The importance of trademarks for business owners: what you need to know with Joey Vitale

In today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey Vitale shares common misconceptions about trademarks vs LLCs vs domain names, why you need to protect your brand EARLY and the risks of waiting, how to work through the trademark application process that is notorious for being a little challenging, why so many applications get rejected and how to prevent that from happening to you, how to protect your logo and business name and slogan from copycats, and more.
Joey Vitale is a trademark attorney (also known as a "brand legitimizer") for online entrepreneurs, course creators, and product based businesses. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight. Joey has helped thousands of entrepreneurs and has spoken all over the country to help business owners stay safe and thriving.
LINKS MENTIONED IN TODAY'S EPISODE
Visit Joey's website at www.indielaw.com
Follow Joey on Instagram @thejoeyvitale
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