The Proper Video Marketing Podcast by Apricot

We live in a highly connected online world - distractions are everywhere and the noise is deafening. So how then, does your brand go about creating video content that cuts through that noise and develops brand affinity?

My guest Phil Nottingham (@philnottingham) , video strategist at Wistia, has spent the last year thinking about this very issue and has developed a fantastic strategy to avoid common issues in growing a brand and makes the most of the incredibly powerful medium of video.

Listen now as Phil delves into the main problems he's seen for brand growth and the exact steps you must take to create brand affinity with video.

You can also read more about brand affinity marketing here --> https://wistia.com/about/brand-affinity-marketing

Persuasion is the art and science of influencing the decisions of our audience. To create powerful video content, we must have a good understanding of how to persuade. If we don't create persuasive video content, it will ultimately be ineffective.

This episode is a primer on how we, as humans, make decisions and the implications of this on creating great video content.

Show notes can be found at: https://www.apricotvideomarketing.com/podcast/episode-3-persuasion

Empathy - a quality, a skill that makes us human and enables connection. But why do we need it in our video marketing? That's what this episode addresses. With examples from Dove, Baron Fig and Seth Godin we dive into what empathy is and the role that it plays in brand storytelling. Want to grow your brand? Then you need to listen to this.

Show notes and relevant links can be found here: https://www.apricotvideomarketing.com/podcast/episode-2-empathy/

Getting your video strategy right is the difference between success and failure in terms of your video project or campaign. This episode dives into exactly what a video strategy is, why you need one and we walk through how to create your very own, step by step. With examples from Seth Godin, Nike and Coca Cola, this episode delivers all you need to know about video strategy. Dive in and enjoy! Find the show notes here: www.apricotvideomarketing.com/podcast