[AI] Product Mix Strategy: How to Manage & Optimize Your Product Portfolio

03/11/25 • 16 min

The Product Compass Podcast | Product Management

How to structure, optimize, and manage your product mix effectively. Google case study and a free Product Mix Strategy Template.

In October 2024, we discussed an example product strategy for Google Maps.

Today, I’d like to zoom out. After all, Google Maps is not the only Google product.

As explained in the Product Strategy Canvas, strategy is singular, even though it has many levels. For that reason, managing multiple products can be challenging.

A well-structured product mix strategy can make managing multiple products easier.

But most popular sources you can “google” describe a product structure or hierarchy at best, not what we might call “product mix strategy.” I'll explain that in a moment.

This guide will help you organize, refine, and manage your product portfolio effectively.

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This AI-generated episode is based on Product Mix Strategy Guide from The Product Compass Newsletter. See my full post for more insights.
I'd love to get your feedback: [email protected]

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Where to find Paweł Huryn?
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• YouTube: https://www.youtube.com/@pawelhuryn
• LinkedIn: https://www.linkedin.com/in/pawel-huryn
• Twitter (X): https://twitter.com/PawelHuryn

How to structure, optimize, and manage your product mix effectively. Google case study and a free Product Mix Strategy Template.

In October 2024, we discussed an example product strategy for Google Maps.

Today, I’d like to zoom out. After all, Google Maps is not the only Google product.

As explained in the Product Strategy Canvas, strategy is singular, even though it has many levels. For that reason, managing multiple products can be challenging.

A well-structured product mix strategy can make managing multiple products easier.

But most popular sources you can “google” describe a product structure or hierarchy at best, not what we might call “product mix strategy.” I'll explain that in a moment.

This guide will help you organize, refine, and manage your product portfolio effectively.

---
This AI-generated episode is based on Product Mix Strategy Guide from The Product Compass Newsletter. See my full post for more insights.
I'd love to get your feedback: [email protected]

---

Previous Episode

[AI] Your Guide to Feature Detox: Winning Through Simplifying

It's tempting to think adding more features will help you satisfy every customer and stay ahead of the competition. After all, more features mean more value, right?

Actually, it’s often the opposite.

Too many features can overload your product, confuse users, degrade performance, slow down your teams, and drain your resources. The best product companies understand this and are obsessed with simplicity.

One of the best examples of simplicity is Apple, the most valuable company in the world. Remember when Steve Jobs introduced the iPhone with just one button? That bold move showed how powerful it can be to focus on what's essential.
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This AI-generated episode is based on Your Guide to Feature Detox: Winning Through Simplifying from The Product Compass Newsletter. See my full post for more insights.
I'd love to get your feedback: [email protected]
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