Ep260 | The State Of Physio In 2020 With Jerry Durham

01/21/20 • -1 min

This episode is a little bit different today because it is an interview I did with Jerry Durham for his YouTube channel. Jerry has some amazing views on our industry and I highly recommend you to take some time and check him out.

Jerry's website:

https://jerrydurhampt.com/

Jerry's podcast:

https://podcasts.apple.com/us/podcast/healthcare-disruption-podcast/id1261571234

Jerry's website:

https://jerrydurhampt.com/

Jerry's podcast:

https://podcasts.apple.com/us/podcast/healthcare-disruption-podcast/id1261571234

Previous Episode

EP259 | The Secret To Improving Your Influence

Ever feel like you're struggling to connect with potential patients or get them to commit, especially in a cash practice? It's not always about what you say, but how you say it.

In this episode, I break down the absolute linchpin to successfully influencing people and growing your practice: Confidence and Conviction. It's about truly believing in your ability to get results and projecting that belief. Think of yourself as the essential guide helping someone climb a tough mountain, their pain, or limitation. When you operate with that level of certainty, people feel it, trust you, and are far more likely to choose you to help them get their life back. Stop underselling your value and start owning your expertise.

🔑 Key Takeaways:

Confidence is Key: Your conviction in your ability to help patients is the most significant factor in getting them to commit to care.
Be the Guide: Position yourself as the essential expert who can safely guide patients over their "mountain" of pain or physical limitation.
Bet on Yourself: Approach conversations with the mindset: "Would I bet my paycheck on getting this person results?" That level of certainty is contagious.
Own Your Authority: You are the subject matter expert. Communicate with the clarity and confidence that comes with that role.

🧠 Pro Tip:

Think about the real impact you have helping people live better, not just move better. Let that deeper purpose fuel your conviction when talking to potential patients.

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Next Episode

EP260 | The State Of Physio In 2020 With Jerry Durham

This episode of the PT Entrepreneur Podcast is a little different as I'm actually the one being interviewed! The great Jerry Durham had me on his show to talk about the state of physical therapy business back in 2020.

We dive into the potential within our profession, the critical need for business, sales, and marketing skills, my journey starting Athlete's Potential, and how we now help other PTs build successful practices through PT Biz. Jerry adds some awesome insights too, especially around creating world class patient experiences. We discuss the power of mentorship, accountability, and why entrepreneurship is key to moving PT forward.

🔑 Key Takeaways:

The PT profession needs stronger business, sales, and marketing skills to thrive.
Focus on creating an exceptional patient experience; it's a key differentiator.
View yourself as a consultant for the human body, addressing movement, sleep, nutrition, and stress.
Investing in your own business education and mentorship provides massive returns.
Entrepreneurship, while challenging, is a powerful vehicle for positive change in PT.
Start learning business skills (especially sales) early, even before you own a practice.
True freedom comes when your business supports your life, not the other way around.

🧠 Pro Tip:

Don't wait until you're overwhelmed to learn business fundamentals. Start educating yourself on sales, marketing, and finance now, regardless of where you are in your career journey. Start earlier!

🔥 Want to Grow Your SEO Without Burning Out?