Ep303 | Something That's Working From The Trenches

06/18/20 • 9 min

One thing that I think is common right now is moving people straight to tele-health visits because it's familiar and it's what you think people want. What we find is that ultimately, people are just looking for a solution to a problem and one way that we can position that is by a productized service. I think this can be a very effective way to sell virtually and I get into more of why this is on today's episode.

Previous Episode

EP302 | Running A Thriving Cash Practice Out Of Their Garage With Tim and Jess Cummings

Ever thought about ditching the traditional clinic grind and maybe, just maybe, starting a PT practice in your own garage? Sounds crazy, right? Well, Tim and Jess did exactly that. In this episode, they pull back the curtain on how they built a successful cash pay practice literally out of their home gym in Kansas City. We dig into how they manage working together as a couple, their killer local networking strategies (shout out to Jess!), and how they built a business that gives them the freedom to actually live their lives and be there for their family. If you're burned out and looking for a different path, you gotta hear their story.

🔑 Key Takeaways:

✔️ Garage Gym PT is Real: You can build a successful cash practice from home. Tim and Jess prove it's not just possible, it's effective.
✔️ Leverage Local Networking: Jess found huge success connecting with other wellness pros in their community (like that Wellness Consortium!). Do not underestimate face to face connections.
✔️ Communicate (Especially with Your Spouse!): Running a business together means clearly defining roles, expectations, and scheduling everything: work, personal time, even date nights via weekly planning.
✔️ Charge What You're Worth: They did not lowball. They priced based on value and the high level service they provide (like 90 minute evals!), attracting clients who respect that.
✔️ Design for Lifestyle First: The goal was not just profit, but time freedom to be present with family, coach kids' teams, and avoid burnout. Build the business to support your life, not the other way around.

🧠 Pro Tip:

"When you work together, especially as a couple, you have to be intentional. Schedule everything, define who does what, and communicate constantly. Anything you do not talk about won't get done and will probably lead to arguments later." - Tim & Jess on making their partnership work.

🔥 Inspired by Tim & Jess's Story?

✅ Check out Restore Thrive and connect with Tim & Jess: https://www.restorethrive.com/

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Next Episode

EP303 | Something That's Working From The Trenches

Are your virtual offers falling flat? Are you just defaulting to "telehealth" because it's easy or billable, but finding clients aren't really biting? People don't always want telehealth; they want their problem solved.

In this episode, I break down how to ditch the standard telehealth model and create "productized services" that actually sell. We're talking about packaging your expertise into irresistible virtual offers that position you as the solution, not just another PT session. This is huge for standing out and boosting your digital revenue, especially right now.

🔑 Key Takeaways:

✔️ Telehealth Isn't the Only Way – Stop limiting your virtual potential. Think beyond just one to one video calls.
✔️ Package Your Solution – Create a "productized service." Give it a name, bundle your expertise (visits, programming, communication) focused on solving a specific problem.
✔️ Sell the Outcome, Not Just Sessions – Clients care about getting better, not how many visits it takes. Focus your offer on the result. You get rewarded for efficiency here.
✔️ Value Adds are Key – Include things like custom programs or direct communication between sessions to make your package a no brainer.
✔️ Positioning Matters – Frame it like coaching or a unique program. This helps bypass the "insurance should cover PT" mindset people often have. They will pay cash for high value coaching and solutions.
✔️ Virtual is Here to Stay – This isn't just a temporary fix. Building strong remote offers makes your practice resilient and meets clients where they are, even post pandemic.

🧠 Pro Tip:

“Stop selling time. Start selling solutions. People pay for solved problems. Package your virtual service like the answer they've been looking for, not just another appointment slot.”

🔥 Want to Grow Your SEO Without Burning Out?