Overall, there seems to be an acknowledgement that newsletters have been a long-underserved medium that can actually be incredibly effective for publishers. As the hype has faded, there's a 'more realistic attitude' in place about the format and the business that can be built around it.
Joining us this episode to discuss the biggest newsletter trends of 2022 is Mark Stenberg, Senior Media Reporter at AdWeek in New York. He's reported on some of the biggest newsletter-related media stories of the year, and also has his own newsletter Medialyte.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
2 Listeners
A reality check for podcast hype, but publishers seeing solid ROI: Media Moments 2022
The Publisher Podcast by Media Voices
10/31/22 • 45 min
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to advertising, platforms, emerging technology and more. Our sixth episode looks at the world of podcasting, from how publishers are refocusing strategies on engaging superfans to the growing popularity of video podcasts.
Many publishers were enticed into podcasting by the promise of high listener numbers and the opportunity to grow their audience outside of the usual channels. While the latter proved true, the year has proved to be something of a reality check for those seeking millions of avid listeners and subsequent ad revenue riches.
That's no bad thing. What it has led to is a realisation that podcasts are best used to serve the superfans. Monetisation and growth strategies have evolved to match these new aims, whether that be high-value sponsorship packages for small B2B podcasts, or shows used as a member-only benefit.
Another surprising trend this year has been the rise in popularity of podcast consumption via YouTube. From simple audio exports with just a logo on to full studio filming of podcasts being recorded, the platform is used by 58% of people in the US to consume podcasts. This has put pressure on publishers to look at video options for their shows, which can be a complex and potentially costly endeavour.
Although the podcast format is an old one, there is still room for change and improvement, most notably in discovery. Despite the best efforts of the big platforms like Spotify and Apple, and smaller apps like GoodPods, it is still difficult for listeners to connect with shows that they might potentially enjoy. This is an area still ripe for innovation over the next few years.
To discuss 2022's biggest podcast trends we're joined this week by Naomi Mellor, producer and host of multiple podcasts including Smashing The Ceiling, and founder of The Skylark Collective and the International Women’s Podcast Awards.
This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report.
This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how’ of launching & developing a reader revenue strategy.
1 Listener
Vox Media Executive Producer Erica Anderson on creating extraordinary podcasts
The Publisher Podcast by Media Voices
11/02/20 • 44 min
Platformer founder Casey Newton on going solo with a paid newsletter covering the tech giants
The Publisher Podcast by Media Voices
10/12/20 • 43 min
Lessons from award-winning publisher podcasts: The Spin’s Geoff Jein
The Publisher Podcast by Media Voices
10/07/20 • 16 min
Special: Highlights from Media Moments 2020
The Publisher Podcast by Media Voices
12/07/20 • 59 min
OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel
The Publisher Podcast by Media Voices
11/09/20 • 43 min
Lessons from award-winning publisher podcasts: Nature's Benjamin Thompson
The Publisher Podcast by Media Voices
10/14/20 • 17 min
Media Briefs: Purple’s John Rahim on why a scalable CMS is key to future-proofing your digital publishing strategy
The Publisher Podcast by Media Voices
09/19/24 • 19 min
In the fast-paced world of digital publishing, a robust content management system (CMS) plays a pivotal role in shaping success. It can empower publishers not only to streamline workflows and distribute content effectively, but also to engage with and deliver on consumer needs.
With an intuitive interface, seamless integration with digital channels and robust analytics, the right CMS can become the backbone of modern digital publishing; the wrong one can mean disrupted or inefficient workflows, poor content management and missed opportunities for audience engagement.
This is the latest in our Media Briefs series of short, sharp sponsored episodes – just 10 to 15 minutes – with a senior executive from a vendor working with publishers to make their businesses better.
In this episode we hear from John Rahim, Senior Consultant in Digital Publishing at digital publishing platform provider, Purple. John tells us how a flexible CMS can help today’s publishers tackle current challenges, and why it’s important to adapt platform to customer need.
He also discusses the role a capable CMS can play in making a smooth transition from print- to digital-first.
Purple is a leading digital publishing platform for publishers, providing comprehensive solutions for modern publishing. Based in Berlin/Germany with an experienced team of 60 employees, Purple has been supporting publishers worldwide since 2007. Today, over 600 brands in 10 countries rely on Purple.
The platform consists of three core modules:
- Purple Editorial: Purple Editorial is an AI-powered headless CMS and editorial system that enables highly efficient workflows and reliable content distribution across multiple channels.
- Purple Experience: Purple not only offers an advanced editorial system but also solutions for creating apps and websites. This module allows publishers to deliver a seamless and engaging user experience that is consistent across all digital channels.
- Purple Growth: To maximise reach and audience engagement, Purple provides various audience development features. These help publishers better understand and target their readers, fostering long-term growth.
Purple offers Purple Essentials and Purple Pro, different products tailored to meet the diverse needs of publishers of all sizes. Purple is ideal for multichannel publishing and supports multibrand publishing, allowing publishers to manage multiple brands efficiently through a single platform. With these comprehensive and flexible solutions, Purple is the preferred choice for publishers aiming to succeed in the digital world.
Man cannot live by newsletter alone: the realities of going solo as a journalist
The Publisher Podcast by Media Voices
10/19/20 • 41 min
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FAQ
How many episodes does The Publisher Podcast by Media Voices have?
The Publisher Podcast by Media Voices currently has 178 episodes available.
What topics does The Publisher Podcast by Media Voices cover?
The podcast is about Podcasts, Technology and Business.
What is the most popular episode on The Publisher Podcast by Media Voices?
The episode title 'Newsletters are finally growing up: Media Moments 2022' is the most popular.
What is the average episode length on The Publisher Podcast by Media Voices?
The average episode length on The Publisher Podcast by Media Voices is 40 minutes.
How often are episodes of The Publisher Podcast by Media Voices released?
Episodes of The Publisher Podcast by Media Voices are typically released every 7 days.
When was the first episode of The Publisher Podcast by Media Voices?
The first episode of The Publisher Podcast by Media Voices was released on Oct 7, 2020.
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