TRANSFORMED: Moving to the Product Operating Model with Marty Cagan (INSPIRED, EMPOWERED)

03/05/24 • 66 min

The Product Compass Podcast | Product Management

In this interview, Paweł Huryn (The Product Compass) and Aakash Gupta (Product Growth) talk to Marty Cagan, a legendary product leader, founder of SVPG, and the author of INSPIRED and EMPOWERED.
In this conversation, Marty Cagan:
• Clears up common misconceptions about product management
• Explains how the best product organizations build products
• Introduces the principles of the Product Operating Model
• Provides insights on how you can drive transformation
Marty's new book, TRANSFORMED, will be released on March 12, 2024. Pre-order your copy now on Amazon: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336
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Where to find Marty Cagan?
• SVPG: https://www.svpg.com/
• Email: [email protected]
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Where to find Aakash Gupta?
• Newsletter: https://www.news.aakashg.com/
• YouTube: https://www.youtube.com/@growproduct
• LinkedIn: https://www.linkedin.com/in/aagupta/
• Twitter (X): https://twitter.com/aakashg0
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Enjoy this? Check out those two posts:

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Where to find Paweł Huryn?
• My newsletter: https://www.productcompass.pm
• YouTube: https://www.youtube.com/@pawelhuryn
• LinkedIn: https://www.linkedin.com/in/pawel-huryn
• Twitter (X): https://twitter.com/PawelHuryn

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Previous Episode

The Science of Growth with Sean Ellis

Product growth is simple. But it's often misunderstood and poorly applied.
That's why I'm excited to share my interview with Sean Ellis, the author of the international bestseller Hacking Growth.

His high-velocity test/learn process has accelerated growth at companies like Facebook, Airbnb, and Dropbox.

Sean coined growth hacking, invented the ICE prioritization, and popularized the North Star Framework.
In this episode, we discuss:

(01:29) What is Growth Hacking?
(02:41) The required skill set.
(04:48) What's required to start thinking about product growth?
(06:17) How can we measure product-market fit?
(08:48) How can we accelerate growth? Understanding growth.
(12:10) Refining value proposition. The right customer. The right experience.
(18:08) The science of growth. Growth process. ICE scoring.
(22:24) The power of experimenting.
(23:58) Creating value vs. capturing value. How everything is connected.
(26:28) What can go wrong? Building alignment. Becoming a growth leader.
(32:56) Building the right culture. The testing habit.
(36:25) North Star Metric and the physics of growth.
(41:19) B2B vs. B2C product growth.

Where to find Sean Ellis?

Sean’s LinkedIn: https://www.linkedin.com/in/seanellis/
Sean’s website: http://www.seanellis.me/
GrowthHackers community and courses: https://growthhackers.com/

Next Episode

The Product Compass, Ask me anything, October 10, 2024

Hey, welcome to the Product Compass. This is not a podcast but a monthly "Ask Me Anything" with Pawel Huryn recorded on October 10, 2024.
We discussed:

(00:21) How to make sense of the Product Trio for platform teams?
(01:51) Strong opinions on the Product Trio tackling different risks?
(05:28) How can we keep stakeholders engaged?
(07:00) How to perform Product Discovery before Product-Market Fit?
(09:21) Is the idea more important than the execution?
(12:08) Is the Product Manager a mini CEO?
(15:11) How important is technical knowledge for a Product Manager?
(19:17) How do you find time for product discovery?
(23:52) Is DevEx a Customer Experience for internal product teams?
(28:09) Your transition from Project Manager to Product Manager?
(34:17) How to become a Product Manager? What is the learning path?