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The P.T. Entrepreneur Podcast - Ep718 | No Money No Mission

Ep718 | No Money No Mission

06/11/24 • 37 min

The P.T. Entrepreneur Podcast

In this podcast episode, Doc Danny discusses the importance of understanding and optimizing the average visit rate for physical therapy practice owners. He explains how generating sufficient revenue is crucial for business sustainability, growth, and supporting employee compensation goals. Doc Danny tackles psychological barriers clinicians face when raising prices, emphasizing that higher prices are essential for the practice to help more people and provide a quality work environment. By increasing the average visit rate, practice owners can attract and retain top talent, scale their practice, and offer exceptional care. He encourages setting prices that reflect service value and overcoming mental blocks, ultimately creating a thriving and impactful business.

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In this podcast episode, Doc Danny discusses the importance of understanding and optimizing the average visit rate for physical therapy practice owners. He explains how generating sufficient revenue is crucial for business sustainability, growth, and supporting employee compensation goals. Doc Danny tackles psychological barriers clinicians face when raising prices, emphasizing that higher prices are essential for the practice to help more people and provide a quality work environment. By increasing the average visit rate, practice owners can attract and retain top talent, scale their practice, and offer exceptional care. He encourages setting prices that reflect service value and overcoming mental blocks, ultimately creating a thriving and impactful business.

Previous Episode

undefined - Ep717 | How To Increase Your Paid Ads Success

Ep717 | How To Increase Your Paid Ads Success

In this podcast episode, Doc Danny highlights the importance of an active and visually appealing Instagram profile for physical therapy businesses, emphasizing that potential customers often check a business's Instagram during their buying journey, which influences their perception and engagement. Drawing from his work with Patch, a marketing company, Doc Danny shares that businesses with well-curated Instagram profiles have higher returns on ad spend, as customers assess their credibility through social media. He advocates for consistent, relevant content and a holistic online presence including the business's website, Google Business page, reviews, and social media. This comprehensive approach, combined with word-of-mouth referrals, enhances online visibility, credibility, and overall marketing effectiveness.

Next Episode

undefined - Ep719 | Proof That You're Incredibly Valuable

Ep719 | Proof That You're Incredibly Valuable

In this episode of the PT Entrepreneur Podcast, Doc Danny explores the broader value that physical therapists offer beyond injury treatment. He shares insights from personal experiences with sleep deprivation and highlights the significance of prioritizing sleep and overall health for entrepreneurs. Doc Danny recounts a presentation he gave on sleep, which was well-received and impactful, emphasizing the potential role of physical therapists as health and wellness coaches. He advocates for a "performance-based clinician" approach that integrates injury treatment with holistic health guidance, encouraging physical therapists to leverage their expertise to better serve patients and build sustainable businesses.

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