04 Brand Affinity Marketing with Phil Nottingham

We live in a highly connected online world - distractions are everywhere and the noise is deafening. So how then, does your brand go about creating video content that cuts through that noise and develops brand affinity?

My guest Phil Nottingham (@philnottingham) , video strategist at Wistia, has spent the last year thinking about this very issue and has developed a fantastic strategy to avoid common issues in growing a brand and makes the most of the incredibly powerful medium of video.

Listen now as Phil delves into the main problems he's seen for brand growth and the exact steps you must take to create brand affinity with video.

You can also read more about brand affinity marketing here --> https://wistia.com/about/brand-affinity-marketing