02: Empathy and Storytelling

09/03/19 • 21 min

The Proper Video Marketing Podcast by Apricot

Empathy - a quality, a skill that makes us human and enables connection. But why do we need it in our video marketing? That's what this episode addresses. With examples from Dove, Baron Fig and Seth Godin we dive into what empathy is and the role that it plays in brand storytelling. Want to grow your brand? Then you need to listen to this.

Show notes and relevant links can be found here: https://www.apricotvideomarketing.com/podcast/episode-2-empathy/

Show notes and relevant links can be found here: https://www.apricotvideomarketing.com/podcast/episode-2-empathy/

Previous Episode

Episode 1: Video Strategy

Getting your video strategy right is the difference between success and failure in terms of your video project or campaign. This episode dives into exactly what a video strategy is, why you need one and we walk through how to create your very own, step by step. With examples from Seth Godin, Nike and Coca Cola, this episode delivers all you need to know about video strategy. Dive in and enjoy! Find the show notes here: www.apricotvideomarketing.com/podcast

Next Episode

03 Persuasion

Persuasion is the art and science of influencing the decisions of our audience. To create powerful video content, we must have a good understanding of how to persuade. If we don't create persuasive video content, it will ultimately be ineffective.

This episode is a primer on how we, as humans, make decisions and the implications of this on creating great video content.

Show notes can be found at: https://www.apricotvideomarketing.com/podcast/episode-3-persuasion