058 - Innovating for Customers with Customers

Big long lasting business don't just keep doing the same thing forever. They constantly evolve, and grow with the needs of their customers. Most fail because they stop asking the most important questions a business can ask. "What do my customers want and how do they want it?"
This episode is here to help you stay curious and invested in your customer. We cover real world, examples from Apple, Ford, Tesla, and others on how to better know and understand your customers to avoid crippling mistakes and stay on the path of sales and profit. Innovating can be hard, without inspiration or direction, but if you are constantly asking for the what and the how, you are building a foundation of creative and innovative product offerings customers will pay a premium for.
If you want loyal customers you must be loyal to them!
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Weekly episodes for all the product managers and inventors out there!