Ep304 | Running A Hybrid In Person And Digital Practice With Chelsea Matthews

06/23/20 • 35 min

Today's episode features Chelsea Matthews, who runs Catalyst Physical Therapy, a gym-based practice out of Crossfit East Nashville. Chelsea shares her story on how she ended up becoming a physical therapist and how certain people skills she picked up as a bartender helped her make the transition.

Reach out to Chelsea:

Via Instagram: @catalystpt

Via website: https://www.catalystptp.com/

Reach out to Chelsea:

Via Instagram: @catalystpt

Via website: https://www.catalystptp.com/

Previous Episode

EP303 | Something That's Working From The Trenches

Are your virtual offers falling flat? Are you just defaulting to "telehealth" because it's easy or billable, but finding clients aren't really biting? People don't always want telehealth; they want their problem solved.

In this episode, I break down how to ditch the standard telehealth model and create "productized services" that actually sell. We're talking about packaging your expertise into irresistible virtual offers that position you as the solution, not just another PT session. This is huge for standing out and boosting your digital revenue, especially right now.

🔑 Key Takeaways:

✔️ Telehealth Isn't the Only Way – Stop limiting your virtual potential. Think beyond just one to one video calls.
✔️ Package Your Solution – Create a "productized service." Give it a name, bundle your expertise (visits, programming, communication) focused on solving a specific problem.
✔️ Sell the Outcome, Not Just Sessions – Clients care about getting better, not how many visits it takes. Focus your offer on the result. You get rewarded for efficiency here.
✔️ Value Adds are Key – Include things like custom programs or direct communication between sessions to make your package a no brainer.
✔️ Positioning Matters – Frame it like coaching or a unique program. This helps bypass the "insurance should cover PT" mindset people often have. They will pay cash for high value coaching and solutions.
✔️ Virtual is Here to Stay – This isn't just a temporary fix. Building strong remote offers makes your practice resilient and meets clients where they are, even post pandemic.

🧠 Pro Tip:

“Stop selling time. Start selling solutions. People pay for solved problems. Package your virtual service like the answer they've been looking for, not just another appointment slot.”

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Next Episode

EP304 | Running A Hybrid In Person And Digital Practice With Chelsea Matthews

In this episode, I sit down with Chelsea Matthews, founder of Catalyst Physical Therapy and Performance in Nashville. We dig into what it really takes to build a cash practice from scratch, especially when you are wired more like a visionary than an integrator. From bartending with zero business background to building a gym-based PT practice that is moving toward 90 percent digital, Chelsea shares her journey, her systems (and mistakes), and how she is learning to scale without burning out.

We also talk about niching down into runners, CrossFitters, and how to stay focused when you have a million ideas but not enough time.

🔑 Key Takeaways:

✔️ Visionaries Need Systems – If you’re more of a creative type, you have to find someone who loves the details. Chelsea talks about reaching that tipping point where things start falling through the cracks.
✔️ Burn the Ships – Chelsea’s mindset shift: “What if I just pretend things won’t go back to normal?” That mental reframe helped her go all in on digital services and problem-solve at a higher level.
✔️ Hands-Off Doesn’t Mean Less Effective – Going from manual therapy to 99% hands-off telehealth didn’t just work—it empowered clients more and scaled Chelsea’s reach beyond Nashville.
✔️ Start With Clear Training Systems – If you’re hiring your first admin, record your process now. Simple screen recordings saved in Google Drive = future training gold.
✔️ Know Your Weaknesses Before You Hire – Using tools like the Visionary/Integrator test helps you avoid bringing on someone with the same flaws you’re trying to solve.

🧠 Pro Tip:

“You do not need to put your hands on someone to make a difference. The best coaching often comes from clear communication and giving people the tools to fix themselves.”

🔥 Want to Grow Your SEO Without Burning Out?